Operator's work plan for the second half of the year

Work plan is to make a work plan when arranging and planning the work for a certain period of time in advance. The following is my work plan for operators in the second half of the year. I hope it helps you. If you like, you can share it with your friends!

Operator's work plan for the second half of the year 1

I. Personnel Determination and Responsibilities:

In terms of staffing, two other important tasks are needed in the early stage, namely, art design and customer service. Due to the shortage of manpower, an elastic team needs to be established. When it is basically stable, you can consider recruiting a promotion specialist to assist the store promotion.

Customer service: In the early stage, a single customer service task is relatively heavy and will help some tasks. The work is as follows:

1, we should complete the regular customer information reply with a good attitude, guide the guests to complete the order sales, pay a return visit to the customers at different stages after receiving the goods, and guide the secondary sales or sharing. Resolutely be responsive and lend a helping hand when necessary.

2. Posting in the forum and other parts need to be completed after the customer service has free time to ensure that every content is highly concerned by the forum, and to maintain the relationship between Want Want Group and QQ Group customer service and assist the store in publicity and promotion.

3. Be responsible for printing, reviewing and distributing daily orders. In the later stage, shift duty will be implemented after the staff is appropriately increased according to the sales situation.

Art design: mainly responsible for the visual effect of the store, the store optimizes the page to promote and upgrade the whole store, improve the depth of visit, describe the details of the goods, and improve the overall conversion rate of the store. Commodity photography needs artists to do it independently, and they can learn while doing it. In the activity stage, complete the package that assists daily delivery.

Promotion: responsible for planning the marketing activities of Taobao Mall at different stages; Responsible for the promotion of Taobao trading platform of the company; Plan and formulate marketing work such as online shop and commodity promotion scheme (including Taobao promotion, SEO, forum promotion, blog marketing, Want Want promotion, etc. ); Study the competitor's promotion plan and put forward promotion suggestions to the operation manager; Analyze the mining data and report the promotion effect to the operation manager; Responsible for the optimization of store and title keyword strategy, window recommendation, search engine marketing, Taobao training, taobao guest and other promotional work.

Second, the five steps of drainage work

Step one:

Methods: Put the goods on the shelves, browse and observe the popularity of the goods naturally in the diamond booth, and conduct the primary election. The traffic flow is 30-50 ultraviolet rays.

Transaction volume: about 1 transaction per day.

Strategy: observe the flow of people in the store and lay a good foundation for the next operation.

Step two:

Methods: The goods were put on the shelves in different periods, and the basic process was obtained. (More than 200 items are recommended)

Flow grade: 100 UV-300 UV.

Transaction volume:1-10 single transaction per day.

Strategy: open source and reduce expenditure. The concentrated flow creates 1-3 explosions in a week or so, and the sales volume is 10-20.

Step 3:

Methods: Through train, Taobao activities (trial center, etc. ) (daily consumption is 50- 100 yuan)

Flow level: basic flow +(70UV- 180UV)

Transaction volume: 3-20 transactions per day.

Strategy: traffic continues to climb, and traffic concentration creates 1-3 explosions. Sales volume is 30-60.

Step 4:

Methods: The through train increased, diamond booth increased, and Taobao activities were declared (daily specials, Taobao satisfaction, poly-cost-effective, etc. ). Flow grade: 300 UV- 1000 UV.

Transaction volume: 5-50 transactions per day.

Strategy: If the traffic keeps rising, the concentrated traffic will create an explosion of 1-3, with a sales volume of 200-300.

Step five:

Methods: through train, diamond booth, Taobao activity declaration (daily special price, Taobao satisfaction, poly cost-effective, etc. )

Flow level: 500 UV -2000 UV.

Transaction volume: single transaction per day 10- 100.

Strategy: 1-3 explosions are basically formed, and alliance marketing and membership marketing are started to obtain long-tail traffic.

Third, the overall goal:

One month ago, it is necessary to determine the main payment, introduce traffic at a lower price, serve customers well, strive for high marks, promote through trains, reach a certain sales volume, participate in gold-panning activities, use gold-panning customers to enhance the brand awareness of the store, establish a good customer impression, focus on creating a single explosion to drive other goods in the store, and design store activities to drain in stages, such as: one-yuan auction, full reduction-,full -+650. Participate in certain paid promotion in the fixed stage: diamond booth, Taobao, Super Bars, Ali Mom promotion, and help advertising space (through fixed promotion in the command stage). Drainage by special means, but not at a high price, and then sold at a low price. The discount of some single products is not less than 30%, except for large Taobao activities such as Dapromotion. No less than 30 bills will be issued every day after February. After the double 12 activity, through various optimization and drainage, the goal is set at more than 50 orders per day! The ultimate goal is 200 per day! Long-term optimization of old customers.

Operator's Work Plan II in the Second Half of the Year

Overview:

China Automobile Service Network aims to establish an all-round information platform for automobile service, provide members with preferential automobile maintenance fees, auto parts purchase and other products with excellent service quality, and sincerely give back to members. In line with the goal of the early stage of the website, under the premise that no other websites are doing it, in order to better expand the development of the website business, we have formulated the following work plan.

First, the integration of website resources

Content construction is an important part of the website. In order to achieve the central goal of the website, we must first integrate the content resources of the website, including the resources of repair shops, automobile dealers and manufacturers of accessories and supplies. The information includes new car price information, car knowledge, maintenance technology, etc. The cooperation of repairers is to better provide valuable service content for individual car users, and the cooperation of sellers provides a good information resource channel for the news construction of the website and also establishes a solid foundation for the development of the website.

1. Establish the basic principles of website work planning. As a service information platform for the automobile industry, serving automobile members is regarded as the starting point and end point of the project. At the same time, further improve the quality of database and related columns and services, plan and adjust the work content of the website at this stage, and reflect the authority of information and services of China Automobile Service Network.

2. Do a good job in customer demand investigation, and add data of automobile maintenance enterprises, automobile manufacturers of various brands, major automobile sales shops, automobile parts and supplies on the basis of the existing enterprise yellow pages database, so as to make the project become a complete set of automobile service data series led by China automobile service network database.

3. Further strengthen the network construction, take the network as the main platform, and enhance the interaction between the website and customers. China automobile service network will be built into an information exchange platform for customer communication, automobile service information and market information.

4. Further strengthen the popularization of the database. In addition to promoting activities in online search engines and e-mails, it is suggested to promote public business information services through various channels, such as automobile industry exhibitions, Beijing driving school cooperation, street publicity, newsstands and so on. At the same time, strengthen quantitative management and link the number of visits with the performance appraisal of online units;

5. Adjust the existing organizational division of labor framework, transfer the database construction, release, promotion and other related work to the website operation department, enhance the coordination and organic cooperation of upstream and downstream work, and timely guide data collection and processing with feedback from users (repairers, manufacturers and individual members);

6. Slowly penetrate the national market through the cooperation mode of maintenance suppliers in Beijing.

Maintenance business cooperation content plan: develop the cooperation of various maintenance businesses in Beijing and establish friendly and harmonious cooperative relations with them. * * * Maintainers will provide preferential maintenance hours for website members, provide more technical support for website maintenance, and provide emergency trailer rescue services for members free of charge if they are willing to enjoy the resources of both parties; This website provides a fully functional online brand promotion platform for maintenance companies.

7. Manufacturer cooperation mode: develop cooperation among manufacturers in Beijing and establish friendly and harmonious cooperative relations with manufacturers. * * * With the willingness to enjoy the resources of both parties, the seller provides the latest news and information on the automobile market, the latest automobile market prices and market trends to the website, mainly in content cooperation; The website provides a fully functional online brand promotion platform for sellers.

8. Cooperation between auto parts and supplies enterprises: Once the cooperation between maintenance and sales enterprises reaches a certain number, the time period of website resource integration will be shortened, and the development of auto parts and supplies enterprises will cooperate to access the Internet to realize the membership fee system of such enterprises. This kind of enterprises display and sell their products through the enterprise membership system of the website platform, and the website has huge demand customers (repairers and individual users), which creates more business opportunities for this kind of enterprises (1.200 yuan/year).

Function: The cooperation of maintenance personnel creates real value for the website. Members can get preferential prices from repairers through the website. With the cooperation of sellers, many people who buy cars are novices and don't know the relevant car knowledge. Although I choose the vehicle I want to buy, I don't know the future use, maintenance and repair, and I don't know the relevant market, so I also need professional dependence. The website has won the trust of its members, and individual car-owning members are part of its income (membership fee: 168 yuan/year).

In the first year, the repairer cooperated with the car dealer in the form of free internet access, with the purpose of increasing the value information of the website and enriching the content of the website, which belongs to the reserve resources of website income and advertising income. This cooperation plan has not been carried out on other websites. We now seize the opportunity to set up these resources as soon as possible to prepare for the next work.

Two. Website promotion channel

1. Cooperation with Beijing Driving School

At present, there are about 70 driving schools in Beijing, and the number of people learning to drive every year is more than 6.5438+0.5 million. The development of individual members in driving schools aims at the crowd and reduces the waste of resources and time. Beginners in automobiles know little about automobiles. Many people will have plans to buy a car after learning to drive, and many people are also quite confused about the insurance, repair and maintenance problems that will occur in the process of using the car in the future. To a great extent, they need professional guidance. Moreover, most drivers are young people, who have a high utilization rate of the Internet, are easy to accept new service methods, have a good understanding of membership services, and are easy to accept our publicity and services. Each driving school has many registration points, which are distributed in various areas of Beijing and have a wide range. But also has a good publicity effect on specific people. Can quickly enhance the popularity of the website.

We provide website publicity and online registration services for cooperative driving schools, and give preferential annual fees to students who learn to drive in cooperative driving schools.

Publicize in the street

Street propaganda can only be a short-term propaganda method, but it reduces many problems in cooperation with people. It can be carried out at any time without any restrictions, but it requires a lot of human input. Because the particularity of the industry is well grasped, the relative waste is not very high. The selection range of time and place can be changed at any time according to actual needs. The best time is two days on weekends, mainly near parking lots and commercial areas and large residential areas.

3. newspaper office

The newsroom can be used as a long-term publicity channel for the website. Each newsroom will run different newspapers and magazines. We insert pages (website leaflets) for newspapers that sell well.

4. Online publicity

Through cooperation with major websites, we can enjoy resources in the form of * * *, which enriches the content of the website and increases the exposure of the website in the network.

5. Exhibition

Participating in the auto show can achieve the publicity effect among specific people. Participants in this kind of exhibition are all kinds of automobile manufacturers, automobile consumers and all kinds of related personnel. Publicity in the exhibition can quickly improve the publicity effect of the website in the automobile industry.

6. Market activities

Joint ventures hold some activities that are beneficial to website promotion, including organizing website member go on road trip, promotion of maintenance enterprises, collective training of maintenance technology, etc. , which is conducive to website promotion and brand building.

Three. Implementation plan and work schedule (April 1-July1)

At this stage, taking the website as the business platform, we will further strengthen the customer service for automobile maintenance enterprises and users, improve the service system, and provide customers with high-quality, fast and practical universal and personalized services in all directions. Specifically, it includes user e-magazine promotion, online and offline consultation, related links, online historical data preservation and other services. Strengthen the interaction and service between online enterprises (repairers and individual members) and customers, and build China automobile service network into an information exchange platform for customer communication, automobile service information and market information.

1, popularization of database

Further strengthen the popularization of the database. In addition to promoting activities in large-scale exhibitions, it is suggested to promote public business information services through promotion meetings, training courses, online search engines, e-mails, online real names and other channels and methods. At the same time, strengthen quantitative management and link the number of visits with the performance appraisal of online units.

Operator's work plan for the second half of the year 3

I. About store operation:

1. Key points of operation: Undoubtedly, the quality of goods has virtually established a kind of trust in the hearts of consumers, which is of course the key to the quality of goods. You also need to have a good image in front of consumers, and you need to be more beautiful and generous in page design. It is more important to grasp favorable resources on the basis of practicing internal strength. Nowadays, buyers are becoming more and more mature and rational. Under the premise of traffic, we should conscientiously do a good job in the store, and then introduce more high-quality traffic through multiple channels to improve the conversion rate. Track customer membership information, make as many customer return visits as possible, and establish membership information. Establish a reputation for repeat customers. Make advance notice information announcement before large-scale activities.

2. Marketing Tactics: Overall marketing strategy: focus on the promotion mode of Taobao system, tap potential hot-selling products and vigorously promote them, use hot-selling products to promote overall sales, optimize all aspects of sales, establish the company image, try to avoid customer service communication costs, and gradually establish a reputation. Commodity marketing design: There are two types of commodities in overall marketing, namely sales-driven and profit-contributing. Sales-driven should consider the purchase volume of goods, and make small profits but quick turnover in the profit of goods; Profit contribution should consider factors such as commodity brand and competition to ensure the profit of overall marketing. According to the "82" principle, 80% of our traffic is brought by 20% of pull goods, and 80% of our sales performance is brought by 20% of profit-making goods. Commodity marketing is divided into three stages: cultivation period, growth period and maturity period. We should give full consideration to the herding effect, find all the promotion methods that can quickly stimulate the sales of new products, and realize different values at different stages.

3. Cultivation stage: including commodity selection, commodity design and commodity promotion layout. Commodity selection is the use of data analysis, customer feedback and market search to determine the scope of goods. After determining the appropriate goods, take photos, describe, design and then publish them. Commodity promotion layout is to design and implement commodity promotion business in the training stage, and promote it through all-round promotion methods such as hot-selling commodity collocation, description and promotion of other commodities on the website, through train promotion, Taobao gang promotion and off-site promotion.

4. Growth period: refers to the time when the sales of goods are stable and can be naturally driven by customer search and through train. At this stage, the main work is to consolidate the promotion of goods and impact the top ten popular searches in Taobao.

5. Maturity stage: refers to that the goods are in the top five of the sales volume of similar goods. From the search of the top five, it can be seen that the natural flow of search can stabilize the sales volume of goods. The main work at this stage is to promote the sales of the next hot-selling product through collocation and description. Improve the linkage of goods and increase the unit price of customers.

6. Customer maintenance strategy: customers are divided into wire customers and general customers. Wire customers should be closely bound through QQ group or Want Want group, so that they can become the first buyers and word-of-mouth promoters of our new products. Ordinary customers can conduct marketing through regular mail or SMS to attract customers' secondary consumption. (Customer service personnel are required to fill in)

7. Commodity price marketing strategy: try not to carry out price war marketing. The VIP system can give discounts to old customers, which is fair to everyone. The minimum discount for normal sales in the mall is not less than 30% (except for gold rush, double 1 1 promotion).

Shop decoration, first of all, to solve the internal visual design, page design is very important. It is necessary to give consumers a clear and definite page design effect, and then give a paving promotion method to enhance popularity, increase collection and improve conversion rate in a short time.

Second, about participating in the group buying network:

Only then can we consider participating in the cooperation of various group buying websites, focusing on the cooperative products purchased by major group buying websites such as Handan.com, Wowotuan and Meituan. We should arrange with stores according to the actual inventory demand of the factory and estimate the inventory supply through the previous data. It is necessary to keep more company information to meet the information needs of various group buying websites, and establish relationships with people included in group buying websites for long-term cooperation. If the stock is sufficient, you can consider joining the group. Some small group buying websites may not be popular enough and their sales are not ideal, so they can continue to maintain their relationship and prepare for further cooperation in the later period. Remember, businesses focus on profits, and selling is king. Don't ignore any expansion opportunities, even if the sales volume is small.

Third, about goods and inventory:

Inventory of online sales: Generally speaking, a regular store needs about 50 pieces of goods to fill the whole store. Considering our own inventory pressure, it can be reduced to 40-45 styles. (In the later stage, 50 goods are needed to establish a store VIP for customer maintenance. ) Some styles don't need to be in stock. According to the "28" rule, we need to locate and choose two styles as the main style. The usual inventory should be controlled at 30-50 or even more in stock to avoid customer complaints. Later, the actual inventory quantity will be re-estimated for factors such as preparation activities. There are more factors to consider when rushing credit and other commodities. Consider whether to press the goods to avoid increasing the pressure on the factory. If the main style needs to sign up for the group purchase network, it should be included in the group purchase pre-sale quantity.

Operator's work plan for the second half of the year 4

First, increase the proportion of sales and promote sales in an all-round way.

The Accounting Department will implement the "Five Ones" promotion requirements put forward by the annual operation and management meeting of branches, and implement them in accordance with the "Promotion Plan for Sitting on the Ground of Branches" and the Measures for Transformation and Competition of Branches. Combined with the actual situation of the branches under the jurisdiction of the sub-branch, this paper summarizes the experience of operating consignment work in the past 20 years, discusses the promotion plan with the Ministry of Finance, and strives to increase the proportion of consignment work.

The second is to deepen the transformation of outlets and pay close attention to service management.

On the one hand, continue to deepen the transformation of outlets, and discuss the layout of planning halls and the physical setting of counters in combination with the transformation plan of outlets of-Road Sub-branch; On the other hand, improve the efficiency of business handling, improve service efficiency and customer satisfaction through the implementation of the time control mechanism, and prevent effective complaints at the counter.

Third, improve the quality of settlement and strictly control business errors.

Efforts should be made to reduce the error rate and cancellation rate of the core system and centralized business system, especially to strengthen the management of centralized business system, improve the online rate of centralized business, control the duration of centralized business system, put an end to unqualified business initiation, cultivate tellers' high sense of responsibility and rigorous work attitude, and strive for greater breakthroughs in the next stage of work from the details.

Fourth, strengthen cash management.

In recent years, due to the development of regional economy, cash receipts and payments have surged. In order to alleviate the pressure of cash sorting in the bank's vault, the accounting department and the business department plan to set up an hourly cash outsourcing service center in cooperation with Beijing Jingbei Technology Co., Ltd. in the second half of this year, and adopt the mode of "internal management and hourly outsourcing" to outsource the hourly cash business in the vault of the branch, which is the first step of the hourly cash outsourcing mode of the branch system.

Operator's work plan for the second half of the year 5

First, seize opportunities, seek business opportunities and promote sales.

The same business model and marketing means will only lead to vicious competition in the same industry. In 20-2000, we should seize opportunities, business opportunities and promote sales according to our own advantages and regional consumption characteristics. By carrying out differentiated marketing, investigating and analyzing the market, we can master the needs, thoughts and demands of consumers, plan marketing activities, lock in consumer groups and cultivate loyal customers. For example, according to different seasons, seasonal sales and feedback activities are held to drive sales; Give play to the WeChat platform and launch various interactive activities without interruption, such as "You shop, I pay the bill" to gather popularity; Carry out various public welfare activities to form a unique corporate culture atmosphere and good integrity service. Let consumers enjoy real discounts on goods and get unexpected surprises in various marketing activities.

Second, there are festivals, no festivals, and gathering popularity.

Under the fierce market competition, especially under the constant impact of e-commerce, the traditional department store industry will face the era of customer loss. Although shopping malls are facing many unfavorable factors such as insufficient daily passenger flow and constant loss of old customers. However, we should give full play to the advantages of commercial streets, take advantage of major festivals, seize popularity, reduce the loss of passengers, and innovate marketing activities with characteristic marketing activities and seaside tourism resources. In 2008, we will focus on marketing activities such as major festivals, holiday golden week and traditional festivals to set off the festive atmosphere. In addition, fully relying on the advantages of the square, we will create an atmosphere and stimulate consumption through on-site discount promotion, off-site publicity and display, and internal and external integration.

Secondly, relying on the successful marketing effect of "Digital Festival" extended by "double 1 1", we actively explore promoting festivals by festivals instead of festivals. You can try to create "festivals" with numbers of dates, such as "3. 14", "5.20", "8. 18", "1"and "12". Through various well-known anniversaries and innovative "Digital Festival" festivals, we will carry out various promotional activities to further gather popularity.

Third, WeChat marketing, member interaction, and expanding influence.

With the advantages of low cost, accurate positioning, many fans, diversified ways, humanization and high information arrival rate, WeChat marketing has been popular among many businesses. At present, WeChat information push, friends circle forwarding and WeChat member interaction have become the first choice for marketing activities. Wechat marketing can not only shorten the distance with users, but also make marketing activities more vivid, three-dimensional and interesting, which is more conducive to the development of marketing activities. From 20 to 2008, we will make full use of the existing "micro-partner" function with the help of WeChat platform, and increase the publicity of activities and brand promotion. On the one hand, we should pay attention to developing new members and accumulating experience in activities; On the other hand, carry out various marketing interactive activities in a targeted manner. For example: WeChat scratch music, big turntable, knocking on golden eggs, etc. Through the entertainment interaction with fans, the attention, attraction and participation of the event will be enhanced, and the influence of the enterprise will be expanded.

In addition, the business model of "o2o" is gradually recognized by online shoppers. Online ordering and offline delivery will gradually replace the online ordering and online delivery business model. When the time is ripe in the future, I want to try to develop the "micro-store" function of the existing "micro-partners" and establish online sales channels. Through the "micro-store" to transmit commodity information, we can realize the online and offline complementary business model, lock in a group of loyal customers and face the network impact directly.

Fourth, strengthen advantages, experience services and retain customers.

Service is the key to the success of modern commodity quality. With the improvement of living standards, consumers have higher and higher requirements for commodity quality, shopping environment and service level. Although the price of goods in physical stores is not comparable to that of e-commerce, it also has its advantages, which are tangible to the quality of goods, shopping environment and service quality. Because consumers no longer just stay in the purchase stage, but pay more attention to brand culture, warm experience and honest service. To this end, we plan to join hands with the makeup department in 20-2000 and enjoy free makeup activities provided by professional makeup artists. Make use of leisure in the square to let consumers enjoy shopping, comfort and relaxation while spending. Continuously provide value-added services in marketing activities to retain more loyal customers.

In a word, in 20-2000, the operation department will actively play its own business advantages and innovate the marketing model; Pay attention to service improvement and cultivate loyal customers; Meet the needs of consumers and embody characteristic management; Develop strengths and avoid weaknesses, and strive to explore a new marketing path suitable for you, and make active efforts to achieve the company's sales target from 20 to 2008!

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