Quietly, Chery has also started OEM business!

Compared with competitors such as Geely, Changan, and SAIC, Chery’s layout in the new energy market is too Buddhist. Arrizo e, Tiggo e, Tiggo 3xe, Little Ant, Big Ant, the only one that can really occupy a place on the sales list is Chery Little Ant.

Before the Wuling Hongguang MINIEV came out, the sales leader in the A0-class new energy vehicle market was Little Ant. According to data, in May, Chery Ant sold 5,632 vehicles per month, ranking sixth in sales, second only to BYD Han. However, in the long run, the development space of low-end small electric vehicles will inevitably be limited. This can be seen from Shanghai's restriction on MINIEV license plates.

When Xiaomi, Skyworth, Baidu, Huawei, etc. have successively entered the car manufacturing circle, and when Geely, SAIC, and GAC have launched high-end new energy vehicle brands, Chery is still relying on Little Ant and is obviously one step behind. Stride. Even so, it is not in a hurry in the face of the accelerated arrival of highly intelligent electric vehicles. No, it unexpectedly opened up the road to large-scale foundry manufacturing.

Among the batch of new cars recently announced by the Ministry of Industry and Information Technology, the EC1 and Ruiteng RT1 owned by Qilu Automobile and Ruiteng Automobile appeared among them. Interestingly, the new cars under the above two brands are all manufactured by Chery New Energy.

Qilu EC1

Qilu Automobile is wholly owned by the local government of Shandong Province and is located in Qihe County, Dezhou City, Shandong Province, together with Chery New Energy Dezhou Qihe, which produces Little Ant. The factory is only separated by a wall.

Qilu EC1 is positioned as a mini car, and its design is somewhat similar to that of Little Ant. The front face of the new car adopts a common closed design, with a rounded shape and large headlights on both sides, which is still recognizable. The side of the car is relatively similar to the current Little Ant. The two-color body, black rear exterior mirrors, new wheel hub design, etc. make this car look more cute, which is very different from the cuteness of Hongguang MINIEV.

The length, width and height of the new car are 3226/1676/1556mm respectively, and the wheelbase is 2150mm. In terms of size, it is slightly stronger than the Wuling Hongguang MINIEV, which can be considered a small advantage.

In terms of power, the new car is equipped with a 25kW electric motor. The entry-level model has a cruising range of 130km, which is slightly more than the low-end Hongguang MINI EV. Basically it can be regarded as a "low-priced version of Little Ant". If the price is lower than the entry-level version of Hongguang MINIEV, it may be able to occupy a certain market share. However, the brand gap between it and Wuling will not be able to compete with it for a while, and it is possible to seize territory.

Ruiteng RT1

Unlike Qilu Automobile, Hebei Ruiteng New Energy Vehicle Co., Ltd. is supported by the Hebei Shijiazhuang Municipal People's Government and Luancheng District People's Government and cooperates with Chery New Energy Vehicles. Committed to building a mid-to-high-end smart car brand. Are you excited after seeing mid- to high-end products?

The new car will be built on the Chery LFS all-aluminum platform. The exterior design is a big highlight. The headlights use the same "tear eye" element of Cadillac, and the shape is very radical and sporty. As for who to look like, everyone has their own opinions.

The length, width and height of Ruiteng RT1 are 4875/1910/1510mm respectively, positioning it as an A-class pure electric coupe. According to previous spy photos, the new car adopts a three-spoke multi-function steering wheel design, and an integrated suspended design of the central control screen and instrument panel runs through the entire center console.

For the power part, Ruiteng RT1 uses ternary lithium battery cells provided by Tianjin Jiewei Power, the battery system assembly is provided by Wuhu Qida Power Battery System Co., Ltd., and the motor is supplied by Chery New Energy , the maximum power of the motor reaches 130Kw, and the NEDC cruising range will reach about 600 kilometers.

Judging from the model size and early publicity positioning, Ruiteng RT1 may compete with Xpeng P7, BYD Han EV, etc. Judging from the official information, Ruiteng RT-1 may be priced at 22 -250,000, and is expected to be officially launched in July.

For Chery, OEM can alleviate excess production capacity, release operating capital pressure, and can also fill its shortage in the field of new energy vehicles to a certain extent. However, OEM is ultimately positioned as a "tool man", and making small profits cannot help the long-term development of the company. For example, Yangtze is to Leapmotor, JAC is to Weilai, and Haima is to Xiaopeng. No one can truly stand up by relying on OEMs. Making yourself bigger is the key.