Introduction of NIKE AIR MAX 180 basketball shoes.

Problem description:

I looked online, why can't I find it on Nike's online ~ ~

I just bought it in a specialty store, 1 100 yuan ~ ~ I want to know about this shoe!

Thank you! Shoes * * * bs/upload file/2006-8/2006831562166278 What do shoes look like?

Analysis:

Introduction of Nike's new products in autumn 2006

-air max series

"Bring innovation and inspiration to every athlete in the world" is Nike's declaration. At the beginning of 2006, the advent of Air Max 360 technology brought Nike's innovation into a new era, and the 360-degree full air cushion technology pushed Nike's air cushion technology to the peak. In the autumn of 2006, Nike attacked again, widely applied this technology and expanded it continuously, injecting the essence of Air Max 360 technology into basketball shoes and running shoes, and providing more innovative and inspirational enjoyment for athletes.

1. when history meets the future -Air Max 180

As early as 25 years ago, Nike rewrote history with air-cushion shoes. Runners will feel different immediately when they wear it. However, this key technology is hidden in the midsole of foam shoes, which is invisible to consumers. By chance, a designer of Nike found that when the midsole of foam shoes was taken out of the mold, some holes were left, which contained some air cushion units. This discovery changed the face of this industry from now on.

The Air Max sneakers released by Nike on 1987 marked the beginning of visual technology. Since then, each generation of Air Max sneakers has been improved on the basis of previous generations, providing stronger cushioning and demonstrating stronger innovation ability. Finally, with the launch of Air Max 360, the first pair of running shoes without midsole foam, the revolution was completed. Also based on this new Max Air unit, Nike's shoe designer Andrew Caine was inspired to create revolutionary Air Max 180 running shoes.

When it comes to running shoes, the most important thing is that the soles should have good cushioning properties to minimize the damage caused by impact. As far as Nike Air Max series running shoes are concerned, the soles are made of air. Andrew tried to apply the revolutionary technology in Air Max 360 running shoes to Air Max 180. By working closely with Hans Guenther, a shoe developer, Andrew carefully studied the full palm air cushion and determined where the air cushion should be divided into two halves, thus providing a foam-free heel for Air Max 180.

Andrew hopes to continue Nike air cushion shoes through the design of Air Max 180 running shoes. He carefully studied the previous Air Max sneakers, made clear the key elements of this series of sneakers, and then began to sketch and design an innovative work. By using filled leather, Andrew not only built a frame for the new foam-free Max 180 running shoes, but also provided strong support for the soles and heels. This practice is also quite common in Air Max series products. Through the design of arc groove in the forefoot of sports shoes, the elasticity of shoes is enhanced, and at the same time, it also presents a dynamic aesthetic feeling.

Brief introduction of Air Max 180

Transparent Pebax cage wraps and supports Nike's Air-Sole unit, and uses Air Max to provide excellent cushioning performance for the heel.

Light mesh upper has good air permeability.

Waffle-filled soles are flexible, soft and durable, and curved grooves can enhance flexibility.

The insole suitable for the arch of the foot is hinged.

The outer band of the heel can enhance the comfort of the heel.

The heel BRS 1000 carbon black rubber with arc grooves makes the foot move naturally.

The curved groove at the forefoot allows the foot to move naturally.

The related pictures of this theme are as follows:

Air Max 180 running shoes (left and right: male/female)

List: August 2006/1

Price: 990.

Upper: Open breathable mesh with carefully designed synthetic leather brings breathable and comfortable wearing feeling.

Midsole: PEBAX cage surrounds and supports NIKE AIR air cushion for maximum heel cushioning.

Outsole: BRS 1000 carbon rubber and waffle filler, with grooved outsole design, providing elastic, smooth and durable effects.

Introduction: The revolutionary new MAX AIR air cushion provides heel cushioning effect.

The related pictures of this theme are as follows:

Air Max 180 basketball shoes

Color: black/white-red

List: August 2006-1

Price: 1 100

Upper: the middle cut design of the cushion is suitable for wearing in the studio, providing good comfort and protection. The movable belt strengthens the support for the ankle.

Midsole: Double-layer PHYLON midsole, with ZOOM AIR air cushion in front foot and maximum cushioning in heel, quick response and free riding.

Outsole: Hard rubber and translucent rubber adopt herringbone design, which has maximum traction and forefoot flexibility.

Introduction: Nike's latest and most eye-catching basketball technical inventions in recent ten years are accompanied by dynamic and powerful designs.

Related links

Design Director-Andrew Kane

Andrew graduated from Northumbria University in Newcastle, the capital of northeast England, majoring in industrial design. After graduation, I worked for Philips Electric Company, and spent four and a half years working in the Singapore and Portugal branches of Philips Electric Company. After that, he worked in Adidas for six years and participated in the design of many products, including yohji yamamoto. A year and a half ago, he joined Nike and became a senior designer of men's running shoes. Currently, she is the design director of women's running shoes.

2. Carefully build for the most outstanding athletes -Air Max 360 basketball

Amar'e Stoudemire is an athlete with both strength and agility. He reinterpreted how to be an excellent basketball player. His elegance and strength, as well as the revolutionary Air Max 360 sneakers, inspired the creation of Nike shoe designer Tracy Teague, which is the source of Air Max 360 basketball. Air Max 360 basketball adopts Nike's most advanced air cushion technology and is tailored for top basketball players who require the best riding. Only Nike air cushion technology can satisfy them.

Air Max 360 basketball shoes are the most advanced products in Nike Basketball Force footwear series. Every athlete wants to be stronger and have a longer sports life on the court, so they expect their sports shoes to provide the most comprehensive protection in this fierce competition. Nike has been producing basketball strength series products for 25 years and has been seriously studying and meeting the needs of athletes. Air Max 360 basketball has excellent air cushion and protective performance, which is the result of continuous innovation and accumulation over the years.

Designers can make athletes stand directly on the air cushion by removing foam from the midsole of sports shoes. The special bracket for basketball shoes, through precise adjustment, makes the air column perfectly wrap the airbag and vamp. Stepping on the air cushion, I feel how perfect and magical the cushioning it brings. At the same time, by removing the foam in the midsole, the weight of the whole pair of shoes is reduced, making it the most popular sports shoes we produce at present. In addition, the rough and dynamic pattern on the upper highlights the natural atmosphere of the Air Max 360.

Brief introduction of Air Max 360 basketball

-Advanced synthetic materials and full-grain leather are carefully designed to provide the best support and protection for players.

-Elaborate shoelaces enhance the protection, support and locking functions.

-Full-length air cushion design maximizes the number of air cushion units and can achieve excellent cushioning from heel to toe.

Translucent hard rubber makes use of herringbone, which can provide maximum traction and ensure the flexibility of forefoot.

The related pictures of this theme are as follows:

Air Max 360 basketball shoes (main color matching)

List: August 2006-1

Price: 1380

Upper: High-quality and high-priced shiny synthetic materials with full-grain leather provide support. Layering can provide support and protection, and can effectively prevent injuries during strenuous exercise. Fine and supportive shoelaces increase protection and stability.

Midsole: Full-length MAX AIR air cushion provides cushioning on the shear surface and transfers force from heel to toe.

Outsole: the combination of hard rubber and translucent rubber, with herringbone design, has the greatest traction and the elasticity of forefoot.

Introduction: FORCE is the latest and most attractive ring vibration technology of Nike in recent ten years. Extremely sophisticated technology and powerful design combination enable athletes to obtain the best comfort, stability and protection in the competition.

The related pictures of this theme are as follows:

Air Max 360 basketball shoes (other colors, available in August)

Related links

-Tracy Teague, design director of Nike basketball shoes.

Tracy received a diploma in industrial design from the University of Cincinnati on 1986. Before joining Nike, he worked in an industrial design consulting company for four years. 1990, Tracy came across a job advertisement of NIKE in a magazine, and then he joined NIKE, becoming the 14 shoe designer in Nike history. During his career, he has worked in many design fields and served as the first design director of Jordan brand. Currently, Tracy Teague is the global design director of Nike basketball shoes.

3.Air Max 360 running shoes

The related pictures of this theme are as follows:

Air Max 360 running shoes (main color matching)

List: August 2006-1

Price: 1250

Upper: Comfortable sock structure provides a comfortable feeling. The outer synthetic leather upper provides good structure and support. The vamp is covered with 3M reflective material to provide maximum visibility at night.

Midsole: PEBAX cage provides the maximum air cushion around NIKE AIR air cushion, supporting the maximum capacity.

Outsole: BRS 1000 carbon rubber and injected waffle rubber outsole provide light and lasting traction.

Introduction: Running shoes equipped with Nike air cushion provide the most comfortable riding experience.

The related pictures of this theme are as follows:

Air Max 360 running shoes (other colors, left and right: male/female)

4. Advanced air regeneration package

The Air Rejuvenation series is NIKE's unique Air Max sports culture shoes this fall. Shoes are patterned with various airbag elements that make up the air cushion, showing the origin and continuous development of Nike and air cushion technology. The running outline and letter combination spelled out by these airbag bags add visual artistic beauty to shoes.