China Mobile Jiangmen Branch Company Profile

China Mobile Communications Group Guangdong Co., Ltd. (China Mobile Guangdong Company for short) is a subsidiary of China Mobile Communications Group and a wholly-owned subsidiary of China Mobile Co., Ltd. in Guangdong. With the strong support of local governments and customers at all levels, guided by the corporate culture of "respecting morality, caring for students and striving for perfection", the company aims to build a world-class communication enterprise, constantly innovating its development model, enhancing customer value and promoting the enterprise to achieve a new leap from Excellence to Excellence.

1987165438+10/8. On the eve of the 6th National Games, China Mobile Guangdong Company opened its first mobile phone, which is the first one in China. 1995, the company took the lead in opening GSM digital mobile communication services, and successively provided the latest domestic mobile internet services, GPRS services, EDGE and other mobile communication services.

1997 10 10 On October 23rd, after business and assets reorganization, China Mobile Guangdong Company was injected into China Mobile Co., Ltd., becoming the first telecom enterprise listed in new york and Hongkong. In accordance with the concepts of internationalization, localized innovation and Chinese-style management, the company has carried out a series of human resources reforms with "fire" to promote reform, "warm fire" to optimize management, and "constant fire" to gather strength, optimized mechanisms and processes, cultivated excellent corporate culture, continuously enhanced the values of customers, employees, enterprises and society, and actively promoted the transformation of enterprises from single communication services to integrated information services and mobile communication operators.

China Mobile Guangdong Company has been committed to building a dynamic, powerful and attractive mobile communication network. The network population coverage rate is 99.24%, the urban coverage rate is 99.7 1%, the national highway coverage rate is 99.80%, the urban trunk road coverage rate is above 99.7 1%, and the expressway coverage rate is 100%, which exceeds three stars. High-quality network promotes the rapid development of business and the rapid promotion of enterprise scale. In 2003, among domestic provincial communication operators, the company took the lead in achieving the goal of "daily average 1 100 million yuan, and the annual income exceeded 36.5 billion yuan", which fulfilled the dreams of several generations of Guangdong post and telecommunications personnel. At present, the company's network capacity, number of customers, business income and net profit account for 1/6, 1/6, 1/5 and 1/4 of China Mobile Company respectively, and it has been the largest taxpayer in Guangdong Province for five consecutive years.

China Mobile Guangdong Company innovates in development and promotes development through innovation. The company first launched three brands, namely "Global Connect", "Shenzhou Tour" and "M-Zone", which were adopted by the group and promoted nationwide. Take the lead in launching the Monternet business model, detonating the rapid growth of short messages; Take the lead in establishing a "communication 100" service marketing system and a global VIP club to provide "global easy boarding" and "one-on-one" distinguished services, vigorously develop innovative services, and become the industry benchmark of the social service industry. In addition, more than 10,000 kinds of value-added services, such as mobile newspaper, mobile banking, blue page of mobile phone, lottery betting, year-old bank, treasure chest, KJAVA, MMS and CRBT, have been launched. The company's new business income has accounted for more than 20%, leading the fashion of communication consumption and improving the share of customer information provision, life service and emotion.

Adhering to the concept of "being an excellent corporate citizen", China Mobile Guangdong Company is committed to eliminating the "digital divide" and building a fair and harmonious information society, and has put forward the "eight major projects" of informatization, which have received the attention and support of the provincial party committee and government. Invest tens of billions of yuan to implement the "information village communication" project and increase the construction of communication infrastructure in mountainous areas; Actively promote government informatization, enterprise informatization, rural informatization, informatization emergency communication, regional cooperation informatization service, informatization training, informatization poverty alleviation, information service industry chain and other service projects, vigorously expand the "three markets" of individual, family and group informatization, make mobile phone screens light up, and make Guangdong people "live richer, work more vivid and live more exciting".

Since 2006, China Mobile Guangdong Company has successively carried out a series of large-scale activities such as "Grateful to Guangdong", "Grateful to Guangdong" and "Touching Guangdong", actively participating in social welfare undertakings, giving love and repaying the society with practical actions. Implement the "Four Ten Thousand" poverty alleviation projects, innovatively adopt the ways of customer recharge and preferential donation with prizes, and raise customer donations of 1 100 million yuan, which will be used for the "100-million-family housing project", "10 million-family training and employment poverty alleviation project", "10 million-student aid project for poor college students" and "rehabilitation project for disabled orphans" respectively; Innovate the fundraising model of Hope Project, collect 30 million donations from customers to build 100 Hope Primary School, and build an information-based "fishery ecosystem".

Consciously participated in flood fighting and disaster relief work, built the province's information-based emergency communication command platform, provided free emergency communication equipment for disaster relief command, carried out free long-distance telephone service to report the disaster area to peace, and successively raised more than RMB 1 1 10,000 for post-disaster reconstruction; "Yellow Hat" volunteer activities are widely carried out. Nearly 3,000 volunteers in the province carried out activities in 2 1 city, serving nearly 400,000 people and making outstanding contributions to building a harmonious society. The "Green Box Environmental Protection Plan" was implemented to participate in environmental protection, and nearly 6.5438+0.5 million pieces of various mobile phone wastes were recovered, which effectively publicized the environmental protection concept and raised social environmental awareness; The "Red Piece Creation Competition" attracted 35 1 10,000 ordinary mobile phone users to create various kinds of "red pieces"10.4 million pieces, which triggered hundreds of millions of downloads and reposts, stimulated the enthusiasm of folk culture creation, set off a cultural entrepreneurship upsurge, and promoted the innovation of network culture content and mechanism. Actively support sports and cultural undertakings such as the Ninth National Games, the Tenth National Games, the Foshan Asian Art Festival and the Zhongshan Boao Forum, and promote the construction of a "cultural province".