What should I do if it is difficult to find a product manager?

How to become an excellent product manager? The editor has thought about this question for a long time and decided to explain it from the perspective of ability. I have previously shared the content in "What are the necessary abilities of a product manager" and should be able to cope with it. Senior product manager, today I will add some advanced capabilities as follows:

1. Make products with heart

Think of yourself as a part-time worker, working for the boss, and If you work part-time as a leader and it's OK as long as they nod, you will never be able to become an excellent product manager. You might say, then if I do something else, I won’t support you here, I have my own place to support you. But as long as you work with the mindset of a part-time job, you can only hang around wherever you go. If you want to stand out, you can only wait for the next life.

An excellent product manager has a big ego in his heart. He is not responsible for the boss, but for the product and the users. He will even regard the product as his own child. For example, if you are a designer, in addition to beautifying, polishing, and making plans, do you also carefully understand what is going on with this product? What kind of person is the user? Why does the user use this product? In what scenarios does he use it? ?What value does this product create for users? If a technical engineer is only satisfied with piling up a bunch of code to implement a product function, but has never thought that he can make a lot of improvements to the product by actively participating in this process, or for If you think something is wrong and you don't want to raise your own objections, such a technical engineer should not complain that he is an IT migrant worker, because this way of thinking is destined to be an IT migrant worker.

2. Self-motivation

If you come to an Internet company, you will be surprised that the employees are relatively young, ranging from BAT to start-up companies. They like young employees. One of the hidden rules that many companies have when hiring. For example, Huawei clearly stipulates that employees must retire after the age of 45. Alibaba has also been pursuing a younger team in recent years. Programmers over 35 years old have a very low success rate in applying for positions below P8.

Then how do you keep yourself adapting to the times? That requires a high level of self-driving force. In fact, product manager is a position that requires extremely frequent learning. If you don’t have a strong desire, Curiosity about the world, if you haven't studied for a long time and haven't caught up with the latest wave, you can actually be easily abandoned by the times, so the ability to be self-motivated is very important. You are constantly learning new knowledge, constantly thinking, reflecting, and summarizing. How high your requirements are for yourself and your desire to learn about products will be stronger. Your own accomplishments and knowledge will continue to improve and increase. Your understanding of products will also increase. You will become more and more confident.