Do you make money by opening a fruit shop? What problems should we pay attention to?

Now there are fruit shops everywhere in the street. The difference lies in size. Although the fruit shop has a low starting point, it is not so easy to operate. So do you make money by opening a fruit shop? Let me take you to know more.

Do you make money by opening a fruit shop? Fruit shops and fruit stalls are now all over the living quarters and major supermarkets. The threshold for operating a fruit shop seems low, but the scale of operation is quite different. Some are fruit stalls on the street, some are jointly operated with non-staple food stores, and some are fruit specialty stores. Every summer, there are fruit trucks on the street, which is equivalent to a mobile fruit stall.

Different scales naturally make different kinds of fruits. Generally, stalls mainly sell ordinary fruits such as apples and oranges, which have a long shelf life and are not easy to deteriorate; Non-staple food stores will increase seasonal fruits such as bananas, watermelons and grapefruit; There are many kinds of fruit specialty stores. In addition to ordinary fruits, large-scale ones will also sell some imported fruits. Smaller ones will also have higher-priced fruits, such as mangoes and cantaloupes. The mobile fruit stalls operated on trucks mainly make relatively large seasonal fruits, such as pineapple, grapefruit, watermelon and cantaloupe.

From the consumer's point of view, if you want to buy fruit, you won't feel bad about money, but you must find those businesses with fresh and delicious fruit and good service. If you push it backwards, you can understand what kind of fruit shop is the most profitable. If you look at it from the standpoint of consumers, it will certainly be easy to do things well.

Among all kinds of fruits, ordinary fruits such as apples and oranges have low profits, while seasonal fruits such as mangoes, grapes and peaches have high profits. When purchasing goods, we should pay special attention to variety collocation. Ordinary fruit should be about 70%, and seasonal fruit should be 30%. Ordinary vendors earn more than 1000 a month, depending on the scale. If there is a stall to sell, the cost is one or two hundred, and the income is ok. If it is a shop-style, the investment ranges from thousands to tens of thousands. Different scales have different benefits.

Do you make money by opening a fruit shop? According to a fruit shop owner, the bigger the scale, the higher the cost? Generally, it only costs more than 100 yuan to set up a stall, while the cost of operating fruit in a grocery store is less than 2000 yuan. If you open a fruit store, the investment will be between 4,000 yuan and 65,438+10,000 yuan according to the purchase varieties.

For a fruit shop, it is very important to choose the location of the store. According to my observation, there are many fruit shops near the hospital, and they are large in scale, mainly dealing in imported fruits; And near the residential area, it is also a place where fruit shops are concentrated.

As for the management method, it is more flexible, but it must be noted that fruit is a seasonal commodity and a consumable. Don't buy too much at a time, and keep it properly. You can add a refrigerator to refrigerate fruits. Generally speaking, the suitable storage temperature of fruits is between 7℃ and 13℃, and some fruits need lower temperature, such as apples, grapes, peaches, plums and persimmons. But not every kind of fruit is suitable for keeping fresh in the refrigerator. Some fruits are natural? Afraid of cold? Like some bananas, mangoes, papaya and so on. Which ones are native to the tropics and will be affected if they are put in the refrigerator? Frostbite? , leading to spots or dark brown peel, destroying the quality and flavor of fruit.

Run the feature 1 to learn about the nutritional value and medicinal value of various fruits, print them out and distribute them to customers.

2. Understand the market situation and open a fruit shop at or near the farmer's market.

3, from the industrial and commercial bureau, all procedures.

4. Don't just want to be a boss, a boss and a worker. Start with mom-and-pop shops and relatives' shops.

5. Subscribe to local tabloids to understand market trends and customer needs.

6. Contact fixed purchase channels.

A shopkeeper who has been engaged in fruit business for 10 years said that the profit of fruit business is very thin now, with a gross profit of about 20%. If you have no experience, you will lose a lot of fruits, and probably won't earn a penny.

It is said that when purchasing goods, the buyer's vision is especially tested. It's no use just tasting oranges when you enter them. People who know the goods can see that this kind of citrus has little water, is it sweet or not, and there are many stones in it. Bananas rely on observing the appearance, mainly to see if the appearance is crushed. According to reports, mastering these tricks is the key to making money when purchasing goods.

Compared with large supermarkets, the advantage of fruit shops lies in convenience, and compared with stalls, the advantage lies in honesty. At the beginning of the opening of a fruit shop, the operator must first determine the business plan and corresponding principles of the fruit shop in order to better grasp the business advantages of the fruit shop.

Scheme 1: low-grade fruit and vegetable supermarket. Vegetable and fruit supermarket rental area 20? 30 square meters of storage room; Handle business license, industrial and commercial tax and health management. ; Make an open multi-layer large bracket and put vegetables and fruits; And buy bamboo baskets, vegetable baskets, plastic pots, plastic bags, plastic wrap, scissors, packaging ropes, etc. You should also buy a small sprayer or sprinkler to spray water to prevent vegetables from drying out or losing water; Make another eye-catching big signboard, prepare about 2000 yuan of working capital, and the total investment is expected to be 6000 yuan? 9000 yuan will do.

Scheme 2: High-grade vegetable and fruit supermarket. The storefront can be designed as a fully enclosed glass house. The investment in glass houses and vegetable racks is estimated at 6000 yuan? 7000 yuan, about 2000 yuan for air conditioning. Shop area 25? 35 square meters. Billboards around 300 yuan, vegetables, rough processing supplies, utensils need about 1 000 yuan, and the total investment is estimated to be about14000 yuan? 1.7 million yuan.

Hint 1: color and theme matching principle

Fruits are rich in color and bright in color. The proper combination and collocation of display colors can fully reflect the richness of fruits, which is the skill of fruit display. For example, purple grapes, red apples, golden oranges and green pears will produce colorful color effects together.

Tip 2: the principle of preventing loss

When displaying fruits, we must consider the characteristics of different commodities and choose the correct props, methods and display temperature, otherwise it will cause losses due to improper display. For example, peaches are afraid of pressure, easy to get hot, and cannot be stacked when displayed; Apples have a ripening effect on bananas, kiwis and other fruits, and when put together, it is easy to cause other fruits to deteriorate too quickly.

The display area of fruit must be in proportion to the turnover. If the proportion is too large, the fruit will stay on the shelf for a long time; If the proportion is too small, the replenishment times are frequent every day. In addition, the shopkeeper should pay attention to the life span of this fruit at the current temperature and humidity.

Tip 3: First-in first-out principle

If the same commodity is purchased in several batches at different times, FIFO is the principle to judge which batch of goods is displayed first and then sold. It is very important to adhere to this principle that the turnover cycle of fruits is short and the quality changes rapidly.

Tip 4: Seasonal principle

The operation of fruit shops is seasonal, and the corresponding fruits are listed in different seasons. Therefore, the display of fruits should change from time to time, and the newly listed varieties should be displayed in obvious places to better meet the new needs of customers.

The secret of successful operation of fruit shop: low cost+good store location

Insiders pointed out that the key to how much share the fruit market can grab lies in whether the retail format and marketing strategy adopted are reasonable and whether consumers can accept it. If the distribution of fruit supermarket chains is few, the sales volume is not large, the logistics management is not good, and the purchasing cost and price are not effectively controlled, the scale benefit of chain operation cannot be formed.

Baiguoyuan feels that it is too slow to form its own scale, so it uses franchising to accelerate the company's large-scale low-cost expansion. At present, Baiguoyuan has 52 chain stores in Shenzhen, of which only the first six are direct stores, and the others are franchise stores.

Yang Mingkun believes that market war is brand war, and chain operation must be branded. But for the retail of fruit products, it is very difficult to be a brand, because it is difficult to form differentiation between similar fruits. Establishing one's own base and specializing in one's own products will help to form a brand.

Some people say that the retail industry is the store location economy, which is once again confirmed in the fruit chain. The quality of store location largely determines the future profit and loss. Before choosing a store site, it is best to make a detailed investigation to judge the economic situation, people's consumption level, people's flow and car flow in this area. A franchise store in Baiguoyuan, located in Xiasha Village, is often busy until two or three in the morning because many Hong Kong guests will frequent it. The average daily passenger flow of the store reached more than 3,000 people, and the net profit within one month of opening was more than 4,000 yuan. The investment of the whole store is less than 654.38 million yuan, and the owner expects to recover the investment in more than one year. It is not easy for the "toddler" fruit chain to really become bigger and stronger. Only when it is more convenient than big supermarkets, more honest than stalls and competitive in price can we break through the tight encirclement and attract more consumers.

Shop opening case:

"Dadongmen" is located in Xinhua Road, Hangzhou, with an annual rent of nearly 300,000 square meters. In September 2005, when Lou Jie made up her mind to open this fruit supermarket, her husband resolutely opposed it. The reason is simple: there are many clothing stores on Xinhua Road, which have to close because of the annual rent increase. How can an old and few fruit supermarket afford the expensive rent here?

"If people's minds are alive, how can they stifle business?" Sister Lou thinks so.

Over the past year, business has not died, but in this precious shop, there has been a "dead corner"-customers are always reluctant to stay in the left corner of the store door in summer because of the heat under direct sunlight.

Bad fruit becomes more profitable.

So Lou Jie spent 20 thousand yuan to decorate and buy equipment in this particularly hot corner of the fruit supermarket and opened a freshly squeezed juice shop. "This place was supposed to pay rent, and it is empty, which can increase a sum of income." Sister Lou said that turning this unprofitable place into a small "cornucopia" has been repeatedly demonstrated by herself: first, there is no decent drink shop on Xinhua Road, and second, the juice bought on the street is always "not worthy of the name", and some of them add a lot of flavors and pigments, while fruit shops can use local materials, and even the fresh juice in big shopping malls is not all from their own stores. Coupled with the most popular "transparent production process", customers will definitely be willing to pay now. During this year, Lou Jie also observed that many customers who came to her store were outsiders in apartments and office buildings near Xinhua Road, and their demand for freshly squeezed juice was particularly strong.

Sure enough, the freshly squeezed juice shop earned more than 500 yuan on the first day of its opening. The boss of a Korean company nearby asked employees to drink fresh juice twice a day. Sister Lou has another account in her heart: in summer, the daily consumption of fruit is as high as 5%- 10%. "Some are not good-looking, such as peaches with hard scars and cucumbers the next day, which can also be used as raw materials for freshly squeezed juice."

Since the fruit shop has become an open shelf like a supermarket, the fruit that sells badly has always been a chicken rib in the eyes of the owner. Usually, they have three ways out: or sell them at ultra-low prices, just like a big supermarket handles a batch of vegetables and fruits with "low prices every day" every night; Or give it to friends around you for free; Or wait until it really can't be sold, and reluctantly throw it away as garbage. Sister Lou, on the other hand, made these delicious and unsightly fruits glow with "second spring" in the juice shop.

The price of peaches in the store that day was 2.8 yuan /500g. It takes about three peaches to make a cup of fresh peach juice, which weighs about 400g and is worth 2.2 yuan. After making the juice, the price is 2.5 yuan. Although it seems unprofitable to make ice cubes in the booth, careful analysis shows that tapestries that could have been worn out or discounted can be sold at the price of high-quality peaches, and both in and out are a sum of income.

According to an experienced fruit shop owner, every once in a while, juice earns different income from the operation mode of "Dadongmen". "Like those watermelons with large sales, they are all shipped directly from the orchard. The original cost is low, and 2.5 yuan earns a lot."