Work hard to the extreme and live the way you want.

There was a person whose performance stunned everyone and was called a "marketing genius" in the industry; but his approach gradually became disdainful because his success was based on consuming the IQ of others.

This person is called Du Guoying.

Don’t know? Okay, let’s list a few of the products he makes, maybe you’re familiar with them.

Du Guoying is the man behind "Beibeijia", "Haojixing", "Eren Eben", "8848" and "Little Can of Tea". He was born in a farm family. After being admitted to a normal college, he first became a teacher. Unwilling to accept low wages, he switched to sales and quickly climbed to the top. The quantifier "100 million" is a peak that is difficult for others to reach, but he easily stepped over it and calculated everything in terms of 100 million.

But why does such a person who has been counterattacking all the time arouse the disdain and abuse of many people? After all, I also came from that era, and I have deep memories of these products that are popular all over the country.

Recently I read "Living Method" written by Inamori Kazuo and suddenly realized: Du Guoying won in "skill", but lost in "Tao".

Who is Kazuo Inamori? The Du Guoying mentioned earlier is already powerful enough, right? But compared to Inamori Kazuo, he is not in the same dimension at all.

Kazuo Inamori is known as the God of Management in Japan, and his life experience is also very legendary. At the age of 27, he started from scratch and established Kyocera Corporation. At the age of 52, he established a communications company. Later, both companies became Fortune 500 companies!

In 2010, the 78-year-old Kazuo Inamori resolutely accepted the challenge of reviving the bankrupt Japan Airlines. As a result, in just one year, he turned losses into profits, creating the highest profit in the 60-year history of JAL and the highest profit among the world's airlines! The operation of a 78-year-old man is simply a miracle.

Ji Xianlin once said that based on his observations over the past seventy or eighty years, people who are both entrepreneurs and philosophers are as rare as a rare person, starting with Mr. Kazuo Inamori.

The secret of Kazuo Inamori’s success is revealed in one sentence. "Living Method" means the way to live. This book is his personal statement. It introduces his life experience and philosophy in concise and concise language, and explains the questions he has pursued throughout his life: What is the purpose of human life? That is, how can we achieve our own happy life?

Regarding the answer to a happy life, benevolent people have different opinions and wise people have different opinions, but Kazuo Inamori gave a very clear opinion - the success equation of life: life·work results = way of thinking * enthusiasm * ability.

If you apply this formula to Du Guoying, you will find that there is a high degree of compatibility. He has enthusiasm and ability. The only difference is in his way of thinking. Comparing it with Inamori Kazuo, you can see that he lacks a little bit of philosophical cognition. .

Pay attention to the product relationship here, that is to say, if the way of thinking is negative, the result must also be negative. The higher the enthusiasm, the stronger the ability, and the greater the destructive power. So their ultimate interpretation of happiness is completely different.

We can analyze it just from their original intentions and results: Kazuo Inamori runs a business with a pious and long-term heart, while Du Ze transforms every time he makes a fortune; Kazuo Inamori runs a business with extreme altruism. In the end, he gave all his shares to his employees. Where is Du? After he left, the sequelae appeared frequently: "Haojixing", "8848" and other products had problems such as poor product quality and excessive advertising to guide consumption.

This is probably the most important thing that Mr. Ji Xianlin admires about Mr. Kazuo Inamori.

Mr. Kazuo Inamori talked about his growth process in the book. In fact, he was depressed when things happened in the beginning and was very inactive. Especially when he participated in recruitment many times and was not hired, he almost joined the underworld organization. thoughts.

If he had chosen this path at that time and felt sorry for himself, looked down upon himself, or even harmed himself, then let’s imagine, would Inamori Kazuo still be able to feel true happiness in this life? So the author says that positive thinking and direction are the most important.

His way of living has shared with us three very important viewpoints:

First, the principle of simplicity. Just don’t get too hung up on why you’re doing it, whether the results are good, etc. Instead, do it seriously when you know it’s right and live in the moment.

Nowadays, people are generally anxious. The explosion of knowledge, the popularization of the Internet, and the flow of information can easily make us fall into confusion. Therefore, the author advocates the principle of simplicity and pursues the pursuit of doing the right thing behind the complex appearance.

Looking back, many of our usual troubles do come from not seeing clearly and not knowing what to do. For example, many people have a very tense relationship with their partners. They don't know how to trace their relationship with their parents, but they keep quarreling with each other. As a result, they become upset and break up without knowing where the problem lies. So it is really important to see the essence of the problem and do the right thing.

The second is the principle of superpowers. It sounds a bit mysterious, but it actually conforms to the actual operating principle, that is, if you look back at yourself from the future, if you are strong in the future, you must work harder now. No one wants to admit and accept that they will be weak in the future, right? So working hard to become stronger is a necessary lesson.

The third is the principle of hard work. The last point mentioned just follows the second point mentioned above. Once you have the motivation to work hard, you have to use all your strength to execute it, and you have to "work hard enough to let God help you."

The author mentioned one thing here. At that time, the company received a very demanding order and it was almost impossible to complete the task. However, Inamori Kazuo still took the job. The research and development failed many times. He did not believe in that evil spirit. , personally guarding the factory, thinking hard about how to crack it, and finally he had an idea. The author believes that this means "God will help those who help themselves." Therefore, he advocates extreme hard work in order to achieve success.

We are familiar with Alibaba. In the early days of its establishment, when Jack Ma and 18 Arhats developed the website, they also encountered all kinds of ridicule and resistance, and hit walls everywhere. But he gritted his teeth and persevered, and continued to work towards his goals. He persisted until now. Today, Jack Ma has become one of the richest Chinese, and his shopping websites are all over the world. This means adapting to social development and persisting to the extreme.

From the three major principles of "Living Method", it is broken down to include multiple abilities that people can use to achieve success, which are:

The first point: altruistic ability. For example, being a teacher is a profession with a high sense of happiness. Why? Because of altruism, every teacher hopes that his students will achieve excellent results and would like to see their achievements surpass their own.

The second point: benchmarking capabilities. This goal can be your past self, or it can be your classmates, book friends, colleagues, etc. Find the gap and aim at the goal, and the upward path will be straighter and smoother.

The third point: ability to act. After you find the direction and goal of your efforts, you need to start taking action. Only action can measure whether you really understand or pretend to understand. In other words, only actions can measure a person's success. A dream without action can only be a fantasy. When taking action, we must follow the principle of simplicity in order to achieve efficient results.

Point 4: Preview ability. This ability is very important in Kazuo Inamori's "How to Live". Only by being able to preview your future can you have enough motivation to work hard. So to be successful, you need to rehearse and see your future. Remember, the more you rehearse, the lower your chance of failure.

Point 5: Reflective ability. Reflection, as the name suggests, is to rethink what you have done and what you have said, and find out good experiences, lessons learned from failures, and what to do if you encounter similar situations in your future life. This ability to reflect is very important. It accelerates a person's growth. People often say that failure is the mother of success. In fact, what lies behind is the ability to reflect. If you don't reflect on why you failed, you will still fail next.

Point six: Sustainability. Someone once calculated sustained power, which can be expressed using compound interest. If a person improves by one thousandth every day, how many days will it take to double his current ability? About 700 days. On the other hand, if a person regresses by one thousandth of a percent every day, how many days will it take for him to become a useless person? He will be useless in less than a year. The 007 community posted "One article in seven days and seven years of writing, and after seven years of writing, I will go to Antarctica." It is precisely because of this continuous power that it inspires people to find a better version of themselves through continuous output.

Point 7: The ability to be grateful. Gratitude is one of the most beautiful thoughts in the world. People who are always grateful will not only release kindness to those around them, but also have powerful energy themselves, an energy that leads to happiness.

The author believes that the reason he got out of trouble several times was due to his ability to be grateful.

He wrote in "Living Law": "I believe that even in difficult times, those who have noble souls, can still be grateful for life, and always have the meaning of 'thank you' in their hearts will be saved."

As the saying goes, the great road is simple, the great road is connected, the great road is selfless, and the great road is altruistic. The book "Living Method" details the way to success, the way to do business and the way to be a human being. It awakens people and inspires them to forge ahead. It is worth reading again and again.

Dreams are high in the clouds, and it is not easy to understand "The Way of Living". Preset your future appearance, work hard to the extreme in a down-to-earth manner, and slowly live your life as you imagined, that is the happiest thing at the moment. .