Is the insurance industry good or not? Is it really profitable?

Insurance is the most magical industry in China, and people like to show off their wages in the circle of friends; Like to recruit new people with no work experience, a blank sheet of paper; I especially like to give people calendars. ......

I once had the honor of listening to a sharing meeting of X-life managers: the road to a million directors in three years, which was an eye-opener.

This talent is twenty-seven or twenty-eight. Just a few years after graduating from an ordinary university, he has already stood at the top of the social pyramid. The pride and infinite scenery of the spring breeze are beyond his reach in other industries.

But the scenery of the insurance industry will always belong to a very small number of people, and more people may not even be able to afford to eat.

There are more and more people selling insurance. Why? I don't know if you feel this way, but there are more and more people selling insurance. Every time a natural disaster occurs, WeChat friends circle is suddenly screened by various insurance advertisements …

That's what happened. Since the cancellation of the agent qualification examination on 20 15, the number of insurance agents has exploded:

According to statistics, if you count the domestic insurance agents who have left the insurance industry, there are more than 50 million!

What's the charm of this occupation that attracts 3.5% of China's population? I have talked with many agent friends around me and summed up the following reasons:

Low employment threshold: no education, no age and no experience. Basically, you can be an insurance agent if you want.

Time is relatively free: insurance agents can freely exhibit after the morning meeting every day. If you are tired of working from nine to five, selling insurance may be a good choice.

Income is not capped: sales, everything is subject to performance. For people with strong ability, it is indeed possible for their income to rise sharply.

Popularization of insurance awareness: With the growth of post-80s and 90s, people's acceptance of insurance is also increasing, and even more and more people take the initiative to consult insurance.

No matter what reason these 50 million people came to the insurance industry, they all have a vision. In addition to supporting their families, they also hope to realize their life value.

However, things are often not satisfactory …

Cruel fact: 70% eliminated in the first year! As the saying goes, the ideal is full and the reality is very skinny. Most people leave the insurance industry for various reasons in the first year.

They usually go through the following three stages:

1, the exciting period of entering the business

Many people have participated in the "entrepreneurship briefing" before entering the business. In fact, it is to let some well-done agents express their views, such as:

Laid-off women workers insisted on visiting strangers every day and became directors three years later.

State-owned enterprise executives go to sea to start businesses and realize the second spring of life and career.

Housewives use their spare time to develop exhibitions and earn three times as much as their husbands.

……

At the end of the business briefing, without exception, it will point to "? A bright future with an annual salary of one million? " , thus attracting new people to join.

After joining the company, the insurance company will arrange a series of training for the newcomers, such as the significance and function of insurance, the seven necessary policies in life and so on. Of course, there are also some chicken soup quotations:

Insurance is an industry that spreads love and responsibility. Every time an insurance policy is sold, one less person kneels down to borrow money.

We are angels racing against risks, hoping to protect as many people as possible before risks come.

Simple, obedient, practical, millions of annual salary is not a dream, but doubt is the biggest cost.

……

After a few days of simple training, no matter what industry you come from, the title of "financial consultant" will be printed on your business card.

A friend shared with me his feelings when he joined the company:

My grades were not good since I was a child. My previous job cost two or three thousand yuan a month. I didn't expect to work in the world's top 500, the most beautiful office building in the city, and it is such a meaningful job. At that time, I felt that I must do it well and make people around me sit up and take notice …

At this time, the supervisor added fuel to the fire. "You don't recognize insurance, how can you sell it?" Many newcomers will buy their first insurance for themselves or their families.

2. Transitional killing period

It is not easy for newcomers to find new customers. Moreover, agents generally have no basic salary, and sometimes they have to start with acquaintances around them in order to complete their performance:

For example, classmates, colleagues, the same clan, the same hobby, the same hometown, this is the so-called "five laws of insurance sales."

Of course, this process will also be full of frustration, especially the cold reception from former friends, which is enough to make novices doubt life.

Therefore, every day, the insurance company has to hold a morning meeting to fight chicken blood. Good news from colleagues around you and encouragement and guidance from superiors can always make people return to their "initial heart":

How can something as good as insurance not be introduced to relatives and friends?

Seeing that they are insecure, I feel insecure.

Tell others that insurance is good for them, and making money is secondary.

……

With years of accumulated contacts, many people can sell some insurance policies at this stage. Insurance companies are also very good at creating momentum for newcomers. Seeing their circle of friends, they often go to five-star hotels and participate in various high-level trainings and awards.

In addition, the insurance company will also mobilize everyone to "increase staff":

The insurance industry has a bright future, and more people should participate.

One person's strength is limited, and a group of people can walk very fast.

Learn to walk on two legs, pay attention to performance and increase staff, and be hard with both hands!

……

This stage is the high point of many brokers' career, followed by the process of big waves and sand washing, which is also a watershed of fate.

3. Disappointment period

With the increase of working hours, agents can basically find out some routines of the insurance industry, and may also find that what the company said at the beginning is not necessarily right.

The company said that our products are the first in the industry, but after carefully comparing the terms, we found that other products are more secure.

The company says our price is reasonable and our claim is the best in the whole industry. It turned out that we also refused to pay many bills.

The company said that the added personnel were our assets, but after the colleagues around us left, they found that the added personnel became the assets of the supervisor.

……

At this time, some agents will change from initial excitement, expectation and trust to later loss, disappointment and doubt.

If you use almost all the network resources around you, you will eventually leave the industry regretfully because there are no new orders and no income.

Many people don't realize until they leave that insurance companies never treat themselves as employees, but as customers. No wonder the recruitment threshold is so low. Insurance companies want to sell insurance, how to choose customers?

As mentioned earlier, more than 50 million people in China have sold insurance, but at present only 8 million people are employed, that is to say, more than 40 million people have quit the insurance industry in recent years.

Such a huge amount of data reflects the growing scale of agents. It may not be satisfactory, but it represents the experience of most practitioners.

What should an insurer with an annual salary of one million do? In the insurance agency industry, there is quite a feeling that "one will succeed and ten thousand bones will dry up". There are countless people who leave, and only a few can make an annual salary of one million.

According to the real cases around me, I also summarized the reasons why they did well:

1, with a wide network of resources.

Insurance sales really depend on contacts. If you are surrounded by rich people with strong purchasing power, it is naturally easier to make big orders.

I have a female friend whose husband is the boss of a real estate company. People around you are either rich or expensive. The insurance policies she usually sells are often worth millions.

Of course, just having contacts is not enough. While the iron is hot, you need to be hard. After all, rich people are not so easy to fool. But in contrast, if you are a foreigner without any resources, you will really lose at the starting line.

2. Cross-border elites

This kind of person is the elite in the original company, and they generally have the following characteristics:

Sense of purpose: Have a strong desire for success and know how to achieve it.

High self-discipline: be strict with yourself every day and use your time efficiently.

Good at communication: able to put words into others' hearts and gain the trust of customers.

Strong leadership: not only can you do it yourself, but you can also lead others to do it well.

They came to the insurance industry by accident, but no matter where they change jobs, they have the opportunity to get millions of annual salary.

The last one is the king

There is a saying in the insurance industry that "Left is king". This kind of person entered the business earlier, and his performance may not be top-notch, but he persisted for a long time and gradually formed his own team.

Now the insurance industry is developing rapidly, the ranks are getting bigger and bigger, and the income is naturally rising.

It is the truest portrayal of this industry to leave with a salary of one million a year, but one represents the very few at the top of the pyramid and the other represents the majority at the bottom of the pyramid.

A listed insurance company released some valuable data:

By the end of 20 18, the company had 370,000 agents, with a monthly performance of about175,000, while the monthly per capita premium was only 4,372 yuan. Converted into wages, the average person is only one or two thousand yuan a month …

Countless newcomers join the insurance industry with the dream of millions of annual salary, only to find that they are only contributing to the millions of annual salary of their superiors …

There is no easy road in this world. The idea of taking shortcuts has harmed many people, and elites from all walks of life cannot do without long-term struggle and hard work.

If you choose this industry, I hope you are out of recognition of insurance, not just for the word "money".

Because every policy you sell will be your lifelong responsibility. If you have a strong thirst for knowledge in the insurance field, welcome to Deep Blue Insurance to seek the nutrients of insurance knowledge. Shen Lanjun is deeply involved in the insurance field from the media, and has written many original articles to help you understand insurance. You can go to Deep Blue Insurance to see more exciting content and look forward to meeting you.