Model business plan for senior graduation

After graduation, we will have many choices. Some people may continue their studies, some may choose to study abroad, and some may choose to start a business. So how to write a planning book about entrepreneurship? The following is the "Model Business Plan for Senior Graduation" I compiled for you, for your reference only, and you are welcome to read it.

Model Business Plan for Senior Graduation 1. Introduction to the basic situation of the restaurant

Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast in the student canteen is generally only steamed bread, steamed bread, soybean milk and the like, and the breakfast shop at the back door rarely serves bread and cakes. Therefore, the breakfast in this restaurant will mainly serve warm milk, bread, cakes and boiled eggs of various flavors. The main feature is fresh nutrition, not greasy at all, which is completely in line with girls' slimming diet. And for girls, it is best to drink a cup of warm honey water when waking up in the morning, which is beneficial to detoxify the skin and intestines and keep in good shape. So this restaurant provides a cup of warm honey water for every customer who comes to eat every morning for free.

Lunch and dinner in this restaurant are mainly Chinese food. Many students often complain that the school canteen is the same dish every day, and it is still the same dish every day. Therefore, this restaurant should provide at least six different dishes every day. According to the current thinking, we should prepare 5 cold dishes and 30 varieties of hot dishes every day, and then make statistics every month, eliminate 1-2 most unpopular dishes, and add a few new dishes, and control the varieties within 30. The color of dishes should be adjusted according to the season, and at the same time, it should be basically the same throughout the year. In addition to Sichuan cuisine, this restaurant will launch two or three other local dishes every day. And the rice will be soft and delicious, and vegetable soup will be provided free of charge. Dinner also provides a variety of porridge, eight-treasure rice and so on.

This restaurant serves all kinds of drinks at any time. In summer, our restaurant can provide all kinds of cold drinks, such as fruit cups, shaved ice, iced milk tea and so on. Various hot drinks can be provided in winter, such as hot coffee, hot milk tea, hot grapefruit juice and so on. In addition, this restaurant also provides beauty beauty's fruit and vegetable porridge and fruit and vegetable drinks for girls.

The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.

Second, the restaurant market prospect analysis

1, analysis of current situation of competitors, analysis of tourist market.

At present, there are few places to eat in xx University. Only Dongyuan Restaurant, Xiyuan Restaurant, Nanyuan Restaurant and Beiyuan Restaurant can't meet the dining needs at all. Some students choose to eat in some mobile vendors or some small shops at the back door of the school. But the food safety in these places can't be guaranteed at all, and the price is a bit expensive. The main target customers are college students, teachers and migrant workers. There is also a high probability that they will come to this restaurant for dinner. So there is basically no problem with tourists. And this restaurant has completely different characteristics and services from other canteens and restaurants. With a good reputation, it will definitely attract more customers to eat.

2. Market share forecast

This restaurant can accommodate about 150 people at the same time, and also provide take-away and food delivery services. So it is estimated that this restaurant can serve four or five hundred people for breakfast and five or six hundred people for lunch and dinner. It accounts for about 2.5% of the total market share of the Institute of Technology.

Third, the restaurant business philosophy, business model and business strategy

1, business philosophy

The business philosophy of this restaurant is to fully show customers a different us. Mainly reflected in the following aspects:

(1) Other products include honey water, fruit and vegetable porridge, drinks, and the beauty beauty effect of different local specialties every day, so that customers can taste different tastes and feelings.

(2) Other services provide online ordering, telephone ordering and take-away service, which is considerate of customers from the nuances and truly makes customers feel our different services.

(3) The environment is different. The decoration style of this restaurant is simple but avant-garde, simple but without losing its personality. Fully reflect students' personality characteristics and cater to their preferences.

2. Business model

At present, there are four options:

1. We don't use any meal cards in this restaurant, so we can only spend it in cash.

2. This restaurant has launched a meal card that is only suitable for consumption in this restaurant. As long as it is recharged above 50 yuan during the first opening period, it can be handled free of charge;

3. Our store cooperates with Longteng Logistics Service Center of Institute of Technology to handle the current meal card, but our store is still responsible for its own profits and losses.

4. You can spend it in cash or with our restaurant meal card or in combination with Scheme 1 and Scheme 3.

3. Business strategy

(A) pricing strategy

The price of this restaurant is moderate among all competitors in the range of science and technology, but it is more cost-effective than the products and services provided.

Generally, the price of bread and cake is 0.5-2.5 yuan, milk price 1.5 yuan/cup, vegetarian food price 0.6- 1.5 yuan/serving, meat food price 1.5-3 yuan/serving, and various drinks price 1.5-3 yuan. 5 yuan set meal and 7 yuan set meal are also available. 5 yuan set meal includes one meat, two vegetables and one drink, and 7 yuan set meal includes two meat, two vegetables and one drink.

Promotion strategy

Pre-publicity: large-scale, high-intensity, large investment. Mainly through the distribution of leaflets, leaflets should mainly highlight the characteristics of this restaurant and preferential activities during the opening period. You can get a 5 yuan coupon if you spend 10 yuan in our store three days before opening.

Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, and remind customers of their consumption awareness irregularly through activities. Can sponsor student club activities.

(3) service characteristics

Without good service, no restaurant can survive for a long time. Behind the service is the attitude of employees. Only when employees are satisfied can customers be satisfied. Therefore, employees need to be trained and motivated, and they should be trained before taking up their posts. At the same time, stores should formulate detailed implementation, supervision and assessment standards. With satisfied staff, we can provide customers with quality service and dishes. And our service feature is to reflect the specialty from the nuances, put ourselves in the customer's position, and understand and provide what customers really need in time. Our featured service is online ordering (one-time ordering is only delivered when the cost exceeds 10 yuan). Nowadays, many students rely more and more on the internet, especially on weekends, and even prefer to stay in the dormitory rather than go out. However, the problem of eating cannot be solved. Now, just log on to the home page of this restaurant, click "order online", you can choose the meals and quantity you need, and then fill in the dormitory number, which can be easily completed, and you can pay after the meal is delivered. In addition, you can also order food by phone. We have two delivery people specially.

4. Store design

Appropriate use of lighting, carpets, partitions and other elements, as far as possible, on the one hand, effective use of space, on the other hand, it seems patchy, not open and plain. Some private dining tables can be properly designed, but long-term customers can fully enjoy their self-satisfaction. Partition layout, so that each sub-group of consumers have their own favorite corners and tables.

Wall decoration and curtains: adjust in time according to the season, and the materials, patterns and colors of various fabrics are as harmonious as possible, showing the style of the restaurant and being close to the sensory enjoyment of consumers.

Dining table: The design and placement of the dining table should be harmonious in general, with individual differences to avoid giving consumers the feeling of food stalls.

Handicraft placement: the choice of handicrafts should be close to the atmosphere of the restaurant and the preferences of consumers, which will set off the taste of the restaurant.

Tableware: clean and tidy, reflecting the characteristics or image of the restaurant (such as LOGO).

Background music: mainly romantic and soft light music, with moderate loudness, in line with seasonal changes and the style of this restaurant.

Desserts and snacks have always been the favorite of female friends. If you can open a cake shop in a female gathering area and also operate birthday cakes, it should be a good choice. As long as we make our own characteristics, we will be loved by our friends.

I. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "xx Afternoon Tea". It is a sole proprietorship enterprise. Mainly for people to supply cakes, bread, ice cream and drinks and other desserts.

2. Our store will open in Community Trade Street. At the beginning, it was a mid-range cake shop, and in the future, it will gradually develop into cake chain stores such as Anderson and Chaoyangfang.

Our store needs 95,000 venture capital.

Second, the business objectives

1. Because it is located in the business street, its customers are relatively rich, but there are also many competitors. The exception is that our store has just opened. If we want to open the market, we must work hard on service quality and product quality, further expand the business scope and meet the different needs of consumers. The short-term goal is to gain a foothold in the commercial street and recover the funds in 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and necessary market share, and to break through a world among many cake brands and become a well-known brand in the cake market.

Third, the market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the business street, accounting for about 50%; Students, store employees and community residents around the school account for about 50%. The number of tourists is sufficient and the consumption level is low.

2. Competitors: The survey results show that there are many domestic brand cake shops, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Angel. So there is a lot of competition.

Fourth, business plan.

1. Go to several cake shops around to "inquire about information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the shop, you should sneak over and discuss with the master in the shop. Or recruiting pastry chefs, it is very important to open a cake shop chef, and we should study it carefully.

It is understood that a set of consumption rate has been found: "Customers will never have the cheapest price. You can drop a few dollars today, and tomorrow there may be competitors grabbing orders with you at a lower price. " From this, I realized the necessary competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the best cakes with the best materials can we attract customers and retain them. "

4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop and taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. Many shopkeepers have some innovative measures in the variety of business: for example, in hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are very popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 50% off. On the one hand, it can give consumers a sense of respect, on the other hand, it is convenient for waiters to address consumers. Paradoxically, if the consumer is with someone else, the waiter can address him (her) as Mr. or Miss * in public, and they will feel very respected.

9. Put some publicity materials and magazines on the table. Information is knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

10, no matter from the store decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. The cake shop must strictly implement the national food hygiene law, which is its foothold.

1 1. The food industry has abnormal job skills requirements: employees must hold a "health certificate".

Verb (abbreviation of verb) financial estimation

Start-up assets: about 95,000 yuan.

Equipment input: 1, and the rent is 5000 yuan. 2. The facade decoration is about 2,000 yuan (including storefront decoration and light boxes); 3. About 65,438 yuan +0.500 yuan is put into shelves and watches are sold; 4. Employees (2 employees) need 500 yuan 5 for the same clothes. The maximum investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). First purchase: raw materials such as flour and cream, about 6000 yuan.

Monthly sales (even number): 2 1000 yuan. According to experts' assessment, the monthly sales of such a small cake shop can reach 2 1 1,000 yuan after the operation is on the right track.

Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community business streets, and areas close to children (such as kindergartens or playgrounds), about 5,000 yuan.

Commodity cost: about 30%, about 5000 yuan. Employee's salary: 10 square meter shop, need 1 cake master, 1 waiter, salary is 2000 yuan. [Organizer]

Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated in 5 years, monthly profit 1.333 yuan: about 6967 yuan. According to this estimate, the investment can be recovered in about one year.

An analysis of the risks and constraints of intransitive verbs

Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers.

Model business plan for senior graduation 3. Open the media delivery plan

Remarks on media delivery form and time

Road sign advertising local consumption visual golden point long-term

Leaflets will be distributed for two months.

One month before the flagship store

Second, the trial arrangement

1, starting time: x month x day.

2. The purpose of trial operation: to strengthen the working level of store employees, the connection between posts and the coordination among employees, to be fully familiar with products, services and prices, to be proficient in sales skills, and to fully understand the' consumption orientation' of local consumers.

3. Trial mode: Use interpersonal relationships to distribute trial leaflets.

Three. Arrangement of ribbon-cutting activities on the open day of college students' entrepreneurship plan

Event theme: opening of xx

Location: Square outside the store, near the store gate.

Opening time: X month X day (tentative)

Preparatory work:

1. Confirm the list of local guests and media personnel one week in advance and send invitations.

2. Prepare lottery boxes, lottery gifts, fireworks, colored balls, trays, scissors, brooches, sign-in books, pens, stereos and microphones.

3. Set up the podium, sign in, red carpet (at the door of the store), and order flower baskets.

4. Hang the red banner of the opening ceremony of Shiyan Store at the entrance of the store.

5. Contact to confirm the opening of Lion Dance-II.

6. Book a lunch banquet at the nearest restaurant.