Are the Internet and New Media Liberal Arts or Science?

Network and new media are liberal arts majors. According to the enrollment plan of 20021provinces, most colleges and universities put the major of network and new media in liberal arts (history) for enrollment, so this major belongs to liberal arts.

Network and new media are undergraduate majors in colleges and universities, belonging to literature majors. The basic study period is four years, and the bachelor of arts degree is awarded. This major requires students not only to engage in in in-depth, comprehensive and interdisciplinary information communication work in the information communication era, but also to have the ability of news communication technology, design, production, network technology and other communication technology work.

The major of Network and New Media aims to cultivate wide-caliber and compound information communication talents to meet the urgent needs of traditional media organizations, government agencies, institutions, companies and other organizations. In students' employment positions, they can engage in online news propaganda and media communication optimization in party and government organs, military units, colleges and enterprises at all levels, and engage in media content production and media management in information management propaganda departments and cultural communication companies such as national key news websites, newspapers at all levels, radio stations, television stations and media groups.

The specialty of network and new media is established to meet the needs of society. It is a combination of literature and science, art and technology, and network technology and digital media. This major aims to cultivate broad-caliber and compound information communication talents to meet the urgent needs of traditional media organizations, government agencies, institutions, companies and other organizations. Education and teaching should adhere to the guidance of Marxism, train students in a firm and correct political direction, take the development needs of national political, economic and cultural construction as the basic principle, take the positioning and characteristics of China's higher education as the reference system, and take industry standards and social needs as the guidance to cultivate applied, compound and innovative talents with all-media news communication knowledge and ability, as well as international news communication talents with global vision and cross-cultural communication ability.

Cultivation specification

Academic system and degree

Basic study period: generally four years, colleges and universities can implement flexible academic system according to the actual situation, allowing students to complete their studies within 3-6 years.

Degree awarding: Students who have completed the required credits and met the requirements of the training plan will be awarded the Bachelor of Arts degree.

quality requirements

Firmly support the leadership of the China * * * production party, adhere to the correct political stance and direction, adhere to the party spirit principle of journalism, adhere to the Marxist view of journalism, adhere to the correct direction of public opinion, safeguard national interests, and abide by the law. Always adhere to the basic principles of news authenticity, and the sense of social responsibility and professional ideal of serving the country, the people and Socialism with Chinese characteristics. Have a clear understanding of the role of journalists, have a positive, optimistic, competitive and cooperative personality, master the basic knowledge and ability of news dissemination, and have the basic quality of starting a business.

Knowledge demand

Master the relevant theoretical knowledge and basic business skills of journalism and communication, and have a relatively broad and solid basic knowledge of humanities and social sciences. Understand the principles, policies and relevant laws and regulations of the party and the state in news propaganda. Grasp the development status and trend of the industry, and understand the development trend of foreign industries and occupations. Understand and master the basic knowledge of computer and modern new media technology and related applications.

Ability requirement

Proficient in 1 foreign languages, with a high level of practical application in foreign language listening, speaking, reading, writing and translation. Master the scientific dialectical thinking method and have the basic ability of investigation and research in humanities and social sciences. Master the relevant principles and knowledge of media management, and have certain knowledge and ability in marketing, media investigation, media planning and operation. Understand and master the basic knowledge and skills of innovation and entrepreneurship, and have innovative thinking and certain entrepreneurial quality and ability.

Academic system and degree

Basic study period: generally four years, colleges and universities can implement flexible academic system according to the actual situation, allowing students to complete their studies within 3-6 years.

Degree awarding: Students who have completed the required credits and met the requirements of the training plan will be awarded the Bachelor of Arts degree.

Overall framework

According to the characteristics of network and new media specialty, the curriculum system should include theoretical courses, practical teaching links and graduation thesis (works). Theoretical courses mainly include general courses, public basic courses, professional basic courses and professional courses. Generally speaking, these four courses should fully reflect the training objectives and requirements of the network and new media specialty, fully reflect the latest experience of news communication practice in Socialism with Chinese characteristics, and fully reflect the latest research progress of this discipline. The overall framework design of the course should strengthen professional practice ability, expand the coverage of general courses, increase new media knowledge and technology-related courses and cover innovation and entrepreneurship education.

The total credits of the course are generally140-160 credits. Colleges and universities can choose some knowledge units that reflect the frontier of the subject and the characteristics of the school as elective subjects. Conditional schools can formulate and implement domestic (foreign) student exchange plans, joint training in various forms and levels, bilingual teaching, etc.

Colleges and universities should develop and strengthen the training bases inside and outside the school, and create a platform for students to improve their practical ability. Colleges and universities can set up reasonable innovation and entrepreneurship credits and the accumulation and conversion system of innovation and entrepreneurship credits in practice teaching according to the actual situation of running a school.

According to their own characteristics and teachers' situation, colleges and universities should include web page design and production, digital multimedia works creation, nonlinear editing, comprehensive news works creation, new media data analysis and application, new media product design and project management, etc.

thesis

Students are required to select topics according to the theoretical knowledge gained during their professional study in school and their own professional practice. The topic selection requires paying attention to the important issues of theoretical research, the practical problems existing in practical development or the frontier trends of practical development at home and abroad. The topic selection angle should not be too large, and it is feasible in research methods. The topic of the paper should be related to the field of network and new media. The content of the paper is mainly divided into three parts: introduction (including literature review), text and conclusion, which can reflect students' mastery of the theoretical knowledge of their major and their research ability to analyze problems with relevant theories.

Daily reflection

Students majoring in network and new media can also graduate by creating works or writing investigation reports according to their own characteristics. The topic selection of works creation should be closely combined with the theoretical knowledge of this major, with a positive theme, in line with the policies of the party and the state and the requirements of dissemination in public media, and with certain innovation. The topic selection of the survey report should be closely related to social reality and professional fields, and students should be encouraged to pay attention to social hotspots, difficulties and focus issues with important influence and certain typicality and universality, which has certain reference and guiding significance for practice.

The creation of works should adopt the mainstream forms of works created by various professions, and the length and format of works should be unified, with the creation report attached. The content of creative report should include: creative planning and background, creative process record, creative elaboration, creative summary and analysis. The contents of the investigation report should include: investigation background, method description, investigation results and analysis, and investigation conclusion.

Demand of professionals

Network and new media is a new discipline, and the talents it trains will adapt to its media content production, media management, new media design and production.

Specifically, the setting of network and new media specialty is to serve the modern media industry and provide high-quality talent guarantee and intellectual support for the development and progress of new media industry. Cultivate senior professionals who have new media awareness, are familiar with modern information communication technology, master basic theories and skills related to it, and can engage in communication technology work such as journalists, editors, directors, planners, photographers, producers, network and new media technology development in various traditional media institutions, party and government organs or enterprises and institutions. This is the common requirement of the times and society. Moreover, the network and new media specialty itself is established to make up for the huge market gap of new media professionals.

Compared with the training of traditional media talents, the new media talents who are compatible with technology and art, understand both the planning and creativity of online media and the production and operation of new media are the advantages and specialties of graduates majoring in network and new media.

As a new industry, the new media industry is in the vacancy period of professional talents, and a large number of professional innovative talents are urgently needed to promote the rapid development of the new media industry. This talent demand is not only reflected in all positions in the new media industry, but also in the development gap in different regions and cities. According to the survey data, in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as in eastern China, the demand for new media talents is higher than other second-and third-tier cities and western regions. With the rise and widespread use of WeChat, as of 20 18, there is a great demand for talents for new media operations, especially WeChat backstage operations. Relevant data show that the recruitment information of new media posts shows that the top three new media talents most needed by society are background R&D, text editor and product manager respectively. Among the above-mentioned new media talents with the greatest demand, the backstage R&D job recruitment is basically oriented to computer and communication majors, while the other two types of talents have a wide range of professional sources.

Employment direction

Graduates of this major can consider engaging in web design, news media editing, micro-film shooting, stage lighting design and other aspects, mainly serving new media industries such as radio and television networks and communication networks. In addition, students can also use artificial intelligence technology and AR/VR technology to design related games or application software according to the derivative technology of new media. There is an increasing demand for a large number of management talents and professional and technical talents. At the same time, students majoring in network and new media can meet the talent needs of most positions in the new media industry. Therefore, the network and new media major provides professionals and technical support for the new media industry, and the new media industry has also become one of the important employment directions for students majoring in network and new media.

Network and new media majors have good employment prospects. Graduates have great social needs and a wide range of employment. You can engage in information collection, writing and editing in various portals, media business websites, websites of party and government departments, websites of enterprises and institutions, and you can also engage in website planning, network promotion, website construction and management related to new media. You can also be a reporter and editor in radio and TV stations, and you can also plan, direct and produce various programs. Can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in manuscript writing, video program planning, director, production, integrated marketing and media public relations in government departments, enterprises and institutions.

Postgraduate entrance examination direction

The postgraduate entrance examination directions of network and new media major mainly include advertising, radio and television, media management, news business, new media and network communication, and international news communication.