Freshman, majoring in marketing. . . Senior sister dispels doubts. .

First, I suggest you list classic works about marketing at home and abroad, such as Marketing Management by philip kotler, the godfather of marketing, to lay a solid foundation for your knowledge framework system and classic cases. I suggest you browse more MKT cases such as Harvard Business School.

Second, marketing pays great attention to the accumulation of daily life, such as whether you observe the influence of shelf stacking on consumer behavior when you visit the supermarket; There are successful and failed marketing examples every day, such as the Gillette European Cup sports marketing under Procter & Gamble, the combination of the speed and pleasure of sports and the comfort of men's shaving, and so on. In a word, good marketing inspiration always comes from your love and inspiration for life, that is, your perception of life. Because marketing is sensitive to rapid changes, you must pay attention to life, such as the impact of the era of big data on marketing.

Third, we should take part in more community activities and competitions and actively participate in internships during our college years. MKT department of FMCG industry, interns of well-known advertising companies and internships of market research companies will all be of great help to you.

If you have the opportunity to do the above three things during your college years, I believe it will not only help you improve your communication skills, but also help you find a job after graduation ~

I don't know which university you go to. If you are not a well-known university in China, remember to participate in valuable social practice activities and influential competitions (organized by Procter & Gamble, L 'Oreal, Mars, etc. ) and at least one good internship to increase their competitiveness. Otherwise, marketing is a virtual major, and you can't learn knowledge from college textbooks. Good marketing work does not emphasize professionalism, but your comprehensive strength. I suggest you pay attention to the campus recruitment requirements of management trainees in P&G and Mars Wrigley Marketing Department.

Come on!