What can a product manager do when he changes careers?

Question 1: What is the development prospect of product managers? In fact, in a word, the future lies in what you think and do. Some people have been product managers all their lives, some have changed careers halfway, some have been promoted to marketing manager or marketing director, and even become sales leaders. Therefore, different product managers have different endings, which depends entirely on personal career planning and value orientation. Generally speaking, pharmaceutical product manager is a position with strong demand, and pharmaceutical companies will have a growing demand for product manager skills. Business trips are inevitable, so the top management may travel less, but that doesn't mean they won't travel. Any high-level position in pharmaceutical marketing, business trip is inevitable. If you are a family-oriented person, you may need to change careers after you have a wife and children. Product managers need more medical professional knowledge, and marketing knowledge is also necessary and necessary, so they can make a decision after considering their own personality and other factors.

However, on the whole, product manager is a better career.

Responsibilities: Mainly responsible for the clinical promotion of a national second-class new drug listed in 2008. Requirements: Bachelor degree or above; Major: medicine, pharmacology, pharmacy. Relevant working experience is preferred. Work place: Hangzhou.

Recruitment enterprise: Yuan Lijian Pharmaceutical. Brief introduction: Yuanlijian Pharmaceutical Co., Ltd. is a pharmaceutical enterprise specializing in the research, development, production and sales of traditional Chinese medicine, Tibetan medicine and other natural medicines. The enterprise has a professional drug research and development institution-Hangzhou Traditional Chinese Medicine Modernization Research Center, which was jointly established with the School of Pharmacy of China People's Second Military Medical University and the Productivity Promotion Center of Hangzhou Science and Technology Bureau. The scientific research team of the center is developing more than 30 kinds of new drugs, such as class I new drug 1, class II new drug 2, class IV new drug (national secret prescription) 2 and class V new drug 10.

Question 2: How to change from Ui design to product manager? First of all, you have to understand what's wrong with switching from UI to product manager:

1, UI designers will pay more attention to details and user experience, but it will lead to short-sightedness, making it difficult to consider problems from a macro perspective and not objective enough.

2. There may be some errors in the design and actual operation. Some people find it difficult, but the operation is simple.

How to do it:

1, changing the understanding of "details". The success of a product depends on the background, market, channel resources, user experience, technical strength and many other aspects. The "details" mentioned in "Details Decide Success or Failure" is no longer the "details" we used to understand, but a word with a wider meaning. If you are still staring at a button on an interface, wondering whether the color saturation can be lower or whether the font size is too small, then you are doomed to make a bad product and offend UI designers. We should pay more attention to functional design, which is the detail we should pay attention to.

2. Leave yourself a "retreat"

Perfect design is what every designer pursues, but it is not necessarily suitable for products. Because when we are engaged in UI design, we are faced with some interfaces or interactions, which have been decided. Within our jurisdiction, we all hope to do our best. But doing product work is not the case. When we are developing a new product or function, there are many uncertainties, and we need to decide to what extent it is appropriate. The so-called small steps and quick iterations also mean this. Don't think too perfectly as before. Before it is verified by the market and users, we can't confirm whether the input of resources will produce value.

3. Find the right goal and do it.

When making a product, we need another task first, and then we need to achieve the goal of this task first, and then finish it. Be logical and have your own ideas. Don't upset your original plan just because the boss gave you an idea. Of course, when the BOSS is really difficult, let him have a gun in his heart silently.

4. Make a task plan for yourself

Set tasks for yourself according to logic, and constantly overcome problems at each stage.

5. Communication is more important.

Communication is the advantage of designers. Every UI designer should have strong communication skills, so don't worry about it.

This process avoids some detours, and even problems can be solved in time.

Question 3: Analysis: How to change careers as a product manager? Recently, the profession of product manager has attracted much attention. Many friends want to change careers as product managers and want to know how to change careers as product managers. I accidentally read the article "How to get started if I want to be a product manager" written by Su Jie, and I felt a lot inside. Today, I share my understanding of this proposition from several aspects, hoping to help students who want to change careers. First of all, I suggest you look at the job requirements for recruiting product managers in enterprises. Example 1: Senior product manager of mobile phone Sina. Example 2: Sina mobile phone client product manager believes that everyone knows something about the product manager's work by analyzing the job responsibilities and job requirements described above, but I want to see that many friends here are still in a fog. This is exactly why I want to write this article. Next, let's talk about what specific abilities you need to be a wireless product manager. 2. My personal understanding of the recruitment of enterprise product managers. (In no particular order) Job-seeker's experience: Job-seeker's knowledge structure is clear, creative, excellent in document writing and PPT presentation skills, keen in business sense, enthusiastic in user behavior analysts, rigorous in data analysis enthusiasts, consistent in product design professional interaction design, consistent in user experience awareness, sloppy in perfectionism in doing one thing, willing to do one thing, excellent in expression, communication and persuasion, professional in product operation, artistic cell and computer technology. This is the most important factor in job hunting. Generally speaking, people recruited by social organizations must be in the same industry, preferably employees of well-known companies in the same industry, preferably employees in the same position. That is to say, you want to apply for the product manager of mobile phone client. There is a hard condition that practitioners in the wireless Internet industry, preferably product managers/specialists, have worked in the operation and technical positions of wireless Internet companies, so the chances of success are much greater. If you have no industry experience, it depends on your opportunities, but opportunities only favor those who are prepared. Knowledge structure of job seekers. If you haven't worked as a mobile phone client product manager, you have industry experience and professional knowledge in the wireless industry. For example, now that you are an operation manager and a technical manager, your success rate of transformation is very high, but you must have the following knowledge: be familiar with the interface design of different mobile phone platforms, detailed parameters of mobile phone terminals, operating modes and limitations of different mobile phone platforms, have mature and professional product design concepts and prove them to others, be familiar with Axure prototype design tools, be familiar with interactive design methods, and be familiar with PPT presentation tools, Word document tools and Excel report tools. These are the most basic requirements. The most reliable thing is to choose the industry you are good at (life service, e-commerce, Weibo, community, tourism, games) and design a product from beginning to end, such as writing MRD, PRD, Visio flow chart, Axure product prototype and simple ideas of interactive design, as well as future product development route and competitor analysis. In this way, the success rate is higher. Clear thinking, strong creativity and execution. The three seemingly contradictory requirements here are the basic requirements of this position. Clear thinking is because the product manager is responsible for the success or failure of a product. From business plan, market prospect, user survey, requirement definition, product review, function definition, UI, UED, DEV, operation team, to product optimization, the control of the whole product life cycle requires the tracking, coordination and full participation of product managers. Creativity is by no means a fantasy, but a way to exert imagination within the controllable range of various X-factor risks. Strong execution, using a slogan of Nike to explain "just do it". Document writing and PPT presentation skills. The product manager probably doesn't do UI, front-end development, back-end development and operation, so what does the product manager do? Don't just write MRD, PRD and PPT! Wrong, of course not! The product manager's document writing ability and PPT presentation ability must be excellent. This sentence seems ordinary, but it is absolutely true in practical work. It is very likely that you will encounter this problem in the interview. Never underestimate this problem. The company has very high requirements for the document ability of the product manager, which is one of the most demanding positions in the company. First of all, the MRD and PRD written by the product manager directly determine the strategic direction, functional definition and product details of the product, the amount of human resources invested by the company and the competitiveness of the company's products in the industry. Of course ... >>

Question 4: How to change careers as a product manager at the age of 30 People often say that "you have to stand up at the age of 30", but it is really not easy to do this. In the workplace, many people have been working for five or six years, and they will be 30 years old soon, but their work has not made great progress, and they increasingly feel that this industry is not suitable for them. They want to change careers, but is it too late to change careers at the age of 30? When I changed careers at the age of 30, I didn't have much time to start again, and I lacked experience in new industries. I couldn't find a way to enter, but it was difficult to get greater development in my current position. So I was afraid of wolves and tigers and wasted a lot of time, but I still couldn't make a decision. Here I want to give you some advice on changing careers. First of all, before you change careers, you should find out why you want to change careers. Generally speaking, people who can make up their minds to change careers have a deep hatred for this industry, otherwise it is not worth spending so much effort to find another way out. But because of this, it is easy to impulsively choose another "beautiful-looking" career, but not necessarily after skipping. Changing careers at the age of 30: Find your own motivation When you set the goal of changing careers, you may fall into another kind of anxiety-how to turn around. Many people think that "interlacing is like a mountain", and another industry has never done it and lacks experience, so it takes a long time to enter. They often ignore that there are some iron cable bridges between mountains, which can make them transfer to new industries better and faster. For a new job, many people feel that they are incompetent. But few people know that ability is divided into three parts: talent, skill and knowledge. For people who change careers, what they lack most is not knowledge, but skills. In terms of professional knowledge. In this era of "foreign affairs don't ask Google, internal affairs don't ask Baidu", the knowledge barrier has been broken. A lot of knowledge and methods that were not made public in the past have become data that can be downloaded with a mouse click. There are also various training courses and certification exams. So if you are diligent enough, you can make up your knowledge in an average of 3-6 months. In the skills and talents section, if you can find and use your transferable abilities, you will get twice the result with half the effort. Changing careers at the age of 30: connections are very important. If you want to enter a new industry quickly, connections are absolutely indispensable. A 30-year-old working person has many years of working experience and has certain advantages. There are also many ways to connect people, such as attending training, entering upstream and downstream circles, introducing friends, soaking in professional forums, attending salons and entering industry associations. I believe you can always find a way that suits you. Networking is a shortcut to enter a new industry. When you speak out your dreams to the world, others may lend you a helping hand. Unfortunately, many people don't even have the courage to take the first step, so they give themselves a pass. Change careers at the age of 30: change careers without changing careers. If neither of the above two suggestions can help you directly enter a new career, it may indicate that your ability is far from the requirements of the target career. Maybe we can take the third "curve to save the country" road. At least the following paths can be implemented: 1. First change careers and then change jobs: first transfer to another company in the internet industry for administration, and then transfer to the marketing department within the company; 2. Job-hopping first and then career-hopping: first, I will be an assistant to the marketing director in our company (the work content is similar to that of administration), then I will be a marketing specialist, and finally I will be a marketing specialist in the Internet industry. 3. Part-time job first, then major: enter a start-up enterprise as an administrative and marketing specialist, and then transfer to a larger company to specialize in the market. All roads lead to Rome, the best route is not the shortest, but the least resistance, and you are most likely to start action. Finally, at the age of 30, it takes courage and methods to change careers. If you are also a person who is troubled and stuck by age, maybe at this time, calm down and make a clear career plan for yourself and get rid of the entanglement of the age of "30 years old", and you will find that there are various possibilities between mountains.

Question 5: What should I do if I want to be a product manager for one year? Zhihu suggested that it is best to know more about the functions and ability requirements of product positions. In addition, you should know more about why you want to change this position, what are your strengths and weaknesses, what are your interests, what risks you will have if you change this position, and what your long-term plan is in the long run.

Question 6: Why is it so difficult for product managers to change careers? If you have relevant experience before, you can easily adapt to this job. If you are a brand-new person and have little or no contact with this industry, I suggest you study it. If you change careers, the product manager industry is still quite good, provided that you are qualified. Otherwise, it will be useless. Thank you for your adoption!

Question 7: I just graduated and have been working as an Internet product manager. Now I want to change careers. Have you ever learned some basic tools, such as axure, brain map tool XMIND or mindmanager, flow chart tool VISIO, familiar with demand analysis, market research, data analysis and so on?

As you just graduated, I suggest you find an internship position in product first, and grow by participating in the product process.

Question 8: I want to be a product manager, can I? It depends on your personal situation. An excellent product manager must have the following skills: global view, requirement analysis, requirement document writing, product planning, execution and driving force, communication and coordination ability, keen observation, user behavior analysis, dimensions and standards for measuring user experience, and basic knowledge of visual design.

The product manager is the position responsible for product management in the enterprise. The product manager is responsible for investigating and determining what products to develop and what technologies and business models to choose according to the needs of users. Excellent product managers can also take private jobs in their spare time and earn a lot of money. The channel for receiving work is the crowdsourcing platform of science and technology. Such as: domestic: 27773 foreign: upwork. The product manager should promote the development organization of the corresponding product, coordinate R&D, marketing and operation according to the product life cycle, determine and organize the implementation of the corresponding product strategy and a series of other related product management activities.

Question 9: Why did the product manager switch to be a programmer? It is rare to hear such a statement. Generally speaking, operation turns to product manager, and product manager turns to CEO.

Question 10: Why did the product manager switch to be a programmer? This is mainly a personal interest.

Knowledge accumulation and work experience are another matter.