In p>2, real estate brokers in Beijing were mixed. At that stage, many real estate brokers were generally real estate information consulting companies, investment consulting companies, etc., but they were all engaged in intermediary business, generally in two ways: intermediary leasing (that is, collecting commissions after buying houses on behalf of customers) and selling information. At that time, the advertising channels were generally newspapers and the Internet. The reason why the intermediary industry has a poor reputation in Beijing is that many people even think that the intermediary is cheating! It was all created during that period. They generally adopt the way of division of labor between business and secretarial work. The salesman is only responsible for showing the renter the house, and the secretary is full-time answering the phone. At that time, the average market price of residential rental in Beijing was about 1,5 per month for one bedroom, 1,8-2, per month for two bedrooms and 2,2-2,5 for three bedrooms. But when it comes to advertising, it is 7 for one bedroom, 1, for two bedrooms and 1,5 for three bedrooms. You can imagine how many calls there will be every day. Secretarial training was very strict at that time, because she was not familiar with Beijing at all and didn't know where there was any community. The principle is that you don't know anywhere, but you have to say everything. After the renter calls, he will definitely ask you if you rented the XXX house in XXX community. The secretary must answer like this, the house is still there, and we are an intermediary company. We have two ways, one is to provide you with the rental information of the owner. The charge for leasing information is 3 for one bedroom, 5 for two bedrooms and 7 for three bedrooms. I'm sure you'll be satisfied with it. Another way is that we show you the house for free, and charge you one month's rent as our agency fee after the transaction. If the customer chooses the first method, it is to invite the renter to the company to pay the money. What's more, several renters compete for a set of rental housing. After paying the money, the secretary will give the phone number of the "owner" to the renter. Every day, I will call the renter several times to contact the owner to see the house, but anyone can think of where there is such a cheap house, so I will usually find someone to be a child care worker. The general child care is a salesman. The renter called the "owner" and made excuses. Finally, I told the renter that my house had been rented out. . . Rent seekers can only call the company to find housing, and after a few times, they will understand everything. If the renter finds the company and asks for a refund, he usually takes force to solve it. If you ask for rent, you choose the second way, which is now called intermediary service. Then the answer will be like this: the renter asked, is there still that house in xxx community? The secretary replied: the house is still there. Where can the renter give up this bargain? I will definitely say that there is no problem with your agency fee. Can I see the house now? The secretary will persuade customers to take over the market price with various arguments. The common arguments are: 1. Oh, the house you advertised is in a tube-shaped building, not a real one-bedroom. 2. The price of this house is really low, but I suggest that you don't rent it, because people have died in this house, and I suggest you find another house. . . Wait, wait, wait. Rent seekers will definitely ask, how much are other houses because they are eager to rent? The secretary's answer is, of course, the market price: one bedroom is about 1,5 per month, two bedrooms are about 1,8-2, per month, and three bedrooms are about 2,2-2,5 ... < P > Second, the "housing bank" came into being in 22, and many homeowners at that time would think it was a good thing when they heard this word. Business people will look for some houses with suitable prices to "act as agents" on the daily listings. This agency is called house pressing, and house pressing is also divided into two ways: nominal pressure and secret pressure. Let's explain the pressure first. As the name implies, open pressure means telling the owner clearly that I want to represent your house, which will involve a rent-free period, because it takes time for an intermediary company to help the owner rent a house. This is reasonable. Generally, I will call the landlord and say that I am an intermediary company, and there is a customer who wants to see the house. The customer here will be pretended by an employee of the intermediary company. After seeing the landlord, I will see the owner's situation. If the price is right and the landlord can agree to represent this way, then I will talk to the landlord about the rent-free period after the lowest price, and promise the landlord that if we can't rent it out, we will pay you rent and sign a contract with the landlord. However, the intermediary company pays the landlord monthly, but the real tenant pays more than quarterly. In this way, the difference in the middle will come out when the rent is paid for the first time. If the owner doesn't agree to this way of agency, and the price is all right, then the business person pretending to be a renter will play a role. He will resolutely decide on this house and tell the owner that he will be on a business trip recently and will be back in about a week. However, in order to show sincerity, he will give the owner a 3-5 yuan house deposit first, but he is required to give himself the key to the house at the same time. In fact, the excuse of business trip is the important rent-free period, and the key is to be ready to bring real renters to see the house at any time. It is the dark room. But it must be based on the fact that the owner lives far away. In fact, it is clear that the intermediary company wants to sublet this house and profit from it. In the residential market, houses with reasonable prices and well-equipped houses are easy to rent. Generally, a good house is enough to be rented in one week. So there is basically no risk for them to do so. However, as we all know, as long as it is a matter of making money in China, many people will soon imitate the operation. By the second half of 22, the housing bank has gradually become a vicious competition, and everyone is pressing for housing. Where can there be a well-equipped and reasonably priced house for rent? If it had, it would have been pressed by the intermediary company to its own company. So later, as long as it is a house, it will be pressed. You may have to ask. Is the intermediary company not afraid of losing money? The answer is afraid, of course. So at that stage, there were many vicious incidents. Generally, there are two ways for business people to solve the problem if the house is not rented out during the rent-free period. The first is to lock the key directly in the house, and tell the owner when the house is mainly paid that the salesman has resigned, and the company will take care of these things. If the owner is endless, it will be solved by force. Another way is to take the initiative and call the landlord directly to ask him out to talk when the rent-free period is running out. Generally, an experienced salesman will tell the landlord directly that my eldest brother (or elder sister) has been fired from the company because of your house, and the company refuses to pay for the rent, so I can't come to you. I have just come to Beijing to work, and I have no money to compensate you. You can beat me up if you don't get Japanese. If the owner doesn't agree, he will turn his face directly. . . What if you barely rent out the owner's house but don't earn much money? Then we have to start with the tenants. When the house is about to expire, we will find various excuses not to refund the tenant deposit. Anyway, it's impossible not to make money. So the intermediary companies at that time would not lose money. In those days, intermediary companies should not only recruit secretaries and salesmen, but also recruit dispute handlers. In those years, it was very common for tenants to be beaten and homeowners to be beaten, but most people put up with it for fear of making trouble, so they wouldn't be beaten. The typical company is CUHK.
Third, the housing bank disappeared in an instant. In those few years, the bosses of intermediary companies were crazy to earn money. After all, many of them were empty-handed. As we said earlier, the payment method of the intermediary company to the owner is monthly payment, and the way to the customer is at least quarterly payment. Here, the boss of the intermediary company found an opportunity to make money, and many companies disappeared overnight. Take away all the price difference and house payment. If the owner can't receive the money, he must go to the intermediary. When he finds that the intermediary company is gone, he will directly find the tenant in his house. Generally, the tenant is unlucky in this situation. As mentioned above, many people will imitate the things that make money, so many companies later rent their houses to tenants at a high price, but pay the bottom price every year, so as to make huge profits. In fact, a typical example is Jianshi Real Estate, that is, Pan Shiyi's younger brother, Pan Shijian. Many other companies have done the same thing, but I won't give you an example here.
four. Recruitment trap of real estate agency. In those years, some real estate brokerage companies started from recruitment. As far as I know, companies that started from this are still active in the field of real estate brokerage, but they have washed their hands of it and don't rely on recruitment to make money. This may not be understood by everyone. How can you still make money by recruiting? I answer everyone, I can make money, I can do it very well! After 22, it is really a period of rapid development of Beijing real estate. Many real estate companies use the company's name to cheat. Every day, newspapers advertise on the Internet, promising a high salary, and taking the opportunity to collect fees such as clothing fees, training fees, form filling fees, etc., people who earn money go empty. There are really countless job seekers who have been cheated in this "field", and many people have had this experience. And slowly developed to other industries, computer companies, cultural companies and so on.
v. the process of regulating real estate brokers. In 27, the state issued a notice requirement that the leasing agency business should be filed first. Before engaging in the housing leasing agency business, all real estate brokers should file with the Municipal Construction Committee, and the filing work is specifically undertaken by the intermediary association. The filing work shall be completed within 5 working days.
The real estate brokerage agency can sign an entrustment agreement for rent collection and payment with the designated bank with the relevant materials such as "filing certificate", open an account with the bank as agreed in the agreement, and pay the lease agent deposit. In addition, each designated bank shall notify the intermediary association of the balance, amount and capital flow in the supervision account and general settlement account of the contracted real estate brokerage institution before the 5th of each month.
the deposit of 6, yuan will once again raise the threshold for real estate agency. At present, the supervision of funds is implemented. If you want to engage in the real estate agency industry, you have to pay 1 million deposit for buying and selling houses, and 6, deposit for leasing business. Together with 1 million registered capital, you must have 2.6 million yuan of funds. Compared with a few years ago, you can register a company with 1, yuan to start business, the threshold has been greatly improved, and the security of funds has been guaranteed.
after the baptism of the market in recent years, real estate brokers have entered a benign development, and many small real estate brokerage companies have failed to survive and closed down one after another. In this fierce market competition environment, many social problems have arisen. In order to have customers, intermediary companies doing residential houses posted small advertisements all over the street and made high-end real estate companies to buy owners' information, resulting in the flooding of owners' telephones, which made the owners miserable, and the urban management staff even more miserable! It is not uncommon for a high-end intermediary company to fight for customers, smash shops and fight. In fact, they are not there to maintain law and order for free, but to find customers, set up stalls and distribute leaflets, and the security personnel in the community also hate it. There are also many intermediary companies that dig up smuggling orders, that is, the lists of employees of other companies are pulled to their own companies to sign contracts, giving salesmen a high commission. As far as I know, some companies actually get a commission as high as 8%. This behavior is anathema to major companies and is also prohibited by the real estate broker regulations.
VI. Reflection on the development of real estate
Why does every good industry competition develop into vicious competition in the end? Why do you have to compete to such an extent that the market is wonderful?
Let's turn our eyes to foreign real estate agents. Real estate agents are as trusted as doctors and lawyers, and they are also one of the most trusted industries. In China, real estate agents are everywhere, and in those years, people thought they were liars!
In foreign countries, real estate agents must pass a rigorous examination before they can engage. In China, there is nothing but a simple qualification examination for real estate agents, and less than 1% of all real estate agents in Beijing have a broker certificate, and everyone can do it, as long as they can speak.
who can trust a broker of this grade? Distribute leaflets all over the street, put up small advertisements, wait for customers at the door of the community, which is their channel to get customers. Can brokers of this grade bring word of mouth or revile to the development of our real estate brokerage industry? Advise the managers and bosses of major companies not to just make no money, and then destroy the status of real estate agents in the hearts of ordinary people.