3 market expansion plans

#planning# Introduction: Only by conducting a complete market segmentation of the market, accurately positioning different markets, and using different development plans can we better find the entry point into the market. The following is a compiled market expansion plan, welcome to read!

Part 1 Market Expansion Plan

1. Market Analysis

1. Industry Background

The interactive projection system is an integration of technology in today’s world. Advertising and entertainment interactive system; the interactive audio and video system provides an unusual and exciting advertising and entertainment effect system that is suitable for all indoor public places, especially leisure, shopping, entertainment and educational places. In 2013, virtual interaction technology has completed the human-computer interaction part, and has a variety of simulations with the natural or virtual world. The response delay of interactive projection is within 0.05 seconds, which is comparable to similar foreign products and ranks among the top in China. The interactive projection system is an interactive advertising and entertainment system that integrates today's world technology; the interactive audio and video system provides an unusual and exciting advertisement. The effect system that complements entertainment is suitable for all indoor public places, especially leisure, shopping, entertainment and educational places.

2. Current main products in the market

Wall interaction, ground interaction, desktop interaction, holographic projection, interactive digital showcase, interactive multimedia, somatosensory interaction, augmented reality AR, large-scale interaction, etc.

3. Product Features

(1) Choice of application fields such as multimedia display, interactive games, new advertising carriers;

(2) Surprising Realization of dynamic image interaction, amazing advertising attention effect;

(3) Interactivity, fun, entertainment, practicality, multiple effects expression forms;

(4) Entertainment Experience, two-way interaction, fashionable carrier, new favorite of advertisers;

(5) Simple operation, everyone can participate at close range.

4. Market demand

User demand determines the future of the projection market. With the development of high technology, interactive projection has become a new way of entertainment and leisure. It can provide a variety of information, including various pictures and patterns that people need, and express new image forms in its unique way. Among the most familiar products are electronic flip books, interactive table systems, ground interaction, multi-point interaction, etc. Interactive projections like the ground can allow participants to achieve a real interactive effect with the images on the ground, allowing more participation to be integrated into the scene and participate in the game at the same time. In addition, in other application fields, interactive projection is also widely used, including in shopping mall advertising, museum exhibitions, performing arts and entertainment, rehabilitation therapy, interactive education, children's playgrounds, theme parks, educational toys and other fields.

Total child population and book sales from 2004 to 2013 (young children’s market)

Number of disabled people in the country in 2010 (rehabilitation market)

Product market distribution map (estimated Value)

5. Main competitors

Shanghai: Shanghai Aotemax Enterprise Development Co., Ltd.; Shanghai Aofan Multimedia Technology Co., Ltd.; Shanghai Interactive Projection Multimedia Co., Ltd.; Shanghai Ming Chi Intelligent Technology Co., Ltd.; Shanghai Renqu Multimedia Technology Co., Ltd.

Beijing: Aerospace Science and Industry System Simulation Technology Co., Ltd.; Rongyuan Technology; Ancheng (Northern) Technology Co., Ltd.; Beijing Lingnuo Xuandong Technology Co., Ltd.

Shenzhen: Shenzhen Zhongying Technology Co., Ltd.; Shenzhen Lianfeng Technology Co., Ltd.; Shenzhen Pentium Digital Technology Co., Ltd.; Shenzhen Unbounded Digital Technology Co., Ltd.; Baidong Technology; Shenzhen Baolaike Technology Co., Ltd.

Other regions: Nanjing Hanen Digital Internet Culture Co., Ltd.; Hangzhou Xiangzheng Technology Co., Ltd.; Wuhan Keling Software Technology Co., Ltd.; Suzhou Nengxin Digital Technology Co., Ltd.; Hangzhou Laser Star Technology Co., Ltd. Company

2. Product Positioning

Main products of the project and secondary products

Itraining, creative animation, interactive wall projection, interactive Itraining, mobile music, magic Piano throw, large-scale interactive multimedia rehabilitation center mobile music football creative animation, creative boy, interactive wall throw, interactive iplay, magic book, magic throw, large-scale interactive multimedia creative classroom creative animation, piano football, children's photo wall, BB pool creativity All products of Xiaozi Tiandi Interactive, large photo wall, holographic projection, and ground splicing are suitable for interactive wall projection, interactive floor projection, and creative animation.

Online publicity:

(1) Soft article promotion - an invisible marketing sword (2) Hype topics - seize the public's curiosity (3) Online event promotion - - Close the distance between brands and consumers (4) Search engine rankings - the fastest way to increase brand awareness (5) Website advertising replacement and link exchange - use the fame of others to promote publicity (6) Website optimization services - Improve the quality of the website (7) Website traffic analysis - always keep track of changes in website popularity (8) Proactive website promotion - rapid and large-scale publicity (9) Watermark promotion - win with details, all the time Publicity (10) Encyclopedia website promotion - knowledge-based publicity to increase audience favorability (11) Keyword promotion - the fastest way for others to find your products

Offline promotion:

< p>1Public sponsorship: Participate in activities in the name of the company, such as supporting poor mountainous areas by sending software, and other companies sending hardware equipment; the goal is to hype, publicize, and attract media attention.

2 Sponsorship activities: omitted

3 Exhibition brochures: At some large exhibitions, we can find part-time workers to distribute company product brochures; the purpose is to increase intended customers’ awareness of the company’s products Understanding will facilitate future cooperation and development.

4 Telephone promotion: Targeted telephone marketing, targeting customers in a group; the goal is to develop intended customers.

5 Holiday promotions: Develop a discount plan for each holiday; the goal is to allow intended customers to conclude transactions as soon as possible.

6 Exhibitions: Large-scale industry exhibitions; the goal is to expand the company's visibility.

Part 2 Market Expansion Plan

1. Promotion Strategy

The architectural concept of Hengtian·Capital Project is to build high-end real estate in Weinan City and create a boutique community. The main purpose of drafting this promotion strategy is to expand the popularity and praise of the "Hengtian" brand in the local area, face the new environment of the real estate market, and combine the geographical environment of Weinan City (agricultural cities with many towns) and living habits (like close to friends) and carry out a marketing model that adapts to the market.

Urban brand marketing, multi-line marketing in towns and villages

2. Implementation details

1. Marketing purpose: proactively looking for customers

Need help :

1. 6 professional real estate consultants (graduates can be recruited and can become real estate consultants after training)

2. Detailed and fair reward policy (attendance allowance, transaction commission, Setup fee)

3. Diversified gifts with LOGO printed on them (within 10 yuan)

4. Gifts for visiting important companies (about 100 yuan)

5. Considering the cost budget, it is recommended to dispatch a self-made DM for the project.

6. It is recommended that the project purchase a through-car for viewing houses (according to evaluation, the exposure rate of RV viewing projects in Weinan City is higher) < /p>

7. Strengthen institutionalized management and training

8. Detailed customer acquisition process system, from information collection, visits, invitations, ratings, re-invitations, transactions, etc.

< p>　2. Marketing method: Urban customer development plan

Marketing center: 1. Enter the marketing center channel to add developed project displays to enhance customer confidence in subscription

. 2. Use The small room in the passage has been renovated into a welcoming area, which is manned by real estate consultants in shifts. When customers visit, they must personally lead them into the marketing center and introduce the project display content and Hengtian brand to the customers.

3. Strengthen the training of real estate consultants, and the sales supervisor will be solely responsible for the courseware. (One of the contents of the sales supervisor assessment)

4. The regulations for the assessment of real estate consultants have been increased: tracking of other projects and the number of customer acquisition information.

Marketing:

1. Collection of store information in Linwei District (divided according to region)

2. Online marketing (it is recommended to recruit a network supervisor, Produce electronic magazines and deliver them to QQ mailboxes or QQ group promotions)

3. Increase the reputation of Hengtian brand and maintain the planning and execution of weekend warm-up activities (2 events per month, organize activities based on the analysis results of customer information) , you can invite transaction owners)

4. Divide Linwei District into regional sections, strengthen community publicity and information collection

5. Carry out WeChat marketing and implement free music distribution throughout the city in the long term In the early stage of CD-ROM activities, marketing methods such as car wash activities can be added

3. Management system

1. Information management: unified management, organization and layout by dedicated personnel.

2. The customer information on the day will be returned to the real estate consultant, and the number of customer information will be entered into the data sheet on this day and included in the assessment.

3. Real estate consultants should send group text messages to customers at 9:30 a.m. on the second day to enhance customer memory.

4. The real estate consultant should personally call the customer at 10:00 a.m. on the third day to inquire about the customer's intention. Based on the customer's response, he should make a planned second call and invite the customer to the marketing center.

5. All collected information must be classified and archived.

6. Summarize the customer development work situation and adjustment opinions of the week every Sunday afternoon

7. Adjust the assessment ratio of customer development work.

Summary evaluation:

The formulation of this plan will break the existing sales model of real estate consultants and take a step from "selling" to "marketing". Regardless of this project, And the real estate consultants themselves have been greatly improved. 1. Real estate consultants should improve themselves, understand the fierce market, and proactively find ways to increase sales according to the market; 2. The project will expand its popularity in various towns and villages in Linwei District and set up promotion points to achieve online results.

Notes: 1. During the early implementation of this plan, the resistance and rejection of real estate consultants are very important, and careful communication and encouragement are needed. 2. The collection of customer information is a task that runs through the entire project. As time goes by, the effect will gradually expand.

Part 3 Market Expansion Plan

1. Purpose

In order to fully penetrate the retail market and complete the annual target retail tasks, this expansion plan is now formulated.

2. Market expansion strategy and plan

Retail market expansion direction:

Visit the area, collect relevant information about the target real estate, and designate pre-delivery housing communities Sales development.

Personnel arrangement: 1-2 main persons in charge of each community

Phase arrangement: throughout the year

Time schedule:

Expansion area: The marketing department collects property delivery information in each area. The divided areas are roughly as follows: west of Linxi 1st Road and south of Qiyang Road

West of Linxi 1st Road and north of Qiyang Road

East of Linxi 1st Road, south of Qiyang Road

East of Linxi 1st Road, north of Qiyang Road

Operation method:

Based on the real estate handover information we have, we will conduct real-time follow-up on the communities that have been handed over. For the communities that are close to handover, we will prepare relevant materials and personnel arrangements in advance, as well as make relevant contacts with the properties, so that we can be the first to do so on the day of handover. Take the time to bring relevant materials and carry out point-to-point publicity work, and ultimately achieve the effect of increasing orders.

Sales staff work monitoring:

It is required that the daily work report must contain at least 5 pieces of relevant information. For retail business, the name of the building, the name of the developer, and the approximate location of the community must be detailed. The date of handover and a brief description of the level of follow-up to the community.

Ps: The collection of project information needs to be detailed to the company name of the project contractor, the name of Party A's company, the contact information of the person in charge of Party A, the completion date of the project, and approximately when the project will be adopted. What kind of material, etc.

Company item support:

Several copies of company brochures;

Several display samples;

Several business cards;

Work report:

Sales staff who make fixed points at their properties every day must submit the work report of the day before 5 pm every day (the specific form will be provided by the company); it is submitted every Monday The weekly work plan should include weekly pre-delivery volume, visiting areas, designated areas, planned order volume, etc.

Total target effect:

Through targeted promotion of target properties that have been handed over, we hope to continuously increase the order volume and expand the market share of the company's products.