Which platform is better for cross-border e-commerce

Cross-border electronic commerce's better platforms are:

1, AliExpress: AliExpress is Alibaba's only online trading platform facing the global market. It is suitable for some small and medium-sized enterprises to wholesale and retail, expand profit space, and make every effort to build a foreign trade online trading platform integrating order, payment and logistics. The background operation of AliExpress in Chinese and English is simple and neat, which is very suitable for beginners. In addition, Alibaba has always had a very good tradition of community and customer training. Through community and Ali training, cross-border newcomers can get started quickly through AliExpress. However, at present, AliExpress has gradually abolished individual sellers, and brand enterprises need to have a business license to settle in, and each category needs to pay a certain deposit, which makes it difficult for individual sellers to operate.

2. Amazon: As the originator of global e-commerce, Amazon has great influence on the whole world. When foreign traders in China choose a cross-border B2C platform, they first know Amazon. At that time, there was no emerging platform like AliExpress. Amazon has higher requirements for sellers, such as product quality and brand, and the procedures are more complicated than AliExpress and other platforms. After the newcomer registers Amazon account, the bank account number of the late payment needs to be the United States, Britain and other countries. For mature Amazon sellers, it is best to register an American company or find an American agency first, and then apply for a federal tax number. Amazon still has some difficulties in operation, mainly because it has high requirements for sellers, but at the same time, sales will be good.

3. Yi Bei: Yi Bei online trading platform has10.20 billion active users worldwide, and more than 400 million products have been released by individuals or businesses, among which brand-new "one-price" products are the main ones. EBay provides personalized shopping experience, and realizes seamless link between consumers and global goods through mobile applications. PayPal has more than 65438+32 million active users worldwide, serving 193 countries and regions and supporting payment transactions in 26 currencies. For the choice of Yi Bei, there should be regional advantages of products, for example, the target market of products is in Europe and America. EBay is relatively simple to operate with little investment, and is suitable for people with certain foreign trade resources.

4.Wish: Wish is a cross-border platform based on App, which has just emerged in recent years. It attracts customers mainly by high quality and low price, and has a high reputation in the American market. Its core categories include clothing, jewelry, mobile phones, gifts and so on. And most of them are shipped from China. Wish's main attraction is that the price is very cheap, but the product quality is often relatively good because of the unique recommendation method of Wish platform, which is also the core factor of its development in just a few years. The rapid rise of Wish platform has occupied a large share in the mobile terminal. The main market of wish platform is European and American customers. On the Wish platform, most of them are women, accounting for about 80%, aged between 18-30.

In addition to the above four main platforms, there are Dunhuang Net, Lazada and cdiscount platforms. Dunhuang network is mainly engaged in global retail and wholesale. Lazada is one of the largest online shopping websites in Southeast Asia, and its target is mainly users in Indonesia, Malaysia, the Philippines and Thailand. Cdiscount platform is mainly aimed at French customers.