What did you honestly teach us?

China people are still immersed in the era of planned economy, and Kang has brought advanced management models, including organizational structure, production and operation, human resources, procurement, marketing, finance, quality control and technical services. And integrate the concept into the actual operation, produce high-quality products and provide services to customers (quality first, customer first, service first); Many people who came out of Kangdi, Zheng Da, didn't know how to answer when asked what he had learned, but in the actual work process, they applied the management model of Kangdi, Zheng Da, to a great extent, including technical formula, quality control, marketing assessment and so on. I think this is the magic of corporate culture. When many enterprises are using words to build corporate culture, but it is difficult to see the actual effect, we should find some answers from the early management in Zheng Da. After three or five years of leading the way, Kang inevitably left some wounds, but he still walked firmly. Judging from the business philosophy of a few leading enterprises in the feed industry, they all left traces of integrity more or less. I suggest reviewing and studying the wealth contributed by honesty from the following topics. 1. Clear organizational structure; Structure determines function, and carbon atoms can form graphite or diamond; Matrix model, functional organization, project management and business division first appeared in Zheng Da, and played a great role in different periods. The clarity of post setting and post responsibilities makes everyone clear about their responsibilities, and the approval authority makes everyone choose their own weight wisely. In a healthy place, the hierarchy is clear and the vertical command system can be fully reflected; 2. Scientific evaluation system; The long-term interests and short-term interests of the enterprise are organically combined with the assessment department as the mainstay, the individual as the supplement, and the individual's attitude as the mainstay and the performance as the supplement. Important resources are mainly allocated to important goals, which makes enterprises frequent. Teach us to be far-sighted in silence, and teach us to choose strategies to plan our career and life; Why do most entrepreneurs in Kang choose high quality and high positioning (not necessarily a high starting point) and choose to cultivate the market, customers and employees? I think this is the far-reaching influence of Kang corporate culture. 3. Mature management system; From enterprises to departments, various management systems are not only sound, but also implemented in an orderly manner. Employees not only learn work skills in the process of work, but more importantly, they become a habit by integrating personal behavior and adapting to the management system, and at the same time spread this habit widely; 4. Standardize the production process; Four elements (raw material quality control, production process, production management and technical formula) for producing high-quality feed have been fully reflected in Zheng Da. The automatic and programmed design of the production process reduces the quality hidden danger caused by human factors, and the release of star anise, core materials and related additives is controlled. Until now, most feed enterprises still can't do this; 5. Strict quality control system; From raw material sampling to testing, from chemical laboratory to site, from figures to conclusions, the veto power of quality control has really played its functional significance. The importance of on-site quality control makes the unqualified rate lower and lower, which greatly reduces product complaints; 7. Broad talent advantages; The management comes from the United States, Thailand, Hongkong, Taiwan Province, Chinese mainland and other places. For China, which has just reformed and opened up, it is to graft an advanced management concept and behavior into the consciousness and behavior of enterprises or employees. In passive management and service, new ideas are more easily accepted and transformed into personal consciousness and behavior; Employees come from all over the country. It can be said that the IQ of these employees is not necessarily high, but the EQ is definitely not low, at least in terms of courage (not equal to courage), self-confidence (including conceit) and innovative consciousness. Employees from all over the world also brought their own regional cultures, which played an important role in promoting the development of corporate culture; 8. Advanced talent mechanism; The eclectic talent concept attracts talents from all over the country. Submit your resume or interview directly. Those who meet the requirements can go to work on the same day, and from 199 1, help solve the household registration quota for key employees of the company who need to settle in Shenzhen. Employees will receive different levels of training, such as arranging marketing representatives to practice in chicken farms, pig farms or feed mills, training aquaculture technicians by foreign experts, and sending reserve managers to Zheng Da Management Training Center of Fudan University. In Kangdi, Zheng Da, the coach-style mode of combining old and new to train marketers has created a group of marketing elites, most of whom are still working hard in the feed industry and have achieved fruitful results; Zheng Da Kangdi Colleague Association was established spontaneously in 2003, and gathered nearly 100 marketing representatives who worked in enterprises in the early 1990s. 9. Clear market strategy; Selection of regional local market (key areas such as Guangdong, Fujian, Hunan, Shanghai, Henan, etc. ) and industry channels (foreign trade, grain and oil) have achieved rapid development in key markets and steady growth in sales; When entering the market in a healthy way, there is no comprehensive market promotion and no price war, even in the face of competition; 10.*** Enjoy the concept of benefits; Educating and cultivating the market is one of the core tasks of Kang's early market. The company educates consumers and distributors through marketing personnel. To a great extent, marketers should educate consumers about feed, tell feed practitioners what feed industrialization is, organize customers to visit, study and train, including arranging customers' technicians to go to the field for internship; Kang's protection policy for dealers is also an important factor for the rapid development of enterprises in the early stage. The concept of dealer enterprise has long been realized in Kang, but it has not been written. 1 1. Strict financial monitoring; Zheng Da Kangdi's American-style financial monitoring system enables enterprises to release their financial risks to the greatest extent. The reimbursement system of step-by-step approval and the standardized financial audit system have formed a mode of thinking in the operation of enterprises, and everyone exercises his rights and obligations under a mature process. 12. Advanced procurement strategy; Dalian Port centralized procurement and built the raw material warehouse to the raw material producing area, which made it possible to make full use of raw materials. At that time, it was the full embodiment of strength and foresight that made feed enterprises survive by quality, develop by marketing, make money by purchasing and promote by management. Scientific purchasing process ensures the smooth production and the high quality and long-term stability of products; 13. Great brand promotion; The high-level attention of the central government, the cooperation of foreign trade in grain and oil, the nationwide recruitment of talents, the regional advantages of Shenzhen, the products with high quality and good price, the technical service system, especially the launch of Zhengda Variety Show, all reflect the strategic vision of Zheng Da Group. The extensive publicity of customer meetings, visiting groups and marketing personnel made Zheng Da Kangdi very popular, and the further publicity with Zheng Da Kangdi technical cooperation enterprises made Zheng Da Kangdi almost deify the industry; 14. Strong cultural ability; Cultural competence includes material culture, behavioral culture, institutional culture and spiritual culture. In contrast, in the early 1990s, Zheng Da Kangdi had a solid foundation for corporate cultural competitiveness. From basic income and welfare guarantee to experience learning and accumulation, from personal career development to amateur cultural life, employees have enjoyed enviable possession. The employee turnover compensation system (one month's salary for every year of service, and monthly accounting for less than one year) has continued to this day. It can be said that this is also a side that reflects responsibility; At present, a number of powerful local feed enterprises have emerged in China feed industry. It is worth feeling that the foundation of these enterprises can not be separated from high quality, attention to technology and long-term development, and their development strategies have laid the brand of old brands to varying degrees. He Zuxun, chairman of Shennong Group, commented on Zheng Da Kangdi: the epitome of reform and opening up, the pioneer of feed industrialization, the enlightenment of quality and the pioneer of management; The general manager of Belgian Wei Ying-Newt (China) Company has deep affection for Kang. He thinks that the idea is the most impacted and the platform is the most benefited in Kang, but these two are the most valuable parts in a person's life. I believe more Kang people will miss that wonderful time, especially the members of Kang Tongren Association, who are paying close attention to Kang's present and future and wishing her better and better.