The restaurants in the same street are closed. How can this steaming house earn hundreds of thousands a year?

The restaurants in the same street are closed. How can this steaming house earn hundreds of thousands a year?

Liuyang Steamed Restaurant has more than 4,800 stores in Changsha, with a total of more than 10000 stores in Changsha, Zhuzhou and Xiangtan. Liuyang steamed vegetables are also common in Beijing, Hubei, Jiangxi and Guangdong? Figure? Liuyang's annual sales amount of steamed vegetables, bacon and other raw materials exceeds 654.38 billion yuan.

No one does business that only loses money. In the Red Sea, where the catering industry is increasingly competitive, there is no unified brand of Liuyang Steamed Restaurant? Spread out the troops? How can we resist close combat in the market? What is the unique operation mode of this family-oriented business model?

Recently, the reporter visited Liuyang Linjia Steamed Restaurant near Tianma Student Apartment in Hexi many times, trying to analyze the management secret of Liuyang Steamed Restaurant through the work experience of the proprietress Liu Yanhong.

In 2006, Liu Yanhong first set foot in Liuyang Steamed Restaurant. He didn't expect that he could do it for so long. There are at least eight restaurants on the same street as her shop. Times have changed. In the past seven years, these stores have changed hands several times, with a total of more than 20 bosses. The Lins' Steamed Restaurant in Liuyang, Liu Yanhong, started from scratch and earned hundreds of thousands a year. Not only did it repair the house in Liuyang's hometown, but it also had a lot of savings in the bank card. I spent more than 100,000 yuan to buy my son a brand-new Honda this year. Speaking of which, is Liu Yanhong happy? Life is easy now, and there is only one daughter-in-law at home? .

Why does Liu Can Hong Yan's shop always keep its own business when others can't run it?

At this point, Liu Yanhong responded that it was all luck. She can't stand the reporter's repeated questioning. The proprietress, who has always been eloquent, stopped shirking and explained her seven-year business experience.

At the beginning of starting a business, practice in advance and don't fight unprepared.

For the Liu Yanhong family, opening Liuyang Steaming House in Changsha is an adventure. In 2006, her average daughter and son completed compulsory education one after another. Liu Yanhong is not satisfied with the present situation of life. She sees many people around her? Made a fortune by opening a steaming restaurant in Changsha? I can't help but want to open one. She didn't fall asleep that night and told her husband the idea.

? Anyway, there is not much burden now. Why not try your luck in Changsha? . With her husband's consent, the Liu Yanhong family came to Changsha. At this time, she didn't have the sense of urgency before, but took the initiative? Defeat? Sister who runs a steaming restaurant in Changsha? Be quiet? She was an apprentice for three months. In these three months, she not only learned the essence of cooking Liuyang steamed vegetables, but also learned the way to communicate with guests.

Comment on cutting wood by mistake when sharpening a knife. Nowadays, many people blindly do business when they see which industry has prospects, but they don't know that it is like opening an online shop. Because of the low threshold, everyone swarmed and lost a lot, especially the stock market investment. Know yourself and know yourself, and you will win every battle. Without sufficient understanding and research in the early stage, even the best industry may do business at a loss.

The location of the school is very popular.

I learned to cook steamed vegetables, and I gradually mastered the management doorway of steamed vegetable shops. At this time, Liu Yanhong began to brew an independent store. Is it to seize the prime location at a high price or to save money in an alley, and my brother-in-law with many years of experience wakes up the dreamer? Good popularity naturally leads to wealth? .

Under the guidance of this concept, Liu Yanhong and her husband set out in the bright sun in June? Want to go shopping? , ? How long must we be careful about a store with a good location but low price? Maybe this section will be sold at a low price when it faces demolition? .

In addition to being wary of being cheated, Liu Yanhong has another trick when looking for a store, that is, he will focus on the school, especially the university area. After nearly two months of searching, the Liu Yanhong family finally bought the storefront of Tianma Student Apartment in Hexi.

The core competitiveness of Liuyang steamed vegetables lies in speed and economy. Liu Yanhong obviously found the best target group of his products by opening a shop in the university town. Doing business, a good dock and accurate market positioning are obviously fundamental. When these two problems are solved, business will naturally come.

By fighting, the chef must be responsible for his family.

It opens in autumn and winter, and there are not many diners. Everything began to be in order. But with the gradual improvement of business, especially the increasingly hot weather, the hired chef had an idea. I only get such a small salary, and you don't want to think about how hot the kitchen is in summer. Either I get a raise or I resign? .

While holding the chef steady, Liu Yanhong quietly trained his son to cook. ? At present, the salary of chefs is rising, more than 3000 a month. An important reason why many steaming houses can't do it is that they can't recruit suitable people. Chef, it turns out that the decision to let the family cook is correct. ?

It is a strategic step to comment on Liu Yanhong's training his son as a chef. In the catering industry, the chef is obviously the core. In the cruel market economy environment, if you want to survive, you must have the core competitiveness of enterprise products, and you must firmly control the core management department for the enterprise team, so that the enterprise can go far.

Pay attention to the long flow of water when doing business.

It is common sense that no one does business at a loss. However, for the Liu Yanhong family, in 20 1 1 year, many bus lines were diverted due to road construction near Tianma student apartment, which led to a sharp drop in the number of students and a drop in business. In Liu Yanhong's words, for a whole year, apart from barely making ends meet, the family didn't make a penny? .

Faced with the decline in business, other restaurants in the same street finally couldn't hold back and prepared to jointly raise prices. I don't know when this road will be repaired. If there are fewer tourists, the price can only be raised. Their reason is simple: raw materials are getting more and more expensive, and other restaurants nearby have also increased their prices.

At this point, Liu Yanhong, who has always been friendly on weekdays, is extremely stubborn and refuses to give in. Who doesn't want to make money when going out to do business, but it was really not the right time to raise prices. Originally, there were few guests, so you pay attention to the long-term flow of business? .

Commenting on everyone's price increase, she doesn't go up, which is not only caused by the objective reality of the decrease of road construction tourists, but also by Liu Yanhong? Customer orientation? Vivid embodiment of business philosophy. On the surface, whether the price increase depends entirely on the operator, but fundamentally, whether the final customer is willing to pay the bill is the key. At the critical moment of business difficulties, Liu Yanhong took advantage of the trend and took a long-term view, which not only retained the current customers, but also retained the reputation of customers, and had far-reaching significance for the long-term development of enterprises.

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