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Shaoguan iron and steel group co., ltd was established in 1966. From 1966 to 1979, the government invested a total of 2 10/00000 yuan, which enabled Shaogang to form the production capacity of100000 tons of steel and100000 tons of iron, but in 13 years, the cumulative loss was/ Through the rolling development of enterprise reform, the production capacity of 720,000 tons of steel was formed in 1994.

1995, Shaogang was listed as a pilot enterprise authorized by state-owned assets. Since then, the large-scale and automatic transformation of steelmaking equipment has been completed, and a 3 million-ton steel platform has been successfully built, realizing the leap from small and medium-sized steel mills to large steel enterprises. The main technical equipment produced has reached the domestic advanced level, and some equipment has reached the international advanced level in the 1990s.

From 1995 to 2002, the output of Shaogang steel increased from 800,000 tons to 2.25 million tons, the annual sales income increased from 654.38+0903 billion yuan to 5.583 billion yuan, and the total assets increased from 2.44 billion yuan to 654.38 billion yuan at present. In 2002, it ranked 95th among steel enterprises in the world. Among the 69 key iron and steel enterprises in China, the production scale ranks 2 1, the comprehensive index of economic benefits ranks 1 1, and the total profit ranks 8.

Our reporter Chen correspondent Shao Xuan

Among the operating results of 50 leading enterprises in Guangdong recently announced by the Provincial Economic and Trade Commission, Shaoguan Iron and Steel Group Co., Ltd. ranked first with a profit and tax increase of 1.34%. This enterprise transformed from a traditional state-owned enterprise into a modern enterprise has shown unprecedented vitality in the market competition.

At the beginning of this year, Songshan of Shaogang became the first listed company in Shenzhen to publish its annual report. With its outstanding performance of earnings per share of 0.78 yuan, net assets per share of 6. 1 yuan and return on net assets of 12.79%, it broke the gloomy situation of the stock market and started the upsurge of "refining" in the stock market. Since the opening of the market after the holiday this year, the share price of Songshan in Shaogang has risen by nearly 70%, so it has been selected as a constituent stock of Shenzhen Stock Exchange and a sample stock of Shenzhen Stock Exchange 100 index, and has become a proud "blue chip" of state-owned enterprises in the stock market.

The stock market performance of Songshan in Shaogang vividly proves that a modern state-owned holding enterprise, which has got rid of the burden of traditional state-owned enterprises, has strong market vitality and competitiveness through changes in concepts, technical equipment and management system.

Go to the market in the trough

In the early 1990s, Shaogang suffered from overheated economy, out-of-control investment and disorderly competition, and also suffered from "state-owned enterprise diseases" such as lagging concept, rigid system and backward equipment. At that time, Guangdong was the battlefield of fierce competition among steel princes at home and abroad. Foreign steel poured in from the outside, big steel enterprises attacked from the inside, and small enterprises competed to lower prices. However, the annual output of Shaogang is only a few hundred thousand tons, so it cannot compete with others. From 1994 to the beginning of 1995, Shaogang has been losing money for eight consecutive months. Shaogang has reached the threshold of "no money to expand, no road to expand".

It was at this time that the provincial party committee and government made up their minds to build an iron and steel base in Guangdong, and in 1995, they adjusted the leading group of Shaogang and listed it as a pilot unit for authorized operation of state-owned assets. The new team of Shaogang made a detailed analysis of the market: Shaogang has a unique regional market advantage. Judging from the 300km gold sales radius of steel products, Shaogang is just close to the Pearl River Delta, the target market with the largest domestic steel demand. Southward, it can extend to Southeast Asia, radiating around Guangxi, Hunan and Jiangxi. If the market competition does not advance, it will retreat. If Shaogang also reduces production with large flow, it may eventually be squeezed out of the market. The market can not only be lost, but also occupied. The development of Shaogang must take the road of scale benefit. To this end, the new team of Shaogang made a decision to sprint to an annual output of 800,000 tons of steel!

Breaking through the 800,000-ton steel mark and regaining the lost market, the confidence of Shaogang people has doubled. Through technical transformation, the average annual output of nearly 200,000 tons of steel has been increased. At present, a production platform of 3 million tons of steel has been formed, and the market competitiveness of products has been continuously improved. Guangdong's market share has also increased from the original 10% to 30%, and the "Shaogang price" that affects the steel market has gradually formed.

Someone asked Zeng Dexin, secretary of the Party Committee and chairman of Shaogang, can state-owned enterprises do well? Zeng Dexin said, "Yes! But the premise is to make great strides towards the market and completely transform the backward concepts, backward equipment and management system formed under the long-term planned economy system. "

Get out of the strange circle of technological transformation

As early as the early 1980s, the province proposed that by the end of the 20th century, the annual output of Shaogang should reach 6.5438+0.5 million tons. To achieve this goal, we need to raise 6 billion yuan to build a new area with an annual output of 800,000 tons. By the mid-1990s, under the situation of strengthening macro-control, it was unrealistic to invest huge sums of money to build new districts. Therefore, Shaogang adjusted its thinking and embarked on a road of tapping potential, spontaneous accumulation and rolling development.

The decision-makers in Shaogang emancipated their minds, adjusted their thinking, revitalized a large number of existing assets with a small amount of incremental investment, and maximized the potential of existing production capacity. Shaogang actively grasped the current situation, carried out the shareholding system reform quickly and effectively, and introduced foreign capital on a large scale. 1997, the shareholding system transformation of the enterprise was completed, and Songshan of Shaogang was listed; In 2000, the practical gas Co., Ltd., a joint venture between Shaogang and the world-famous American Praxair Company, was officially put into operation, with remarkable benefits, which marked that Shaogang, an old state-owned enterprise, had taken a step towards internationalization and practiced its tactics.

The widening of financing channels has solved the financial problem of technical transformation in Shaogang. During the "Ninth Five-Year Plan" period, Shaoguan Iron and Steel Co., Ltd. focused on replacement transformation and built a number of landmark technological transformation projects, such as medium plate transformation, small continuous rolling, large electric furnace and large oxygen production. It was originally planned that the annual output of 65.438+500,000 tons of steel in the Ninth Five-Year Plan required an investment of 6 billion yuan, but Shaogang actually invested only 2.4 billion yuan to achieve this goal.

The thoroughly remoulded equipment level has created conditions for Shaogang to develop new products, improve the market competitiveness of products and roll high value-added steel. Taking the transformation of medium plate production line as an example, in view of the characteristics of developed manufacturing industry and large consumption demand of plate in Guangdong, Shaogang took a good look at the market and valued the products. 1996 invested more than 500 million yuan to transform the medium plate production line and seize the market gap. Now the medium plate products are marketable and have high added value, which has become a new profit growth point of Shaogang.

Under the guidance of the market, the people of Shaogang not only walked out of the strange circle of "seeking death through technological transformation, but also embarked on the road of leap-forward development". Zeng Dexin concluded: "Choose products by market, decide technology by products, decide equipment by technology, and decide the best economic scale by equipment."

Keep an eye on the market "gap"

The recent commissioning of large-scale converter in SISG means that SISG has completed the large-scale and automatic transformation of steelmaking equipment, and the establishment of 3 million tons steel platform has broken through the technical equipment bottleneck of product structure upgrading. In the past, steel grades that were difficult to produce in Shaogang can be developed and produced in large converters, and almost all steel grades such as carbon steel, low alloy steel, bridge steel, automobile girder steel, shipbuilding steel and pipeline steel can be produced. Shaoguan iron and steel co., ltd. has obtained the technical equipment, which is a sharp weapon to win the market, and has expanded the channels for Shaoguan iron and steel co., ltd. to speed up the research and development of varieties and take the road of variety benefit.

After sufficient market research, according to the basic situation of Guangdong Province and the actual situation of the company, Shaogang has positioned its products as: products that cannot be produced by super-large iron and steel enterprises due to the limitation of variety and batch efficiency, while those that cannot be produced by small private enterprises due to the limitation of technology, equipment and capital.

In the future development, Shaogang aims at high value-added products, takes the equipment manufacturing industry as the guide, takes the hot-rolled thin plate of Zhujiang Steel Plant as the market segment, and focuses on the future market competition, so as to realize the upgrading of medium and heavy plate, bar and wire products, and lead the medium and heavy plate market with high-quality and wide-specification special steel plates such as shipbuilding plate, pipeline plate, bridge plate, automobile beam plate and automobile hub plate as the leading products. At present, the ship plates produced by Shaogang have been certified by classification societies in China, Britain, the United States, Germany, Japan, France, Norway and other countries, and the products are sold all over the world.

Focusing on the "gap" in the market, Shaogang began to change from scale expansion to variety expansion and quality improvement, from stage adaptability and alternative structural adjustment to strategic adjustment of product upgrading and industrial upgrading.

Promoting internal reform by listing

If the reinvention of equipment is the hardware of the fighting market in Shaogang, then the shareholding system reform of 1997 is the reform of the management system of Shaogang. Zeng Dexin told the truth: listing financing is a great benefit, but its far-reaching influence on enterprises lies in standardizing the operation of listed companies and promoting internal reform of enterprises with external help.

Shaogang took the listing as an opportunity, and through asset reorganization, it formed a diversified property right structure composed of listed companies, Sino-foreign joint ventures and other forms of limited liability companies, and established a corporate governance structure suitable for modern companies.

At the same time, Shaogang has gradually established and improved the employment system, personnel system and distribution system suitable for modern enterprises. In the aspect of personnel system, Shaogang actively explores the employment mechanism that adapts to the modern enterprise system, and comprehensively implements the evaluation system of cadres' term of office, the recommendation and evaluation system of scientific and technical personnel, technical experts and outstanding talents, the recruitment system of managers and the appointment system of production workers according to posts. In the distribution system, Shaogang has formed a good mechanism of "post competition, skill competition and income contribution". In the end, the original "20,000 people turned around the main steel industry" became a gratifying change of "1 10,000 people led the steel run".

Shaogang, who went into battle lightly, gained a steady stream of internal strength in the fighting market.

Editorial comments

Towards the market, the world is vast.

In Guangdong, where the export-oriented economy is developed, the state-owned economy still occupies an important position, and the reform and development of state-owned enterprises is still an important topic. To this end, this newspaper has successively launched a number of typical reports on state-owned enterprises from today, trying to answer some key issues that people care about.

Can the state-owned steel enterprises described as "stupid" go to the market? Shaoguan Iron and Steel Group Co., Ltd. ranks first in the latest ranking of 50 leading enterprises in Guangdong Province published by the Provincial Economic and Trade Commission with a profit and tax increase of 65,438+0.34%.

Since the mid-1990s, this traditional state-owned enterprise has been tempered by the market. 1995, during the loss period of eight consecutive months, the enterprise insisted on taking market demand as the guide, aimed at the Pearl River Delta market within the best sales radius, increased output and occupied the market. Since then, the people of Shaogang bravely stood at the forefront of the market economy, showing the prestige of the trend leaders of the times, and expanding their market share from Guangdong 10% to 30%.

The reason why Shaogang can rise from the bottom is that a traditional state-owned enterprise can maintain its vigorous vitality only by pushing itself to the market, adapting itself to the market from the operating mechanism of ideas, occupying the market with marketable products and truly transforming itself into a modern enterprise in the storm of market economy.

Shaogang handed over an excellent answer for the reform and development of state-owned enterprises.