If you want to enter the internet industry, how can you enter the industry with zero experience?

Have no skills and experience in accessing the Internet? How to get into the business quickly? Do you go directly to the net post to study? The boss is unlikely to want you! So what should we do?

After reading this article for 5 minutes, you will know the positioning of the Internet, how to get into the Internet quickly, how to learn and what to learn, so as to get into the Internet as soon as possible.

If you want to enter the internet industry, you must first understand what jobs are available online, and then you can consider the choice according to the actual situation.

The following is what I intercepted in Lagou.com, an Internet job search and recruitment website.

There are several Internet career directions on the left and specific positions on the right. (Only a part is intercepted on the right, and the details can be viewed on the hook. com。 )

1. Technical posts: including back-end development engineer, front-end development engineer, etc. , which is what we usually call cheng. This kind of position requires very high professional knowledge and a high degree of professional matching. Usually need a professional background, not suitable for the little white with zero experience, and it is difficult to change careers.

2. Product positions: product manager, product designer, product director and other positions. Requires years of experience in the Internet industry, knowledge of products, technology, design, etc. , and comprehensive grasp ability, not very friendly to beginners, can be ignored for the time being.

3. Operation posts: new media operation, event operation, user operation, community operation, etc. , as well as the ability required for the job, such as copywriting, activity planning, data analysis, user communication, etc. These can be mastered quickly after a period of study. Moreover, at present, the demand for operating posts is large, the threshold is relatively low, and the development and growth space is large, which is suitable for people with zero experience to change careers.

If you still don't know what these jobs on the Internet are and what the operation work is, you can look at what Internet operation means.

Judging from the skills and experience required by Internet jobs, Internet operation is more suitable for inexperienced people to get started through short-term study.

In addition, I searched for the keyword "switching to the Internet" in Zhihu. The following is a successful case of switching to the Internet in the front row of Zhihu.

Almost all of them are transferred from other industries to the Internet. To some extent, this reflects the post of Internet operation, which is actually an option suitable for people with zero experience who want to switch to the Internet.

Then you must want to know what Internet operation is!

Simply put, it is to make products better and live longer, focusing on the work of "traffic construction" and "customer maintenance".

User operation: chat with users, organize user activities, and guide users to use products and communities.

Content operation: create or organize publishing content.

Community operation: activities, lottery, voting, discussion, active community or community.

New media operation: help enterprises bring users' attention, that is, the spread of traffic and word of mouth.

Business operation: contact websites and media to discuss cooperation, including content cooperation and joint activities. To exchange traffic.

Product operation: conduct user survey and feedback, and modify product functions through feedback.

Let's take the new media operation position as an example.

The main abilities required for the operation post include:

1. Copywriting ability: Be able to write attractive copywriting according to users' pain points and needs, and guide users to achieve their demand goals.

2. Operation and typesetting of new media channels: operating official WeChat accounts, Zhihu, Weibo and other new media platforms, and editing and typesetting the platforms.

3. Data analysis: collect and analyze data, including commonly used UV number, conversion rate, bounce rate, session duration, etc. , scientifically measure the effectiveness of the work, and feedback and optimize the work on this basis.

4. User research: tap the needs and preferences of users, understand the user characteristics of products, communicate with users, and optimize their own products.

5. Activity planning: responsible for the planning and organization of activities, in order to achieve the goal, attract users and meet users' needs.

Fourth, how to learn these abilities? How to have the skills to enter the business quickly?

In fact, there are quite a lot of learning materials on the Internet. If you are looking for information about switching operation, there will be many free information packages for you.

Self-study requires a high degree of self-discipline, self-consciousness and strong learning ability, especially when you don't understand anything at first, and the process of groping slowly will be more difficult.

If you don't believe that you can persist, then I recommend the second method.

If you sign up for a class, the only drawback is that you have to spend money, but this kind of money is well spent, especially if you choose a reliable class.

I signed up for two operation classes myself, spent thousands of dollars, and finally realized three points that need attention. Spending more money here is a lesson!

(1) There must be a mode that allows you to experience the course and choose the teaching mode that you recognize, so that you can really learn something instead of saying something big and empty.

(2) After finishing the course, teachers will answer questions responsibly. This can help you absorb knowledge quickly and avoid misunderstanding, which will lead to no useful feedback in your study.

③ Practical exercises with feedback. Only by really applying what you have learned to practice can you really learn something. You can browse this course or browse it yourself. (Eyes say I will, brain: I won't)

I later signed up for the operation class of Warm Stone. I searched all kinds of information in the early stage and listened to the course before signing up. After all, money doesn't come from the wind, so I have to think carefully.

Feel the above three points, the warm stone is well done. Moreover, the actual learning experience is unexpected, and the warm-hearted things are more thoughtful than expected, including the ability to actually form a community to complete real project operations and the underlying logical thinking of doing things.

The following is my logical thinking on the establishment of community by learning from Warm Stone.

Especially Shi Wen's bottom thought: goal orientation-collecting information for research-lean implementation-effective feedback-optimization iteration. This is not only helpful to the operation itself, but also improves the ability. Warm stone thinking can also be applied to all aspects of life, which is very useful for thinking and handling methods of doing things.

For example, you can help your friends choose gifts through warm thinking.

Including the above-mentioned abilities that the operation needs to master, the courses of Wenshi are arranged, and each skill point has a full class. Plus resume, interview class, the road is planned for you!

Finally, not advertising! ! ! Link to you, really want to go online, you can directly experience it yourself!

Misunderstanding that novices should pay attention to when writing copywriting-Warm Stone Network

Also, you can look at the following links, all of which are friends who switched to the Internet through Warm Stone ~

Warm Stone Network —— An Offer Case of Successful Joining