What brand is Netease YEATION?

The platform is a lifestyle self-operated e-commerce brand under Netease.

Netease YEATION is an e-commerce platform launched by Netease. Its core idea is to provide consumers with high-quality and cost-effective products. Netease YEATION thoroughly implements the brand concept of "Good life, not so expensive", adheres to Netease's consistent rigorous attitude, and cooperates with the best suppliers in the world. By the end of 2024, 65438+1October 23rd, Netease YEATION covered 10 categories, including home life, clothing, shoes and hats, food and drinks, personal care and cleaning, maternal and child, outdoor sports, digital home appliances, YEATION Global and so on.