Course Introduction of Business School of Shantou University

Game theory and information economics

This course mainly systematically teaches the theoretical model and application fields of non-cooperative games, focusing on the influence of information on game results and equilibrium. The teaching content is mainly based on Rasmussen's "game and information" framework, and combined with the study of relevant classic papers at home and abroad. The purpose of this course is to let graduate students majoring in industrial economics and management engineering understand the framework system of game theory, skillfully use game research methods to solve macro and micro economic problems, and analyze the contradictions and conflicts in the process of management and marketing. This course requires that at the end of the semester, students participating in this course can establish a theoretical or applied Game model.

Frontier of industrial economics

This course is a new applied economic theory used to analyze real economic problems in modern economics. This course covers the theory and development of industrial organization, industrial structure, industrial correlation, industrial layout and industrial policy. This course focuses on the old and new industrial organization theory, focusing on the analysis of monopoly and competition among enterprises in the industry, exploring the internal relationship among market structure, market behavior, industrial market performance and enterprise market performance, and proposing industrial policies aimed at improving market performance. The main contents of this course include: market structure and company structure; Dependence behavior of oligopoly manufacturers; Collusion; The entry of manufacturers and the response of leading manufacturers; Product differentiation and research and development; Price discrimination; Advertising behavior and welfare; Develop industrial economy under open conditions and formulate various public policies to improve market performance.

The first courses are microeconomics, macroeconomics and so on.

Research on Enterprise Strategic Management

This course introduces the classic theoretical documents and research frontier documents of the history of enterprise strategic management to students, and organizes students to read and teach in groups, so that students can understand and master the development history, classic theories, research problems, research methods and research hotspots of enterprise strategic management. This course opens up graduate students' understanding of the research theories and methods in the field of enterprise strategic management and various classic problems, so that students can have a deeper understanding and a solid research foundation of similar classic problems and research frontier hotspots in this field, which is of great help not only to those students who are interested in enterprise strategic management research, but also to students in the field of enterprise research, thus opening up their research ideas, promoting the integration of disciplines and further improving the overall research ability and level of graduate students.

The prerequisite courses of this course include econometrics, economic research, accounting research and so on.

Research on corporate governance

With the rapid development of China's capital market, many outstanding enterprises have successfully listed for financing. However, while financing methods are diversified and financing channels are broadened, stakeholders related to listed companies are also diversified, and conflicts of interest among stakeholders are inevitable. Practical experience shows that the problems caused by imperfect corporate governance structure and low corporate governance efficiency have seriously harmed the development of China's capital market. Therefore, the study of corporate governance came into being.

This course mainly starts with the conflict analysis of stakeholders, discusses its conflict mode and interest coordination mechanism, and finally improves the efficiency of corporate governance and maximizes the value of stakeholders. The prerequisite courses are corporate finance, investment and modern enterprise theory.

managerial economics

Many business schools and management schools at home and abroad define management economics as a compulsory course, which highlights its important role in cultivating economic management talents. This course "highlights the theoretical frontier and reflects the management reality". The first is the frontier. In recent ten years, microeconomic theory and management practice have made great progress, so one of the characteristics of this course is to try to introduce students to these new theories and methods, such as behavioral game theory, information economics and industrial organization, especially the frontier achievements of international industrial organization theory research, and pay attention to analyzing the business decision-making problems of enterprises from the unique perspective of industrial organization. The second is practicality. First, this course breaks through some limitations of previous research and teaching of management economics, briefly introduces and discusses the basic theories and methods of management economics, and eliminates some more complicated formulas and charts, trying to make the analysis of profound and complicated problems easy to understand. Second, pay attention to integrating theory with practice, carefully select a large number of realistic cases, highlight the application nature of management economics, and illustrate how to apply economic principles in management decision-making practice with examples to improve students' ability to analyze practical problems and engage in management decision-making, which fully embodies the real value of management economics as a decision-making tool.

Management research methods

In recent 20 years, the number of management graduate students in China has increased rapidly, which brings a serious problem, namely the quality of graduate dissertations. In some people's eyes, a paper on economic management is nothing more than collecting information on the topic, sorting it out and talking about your own views. Then, a question arises, what should management graduate students write in their dissertations? What should I do? The key issue is the research method.

There are two major misunderstandings in China's management graduate students: first, they pay attention to the arrangement of opinions, ignoring logical analysis and overthrow; Second, the research methods mostly stay at the level of argumentation and speculation, lacking rigorous empirical analysis. The defects of research methods have widened the distance between China's management research and the world's advanced level, and also plunged us into a profound crisis. Adopting scientific research methods can not only help graduate students lay a good research foundation, but also connect with international academic circles in research methods.

This course aims at the deficiency of the research methods of management graduate students in China at present, and carries out systematic and comprehensive research methods training. The main contents include: research design, data collection methods, variable design, statistical analysis, etc.

Research on operation management

Production (or service) business activities are the basis of all activities of enterprises, and production (or service) business management, together with financial management, marketing and human resource management, constitutes an important part of enterprise system management. With the progress of science and technology and the development of social economy, the environment of modern enterprises has undergone profound changes compared with the past: the production cycle of products has been shortened, the pace of upgrading has been accelerated, the level of social consumption has been continuously improved, the requirements of users for product quality have been continuously improved, the demand has been diversified, and the market competition has become increasingly fierce. The importance of operation management is being proved by the practice of a large number of enterprises. Regardless of the size of the company, profitability or not, manufacturing or service industry, operation has increasingly become the fundamental guarantee for the survival and development of these companies, such as Dell's make-to-order assembly system, Amazon's unique e-commerce distribution model, airline revenue management system and so on.

On the basis of mastering some basic theories and methods of operation management, this course learns the successful experience of the target enterprise or analyzes the reasons for its failure by studying typical cases from different industries, so as to master the basic framework of operation management theory. At the same time, through the discussion of some latest research results in the field of operation management, students can understand the frontier of operation management research and find some research directions from it.

Financial supervision in China.

Finance is the lifeblood of economy, and the stability of financial market is related to the healthy and stable development of a country's economy and the stability and prosperity of society. Proper financial supervision is a necessary prerequisite to achieve financial market stability, and I basically guarantee this. In the past, China's financial market caused great losses to the country due to the lack of supervision. The lessons of the Asian financial turmoil made China's financial management authorities determined to rectify China's financial market and financial institutions, and set up a set of management measures from scratch. Practice has proved that most measures are positive and effective.

This course explores China's financial supervision from a multi-dimensional perspective, combining domestic and foreign practices. Mainly from the historical problems of China's financial market, the reorganization of China's financial institutions, the current situation of China's financial markets and financial institutions, and foreign experiences and lessons. Prep is finance or something. On the basis of the existing teaching reform results, according to the needs of enterprises and students, we should reform and enrich the course content, improve the contact mechanism between courses and course modules, build a case base for Chinese businessmen (tide merchants), a student practice base and an entrepreneurial base, and promote the organic combination of theoretical teaching, skill teaching and practical teaching. Strengthen the construction of experimental demonstration centers and digital resources, and constantly improve advanced teaching methods. Vigorously promote the informatization of curriculum construction and teaching management, improve the effect of interactive teaching, and improve teaching efficiency and management efficiency.

According to the development trend of economic globalization and the actual needs of market economy construction in China, the business school of Shantou University boldly reformed the traditional education model, which has developed rapidly in recent years and attracted more and more attention from candidates with high scores. From 2004 to 20 12, the college has achieved 100% first choice admission for nine consecutive years, and the number of high-level students has been increasing and the quality of students has been improving. In 2009, the enrollment ratio of the first-choice online candidates reached 1.80: 1, the average score of science enrollment was 597, and the average score of liberal arts enrollment was 595, all higher than the key line 10. Business school graduates are welcomed by industrial and commercial enterprises, government agencies (civil servants) and financial institutions. In recent years, the number of undergraduate graduates employed by Fortune 500 companies and multinational companies has increased year by year, among which there are many well-known enterprises at home and abroad, such as Cheung Kong, Hutchison Whampoa, China Telecom, Bank of China, HSBC, UBS Group AG AG, GF Securities, General Electric, TCL, Samsung Electronics, Galanz, Midea, Procter & Gamble, Watsons, Johnson & Johnson, PricewaterhouseCoopers, Ernst & Young, Deloitte, KPMG and so on. The first employment rate of business school graduates is above 95%, and the final employment rate reaches 100%, far exceeding the national average of colleges and universities. The vast majority of graduates are employed in economically developed areas of the Pearl River Delta such as Guangzhou, Shenzhen, Foshan and Dongguan, and the average salary has increased substantially year after year.

Mr. Li Ka-shing, a famous business leader, attaches great importance to and cares about the development of Shantou University Business School. He personally taught business students the art of making money, the art of dedication and the art of management. The "Economic Salon" taught by him personally has been held for more than 1 103 since 2010. "Economic Salon" invited famous teachers from all over the world, such as business circles, government departments, academia and so on, to exchange and interact with undergraduates, which had a wide influence in the whole country, especially in eastern Guangdong.

Under the care of government departments and leaders at all levels, and with the strong support of Li Ka-shing Foundation, Shantou University Business School will, as always, take "spreading management knowledge and cultivating management elites" as its responsibility, continue to grow and develop in the reform, and make greater contributions to the harmonious social and economic development of China.