A complete model of marketing planning scheme

A complete model of marketing planning scheme

A complete marketing plan model, in order to ensure the smooth progress of things or work, we need to make a plan in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. The follow is a complete marketing plan model.

A complete model marketing plan 1 1. objectives

In the parents' WeChat circle of friends, a large number of "enrollment registration forms" of training institutions were forwarded, which spread quickly and obtained a lot of student information!

Second, principles.

The marketing plan is based on the following logic

1, training institutions In the circle of friends of parents of students, there must be parents of students who are about to enter school or face the choice of training institutions.

2. All parents forward a large number of enrollment information of training institutions in the circle of friends at the same time, and the enrollment information of training institutions will be exposed in geometric multiples. For example, if a training institution with 200 people has 30 people exposed in each WeChat circle of friends, then 200 parents will forward the enrollment information of the training institution in the WeChat circle of friends at the same time, and there will be: 200*30=6000 people exposed, and the effect will be quite obvious. Such a large exposure is also very beneficial to the brand promotion of training institutions.

Ps: If the principal and teacher actively promote it and ask close friends to help forward it, the exposure will be greatly increased.

Third, the necessary conditions

1, you can mobilize all parents at school to help the training institutions forward the Enrollment Registration Form to the circle of friends.

2. Parents can register directly through WeChat.

Fourth, WeChat preparation.

The core of this scheme is: how many parents help training institutions forward the "application form for enrollment" to friends!

How can I get all parents to help me forward it? The best way is to bring the distance between training institutions and parents closer through WeChat, so that training institutions can easily mobilize all parents by enrolling students twice a year.

Through training institutions, the distance between training institutions and parents has been greatly shortened. Parents can view students' class photos and lesson plans shared by teachers through mobile phones, and interact with teachers in class forums every day. Parents and training institutions will form a very harmonious relationship. This will pave the way for parents to forward the enrollment information of training institutions in the future!

Therefore, training institutions must use WeChat in peacetime. Every time parents turn on their mobile phones anywhere, they must enter WeChat and enter the training institutions into their mobile phones. When training institutions need it, parents will be willing to cooperate.

As for parents, they can register directly through WeChat, and the technology of this micro-training institution will provide corresponding support. Please rest assured the training institutions.

Verb (abbreviation for verb) highlights planning.

1, broken cup as the number, unified forwarding!

All parents, teachers and principals forward at the same time!

At the same time, forward the enrollment information of training institutions, and instantly increase the exposure!

Teachers of training institutions can inform parents in advance and help forward them through parent-teacher conferences.

Because the micro-training institutions are developed through the service number of the WeChat public platform, the training institutions push a message, and all parents' mobile phones will ring at the same time, and everyone will forward it together!

2, recommend courtesy! Sign up directly on your mobile phone and fill in the references!

It is very convenient for parents to register by mobile phone, just fill in: student's name, age, contact person's mobile phone and reference!

This recommender can be a teacher or a parent, and the training institution needs to send a small gift to the parents and teachers who successfully recommend it as a thank you, which is actually a step up.

It is easy for training institutions to count which teachers contribute more to enrollment.

3, mobile phone registration to enjoy the discount!

You can set the time for mobile phone registration to 1 week. After a week, the mobile phone registration activity will automatically end and close, and the training institution does not need to arrange people to check the registration information every day.

In order to make the enrollment activities immediate, training institutions need to use the killer weapon-there are discounts/gifts for mobile phone registration, such as:

Former 10 applicants enjoy a 20% discount on the first semester tuition!

What benefits do the top 50 applicants have!

Those who register by mobile phone will be sent to training institutions with schoolbags.

Training institutions can play freely according to their own situation!

4. The whole plan is realized on the mobile phone.

The principal can check the registration information in real time, and the whole plan will be supported by the technical and operational personnel of the training institution to ensure the implementation of the enrollment plan, free of charge!

Division of responsibilities of intransitive verbs

1. The principal is responsible for formulating the enrollment policy and WeChat enrollment plan, and finally summarizes the existing problems and achievements of this enrollment.

2. Each teacher is responsible for mobilizing the parents of the class and asking them to cooperate with the forwarding.

A complete marketing plan model essay 2 i. Preface

Food, clothing, housing and transportation are the four elements of human life. People put "clothing" in the first place, which shows the importance of clothing to us. As the head of food, clothing, housing and transportation, people's pursuit of the beauty of clothing seems endless. With the improvement of people's living standards, higher requirements are put forward for clothing. Nowadays, clothing is not only a single tunic suit and cheongsam, but also more popular elements have been integrated into our lives, and Japanese and Korean styles and European and American styles have also been blown to China. We Wuxi Aishang Clothing Co., Ltd. formulated this marketing plan in line with the purpose of serving consumers and making them enjoy it better.

II. Introduction

Wuxi Aishang Clothing Co., Ltd. was established in xx, located at No.809 Qianhu Road, Huishan District, Wuxi City (Wuxi Commercial Vocational and Technical College), with a registered capital of 2 million yuan. The company's business purpose is: love conforms to your trend. The company's business scope is: sportswear and down jackets. Sports casual wear, keep up with fashion trends, let you walk in the forefront of fashion; Down jacket, both warm and beautiful. The company aims to serve more consumers and is determined to be a leader in the clothing industry.

Third, the market analysis

(1) Market research

① Means adopted: A, inquiry study B, observation study C, questionnaire survey.

② After determining the specific investigation methods, the company formulated the investigative steps: A, preliminary investigation stage B, formal investigation stage C and result processing stage.

Consumer analysis

According to the survey, 90% of the students bought clothes in the clothing stores on campus, and 70% of the students bought most clothes in the clothing stores on campus.

(3) competitor analysis

Wuxi Commercial Vocational and Technical College is a school with commercial culture. There are many shops in the school, including snack bar, clothing store, barber shop, shoe store and grocery store. The number of clothing stores is not small. The competitors with fierce competition are mainly Wuxi Jinxiu Mountain Villa Clothing Co., Ltd., Wuxi Shuixiu Nianhua Clothing Co., Ltd. and Wuxi Global Clothing Co., Ltd. If you want to stand out among many clothing enterprises, you must rely on your own strength to gain the market.

Fourth, marketing strategy.

1. Target market: students from Wuxi Commercial Vocational and Technical College and students from surrounding colleges.

2. Market positioning: According to modern marketing theory, we should be the industry leader. Becoming a leader in the industry can't be said in words, we should take practical actions. Our market positioning is mainly aimed at students at school, so our price is in the middle range. Low price doesn't mean that our quality will decline. On the contrary, we will provide better goods and more intimate services.

3. Sales method: retail stores are the main ones, and Taobao stores will also be opened for buyers to buy.

4. Enhance brand awareness: increase the publicity of the company through campus BBS, QQ group, advertising leaflets and radio stations.

5. Improve products and services: find better sources of goods and make consumers the biggest beneficiaries. Conduct etiquette training for shop assistants to enhance consumers' goodwill.

Verb (abbreviation of verb) promotion strategy

1, the first phase (lasting about a week): all shoppers will receive a 20% discount VIP card.

2. The second stage (lasting about two weeks): those who spend more than 100 yuan on shopping will be given a plush toy with a value of 10 yuan.

3. The third stage (lasting about one month): Those who have shopped all over 200 yuan can choose a dress that does not exceed 50 yuan at will.

A complete marketing plan model essay 3 I. Marketing status quo

In China, everyone thinks that online marketing is a new online marketing model, which is a bit reluctant in view of the current situation in China and the quality and popularity of netizens. However, we should stand high and see far. In fact, there is still a lot of room for online marketing and great potential. Enterprises can greatly reduce investment and get quick results, which is the first choice for enterprises to do marketing.

Second, the market demand analysis

Feasibility analysis:

1, the competitive advantage of online bookstore with high quality and low price.

2. Online bookstores spread rapidly.

The online bookstore faces 80 million customers.

Analysis of website design requirements

1. Establish a perfect product information display system.

2. Establish a corporate image of honest management.

3. Maintain the leading position in the market.

4. Attract more customers, provide short-term discounts, update information regularly, get to know customers, implement discounts, and engage in promotional activities.

5. Provide more effective services for existing customers.

6. Develop new business opportunities, such as various audio products, various software and hardware, learning CDs and so on.

7, establish a perfect online service system, realize the combination of online and offline.

Third, the promotion plan

1, brand building, establishment of bookstores and chain stores.

2. In addition to personnel promotion, non-personnel promotion includes advertising, public relations and business promotion.

3, search engine promotion

4. Release of commercial information platform: With global resources and various large-scale commercial platforms, the new products of our online bookstore will appear in front of our customers in a timely and effective manner.

5. Industry Links: Search the websites of some peers related to this website extensively on the Internet, and make industry links with them to increase the popularity of various industries.

6. Promotion of business software: Using online marketing business software, the information and product information of online bookstore in University Town will be released to the supply and demand platforms of major industries.

7. Use holidays and weekends to carry out campus publicity and recruitment activities to raise awareness.

8. Implement the membership system.

Fourth, network security management.

In view of the security risks on the Internet, in order to effectively prevent websites from being illegally invaded, ISP should strengthen the security management of websites. Network security management is mainly divided into four aspects:

1. Prevent unauthorized access.

2. Prevent leakage.

3. Prevent users from rejecting the management of the system.

4. Prevent the loss of system integrity.