The latest relevant information on how to optimize website seo

1. Website positioning

Before building a website, the first thing we need to do is to have a clear positioning of the website, which will bring about a customer group with a relatively high conversion rate. When we build a website The purpose is for marketing. Only by focusing on one thing can our website be better displayed, so that website content construction will be relatively simple.

While doing SEO optimization, we must first confirm the final SEO goal of website optimization. With a clear goal, we can better arrange specific work.

This goal can be long-term, strategic, or short-term, but no matter whether it is short-term or long-term, our goal setting must be achievable, and we should not set a fundamental goal. Identify unachievable goals, and then break them down into specific monthly, weekly, and daily stage goals.

The target group is people at all levels of society, and the application of computer networks is relatively inconsistent. To clearly define the audience for the website, if you want to promote it on the Internet, you must promote the brand and effect of disease treatment. Word-of-mouth publicity and promotion based on real people and real stories will naturally achieve better optimization results than bidding.

2. Competitor Analysis

As Sun Tzu said in the Art of War: "Know yourself and the enemy, and you will be able to fight a hundred battles." Before starting to optimize, you must first understand the customer's products and services, and Research your competitors' websites.

The target groups and services of the website can be understood through the website or direct communication with customers. For the analysis of competitors, Ma Haixiang also focused on the following points:

1. Basic data: website age, collection volume, collection rate, snapshot freshness.

2. On-site optimization: TITLE design, description writing, emphasis text, paragraph titles (H1, H2 and the like), URL processing, link depth, use of Nofollow, directory page and content page Optimization and more.

3. External data: quantity and quality of external links, external links to the entire site, external links to the homepage, and brand awareness.

It is recommended that webmasters or SEO personnel can use these aspects to establish a data model, record each item in detail, and write it into the plan.

3. Target group analysis, determine website keywords

Analyze and understand the patient group, which category the target users of the website belong to, and the target users required by different website properties It’s different. I suggest you do precise customer marketing and don’t do SEO for SEO’s sake.

After determining the user group, start researching and analyzing the keywords of the client's website. The principle of selecting keywords is to be user-oriented on the website, and analyze what keywords they will use to search from the user's perspective. The products and services of the website must also be communicated with customers to determine the keywords of the website. The core keywords of the customer website do not necessarily have to be popular but must be accurately introduced)!

As for the method of analyzing keywords, Ma Haixiang suggested that you start with the following points:

1. Research the website keywords of competitors.

2. Keyword mining tools: Baidu backend keyword query tool and Aizhan.com keyword recommendation mining tool are particularly recommended here.

3. Search engine drop-down box and related searches.

4. Long-tail keyword mining on the Q&A platform.

4. Develop website SEO optimization

Here, Ma Haixiang will give you a brief introduction on how to formulate website SEO optimization strategies from two aspects: on-site optimization and off-site optimization. :

1. On-site optimization

Generally speaking, initial websites will have unreasonable features, and the website needs to be modified according to the key points of SEO optimization. Here, Ma Haixiang simply Introduce the following key points:

(1). Optimization of the site structure

The structure of the website must be clear and the layout must be reasonable. Reject complicated codes and reject a large number of JS scripts and FLASH animations. , affects the opening speed of the website, the column settings should be clear and easy to see, so that visitors can browse clearly.

(2) In-site links

For website links and internal links, the following needs to be done:

a. Change the dynamic site to static or pseudo Static (requires technical support)

b. Control the number of internal links in the article,

c. The relevance of the link objects must be high,

d. Give important information There are relatively many links on the web page,

e and URL should be unified, use absolute paths, and do 301 redirection.

The benefits of this are: it facilitates browsing between pages, improves search engine crawling efficiency, and the concentration of topics gives the keywords in the topic a ranking advantage.

(3), SEO detail optimization

For a professional SEO staff, it is recommended that you pay more attention to some SEO optimization details, such as:

a. How to write the title and the ALT tag of the image.

b. Reasonable layout of keywords and keyword density (in titles, tags, description text), and description settings.

c. Long-tail keyword record list.

d. Secondary navigation, directional anchor text, and the anchor text that appears for the first time on the inner page is blackened.

e. Make the page content relevant and keep the content of original articles updated.

(4) Analyze competitors’ keywords

a. Look at the internal and external links of the website, whether the external links are strong, and whether the internal link articles have good anchor texts.

b. Look at the position of the keyword in the title, whether it is on the homepage and appears repeatedly, and whether the website is working around this word.

c. Look at external links from competitors’ homepages.

d. The location of keyword distribution and URL link (whether it is the main domain name or the internal page).

e. Look at the size of the website, the age of the domain name, the volume of inclusions, and the update mechanism.

(5). Add a site map and prepare a 404 error page

When a spider enters the website, the site map serves as a good guide. It is easy for spiders to enter various parts of the website. corner, so we need to build a reasonable website map based on the needs of SEO optimization.

The other is the 404 error jump page. Regarding 301 redirect files and 404 pages, many people will not do it. There are also some webmasters who do not do the 404 return code (for details, please check Ma Haixiang's blog " "Do you really understand 404 page settings?" Related introduction), in fact, these two pages are still very important, serving as a reminder.

2. Off-site optimization

For the off-site SEO optimization of the website, it is mainly through the construction of external links. The main methods are: friendly links, blog comments (messages), and forum signatures (posting), question and answer platform, encyclopedia, classified information promotion.

Here, I would like to share with you some methods and platforms that I often use to build external links:

(1). Blog comments (leave messages) self-built blogs - Sina, Sohu, Tianya, NetEase, Baidu Space, Hexun.

(2), sign the forum, post with some keywords and links - industry-related forums, webmaster forums

(3), promote through classified information - 58.com, Ganji.com, Baixing.com, Jinti.com, Yideng.com, List.com, Baiye.com, Jiujiu Information Network, City Classified Information Network, Chinese Enterprise Directory, Marco Polo, Mechanical and Electrical Home, etc.

(4), Encyclopedia - Baidu Encyclopedia, SouSou Encyclopedia, Interactive Encyclopedia

(6), attach importance to the dissemination of brand and information (publish website soft articles and related recruitment information, etc.) .

(7) Appropriately point relevant keywords to authoritative websites in the article to improve the trust of the website in search engines.

In addition, I would like to remind all webmasters or SEO optimizers that there are some precautions that should be paid special attention to when building external links to the website, such as:

(1), links The text contains keywords, and pay attention to the diversity of keywords.

(2) Try to exchange with websites with higher relevance. The PR value of the other party is greater than that of your own website, and the fewer links exported by the other party, the better.

(3) Pay attention to the diversity of external link anchor texts.

5. Website Staffing

Generally speaking, an ordinary website needs to be equipped with: 2 website editors and 1 external link specialist.

1. Responsibilities of the website editor

Edit original and pseudo-original content on the website, edit original articles and stories on news events, blogs, Weibo, etc., and obtain website information and change the writing.

Webmasters are reminded to pay attention to the frequency of publishing website content, update the content of website columns regularly, and ensure that more than 10 articles are updated every day.

2. Responsibilities of the external link specialist

Mainly promote off-site forums, blogs, Weibo, events, etc., publish updated content on a daily basis to ensure that it is consistent with the content and events of the main website Update frequency, track and maintain the published content, statistically analyze the effect of publishing, look for website external link exchange cooperation, and analyze website traffic and keyword data, regularly rectify existing website problems, and collect visitor information for Statistical analysis.

6. Website effect monitoring and analysis

After the website has been operating for a period of time, as a professional SEO optimizer, what you need to do is to analyze and evaluate the SEO optimization effect of the website. , the monitoring of results can allow us to clearly understand the return on investment of this SEO work, what needs to be improved, etc.

1. Collect statistics on website access data, analyze visitor resource information, and analyze and summarize ways to increase traffic.

2. Perform statistical analysis on the keywords placed, total the keyword popularity at different times and spaces, and continuously analyze and improve the effective keywords on this site, especially when there are events. at the same time.

The analysis of statistical data includes analyzing the traffic statistics system and server logs. Through the analysis of these data, we can also understand the benefits generated by the entire SEO plan, including customer conversion rate, which keywords have high conversion rates, New keyword selections and more.