What should I pay attention to when interviewing product managers?

In recent years, with the rapid development of mobile Internet, the entrepreneurial wave is rolling in, and the position of product manager has also become hot.

Many people have seen the money and opportunities of this position, and have always wanted to squeeze their heads to be product managers, with the determination that product managers can change the world on the road.

Whether you have worked in operation, interactive design, technology development before, or in other industries, or even fresh graduates who have just graduated from universities, you are pursuing the position of product manager. All kinds of product managers have started an overwhelming sharing mode by fighting dry goods, which shows that product managers have become the focus of attention.

However, it backfired. Why do interviews with product managers always fail? Is it because the past experience is not matched enough, the interview topic is too difficult, or your product skills are not well displayed?

Before interviewing the product manager, it is necessary for you to know what the product manager does, what questions the product manager should think about and how to prepare the interview answers. Only by understanding these questions can you be ready for the interview of product manager.

First, do you really know what a product manager does?

At first, you must think that you can be a product manager by drawing a prototype with Axure. However, such a product manager is just a drawing manager!

Later, you thought you could write PRD and MRD, and you could be a good product manager if you knew something about demand analysis. Finally, you find that in addition to endless prototype drawings and endless documents, you have to communicate with technical development repeatedly.

So, you decided to change your job, but you failed in every interview.

In fact, these are just the basic work of product managers. Since you want to be or continue to be a product manager, you must understand the whole process of your work:

Product demand positioning and investigation

Demand analysis, competing product analysis, business process combing, functional organization framework and information architecture establishment, output PRD.

Product prototype (medium fidelity or low fidelity), interaction, dynamic effect, visual design

Develop, test, go online and monitor data.

Moreover, the whole process is cyclical, which promotes product iteration.

What aspects should the product manager consider?

1. Industry and market research

What is the current situation and development trend of the research market?

What are the common promotion strategies in the market at present?

How does the market data change?

How to commercialize the industry?

Where are the potential opportunities in the industry?

2. User research

What is the basic portrait of the user?

What is the relationship between product usage scenarios and user habits?

What are the demands behind user behavior and psychological changes?

How does the basic operational data reflect user behavior?

How to turn user needs into commercialization?

3. Product analysis

What is the product positioning and what kind of demand can it meet?

What scenarios can the product support?

What is the market positioning of the product?

What is the business model?

What is the strategy of the product?

4. Competitive product analysis

What are the advantages and disadvantages of the architecture, page and user system design of competing products?

What are the advantages of competing products in interactive design and user experience?

What are the differences in the realization modes of competing products?

What is the strategy of competing products and how to reflect the differentiation?

5. Information architecture

How can we clarify the relationship among users, scenes and content and clearly present the information architecture?

How is the development path of product positioning planned?

How to design product business processes to better meet the needs of users?

6. Product design

What problems should be paid attention to in product page flow design?

What principles should the prototype design of products follow?

When the iteration frequency is high, how to mark the prototype diagram to make the development easier to understand?

What elements should an operational Pearl River Delta have?

7. Review and iteration

How to efficiently audit product process and interaction design?

How to evaluate the priority of requirements?

How to use user research to guide product iteration?

test

What problems should be paid attention to in product testing?

How to consider the planning of product testing?

9. Operation

Through data operation, how to correctly treat users' addition, activity, retention, proportion of channels, transformation and other data?

How should the operation plan of the product be made to be beneficial to the development of the product?

What should the product manager pay attention to in the interview?

1. Introduce yourself

When describing your work experience, you should first introduce the background of the work clearly, then explain what the purpose of the work is, how to do it, and finally say what the result is, so as to ensure the clarity of thinking.

Highlight the experience that matches the core competence, do not need to cover everything, and be good at describing your work results with data.

The work experience described in each data should be very clear and understand what role it plays in your ability presentation.

2. Group face

At the beginning, we should quickly understand the topic, grasp the core points, and get ready for determining the division of roles between leaders and timers.

If you are ready to speak first after reading the questions, the interviewer will easily be impressed by your quick thinking. Therefore, the group face test is the ability to react on the spot, and quickly understanding the main points of the topic will help you become a leader in the group face.

In addition to keeping clear thinking, we should also pay attention to the way of answering questions, know how to answer them separately, and pay attention to teamwork, which can greatly improve the chances of the group passing.

Step 3: aside

In the interview, do you need to introduce past experience cases, or explain cases according to the logic of introducing project background, work objectives, specific measures and work results? What needs to be emphasized is what work has been done and what results have been brought.

Before the interview, you must be very clear about the comparison between the company's products and competing products. On the one hand, we should examine our understanding of the company's products, on the other hand, we should also look at our analytical ability of competing products and our understanding of the industry development. If possible, bring your competitive product analysis report and past product cases to the interview, which will give you extra points for the interview.

In addition, if data is mentioned in your resume, please be prepared to express the source of the data and explain what it is, because the interviewer will be very interested in your data and hope to better understand your products and operational capabilities from the data.

ask questions

Interview questions are mainly divided into product questions and personal questions.

In the previous product review, the problems are basically inseparable: product positioning, target users, decision analysis of a function, how to analyze and feedback data, methods to pull data, etc. , need normal accumulation and summary.

Market analysis of products, including but not limited to: competitive products, industry development trends, product advantages, and even strategic direction. It is recommended to know the market data and industry trends in advance.

The product manager's abilities, such as data acquisition ability, normative understanding of different platforms, open source tools, document ability, project promotion ability, communication ability, creativity ability and logic ability, are all subtly formed in daily work, so you should learn to standardize and adjust your working methods.

Investigate the quality of product managers and understand their attitudes towards people, such as how to improve their ability outside work, how to understand the industry, what kind of books they like to read, what hobbies they have, and so on.

What materials should the product manager prepare for the interview?

These are just some simple suggestions. The key is to be good at observing and accumulating at ordinary times, regard the products you see as your own products, and if you are a product manager and operator, try your best to do a good job in this product and accumulate all the documents.

This is especially useful for inexperienced Xiao Bai. If you want to change products or operations, it is recommended to bring a study material accumulated at ordinary times to the interview, which I believe will add points. The materials can be these:

The product and operation thinking scheme written for the applicant company can be embodied by mind map.

The experience summary of products and operations will generally be written in word documents.

If you have some data about products and operations, you might as well record it in Excel and sort it out.

Past competitive product analysis, PRD and prototype documents can better let the interviewer know about you.

Cases of past activities are presented in the form of two-dimensional code to help interviewers directly evaluate your work ability.

Can the interview of operation draw lessons from the above ideas to prepare? The answer is yes, because the core is still products and users, so some operations are more likely to become product managers.

Having said that, I believe you can understand why the product manager always hangs up during the interview. You can be unprepared, but in fact others won't. Whether interviewing product managers or operations, we should be fully prepared and look at the work itself rationally, rather than blindly following the trend.

How to find a job?

If you need to find a job as a product manager or operation, Secon.com(www.zhaopins.com) is your best choice. Renren is a recruitment service platform under the product manager, focusing on providing professional services for product managers and operations!

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The positions cover almost the whole country, mainly in popular cities such as Beijing, Guangzhou and Shenzhen.

Whether you are looking for a product assistant, product manager or product director, or looking for an event operation, data operation or new media operation, there is always a position suitable for you here.