About Li Lang Business Men's Wear?

Introduction of Li Lang Li Lang (China) Co., Ltd., established in 1987, is a foreign-funded enterprise founded by Hong Kong-owned Li Lang Clothing Co., Ltd., located in Jinjiang City, the hinterland of the Golden Triangle in southern Fujian, a famous hometown of overseas Chinese. The company has nearly 300 million yuan of fixed assets, more than 40,000 square meters of standard workshops, more than 7,000 square meters of modern equipment office buildings and more than 30 international advanced clothing production lines. At present, there are 0/000 chain stores (museums)/KLOC, with an annual output of 4 million sets of Li Lang business men's fine products, which sell well in the north and south of the country, with annual sales exceeding 500 million yuan and 2,000 employees, including nearly 200 development technology and management personnel, more than 80% of whom have college education or above. 1998 became the first garment manufacturer in Fujian to pass the ISO9002 quality system certification and product quality certification, and in 2003, it successfully passed the system conversion and obtained the ISO900 1:2000: 2000 international quality system certification issued by the Quality Certification Center of China Fiona Fang Committee. The company implements network management and introduces advanced garment production equipment such as computer sleeve machine, bag opener, computer program-controlled setting machine, CAD computer-aided design, computer punch machine and vertical punch machine. It is produced in the United States, Germany, Japan and other countries, and adopts the world's more advanced special machine for suit and trousers production line. A brand-new concept of "business casual" men's wear In 2000, Li Lang took the lead in putting forward the concept of "business casual men's wear" in China, and established its own unique style positioning, becoming a pioneer brand of business men's wear. Li Lang takes "simplicity but not simplicity" as the brand concept, and always follows the business purpose of "treating each other with sincerity, winning people's hearts and winning the market". "Li Lang" products are divided into orthodox and leisure categories. They have their own products all year round, supplemented by ties, belts, socks and other supporting products. They are exquisite in workmanship, novel in style and high in quality, which are suitable for the tastes of consumers in China. On this basis, the company firmly grasps the pulse of the times, leads the fashion trend, and timely launches "Li Lang Business Leisure Series". "Business leisure" meets the dress requirements of modern business white-collar workers, administrative organs and other successful people, with accurate positioning and fast market entry. In addition, the company has hired Mr. Ji, a famous designer from China, the top ten famous designers from China, the winner of the Golden Top Award of China Designer in 2004 and the most commercial value award, as the chief designer all the year round. The clothes he designed not only integrated the world fashion and trends, but also showed the masculine elegance, self-confidence and heroism of men in the 2 1 century. Based on the business model of "equity ownership, industrial specialization, simplification of R&D, joint production, information management and diversified sales", Li Lang has formulated the strategic goal of "focusing on the core, integrating resources, creating a win-win situation, expanding rapidly and building an international brand", taking the market as the guide, relying on famous brands, taking the road of brand management and striving for "quality, image and quality" in the same industry. The company carries forward the enterprise spirit of "honesty, harmony, passion and hard work", strives for survival by quality, development by reputation and efficiency by management. The company has been rated as "Fujian Contract-abiding and Trustworthy Unit", "National Contract-abiding and Trustworthy Unit", "Statistical Credit Unit", "Enterprise with Good Industrial and Commercial Credit", "Quanzhou A-level Taxpayer", "Advanced Quality Management Unit" and "Advanced Brand Creation Unit" for many times. Li Lang Men's Wear has been awarded the titles of "No.1 Brand Share in Fujian Market", "Top Ten Best-selling Brands in Fujian", "Famous Brand Products in Fujian Province", "Top 100 Famous Brand Products" and "Top Ten Most Popular Clothing Brands in China" for many times. Li Lang brand trousers and Li Lang business casual wear were awarded "national quality inspection-free products" in 2004 and 2005 respectively, and Li Lang trademark was recognized for two consecutive years. 1998 became the first garment manufacturer in Fujian province to pass the ISO9002 quality system certification and product quality certification, and in 2003, it successfully passed the system conversion and obtained the ISO900 1:2000: 2000 international quality system certification issued by the Quality Certification Center of China Fiona Fang Committee. In 2002, the company hired Mr. Chen, a famous performing artist, as the brand spokesperson, which made the company famous and greatly strengthened its sales in China market. Now Li Lang has nine branches (Beijing, Hangzhou, Changsha, Zhengzhou, Chengdu, Fujian, Hunan, Guizhou and Xinjiang) and more than 65,438+0,500 chain stores (halls). Today, Li Lang has grown up in China, and its products have penetrated into the east, west, south and north of China. No matter in the past, present or distant future, Li Lang people will, as always, uphold the purpose of service first and create a space for common thinking and common growth.