What does hospital bidding promotion mean?

Bidding promotion is charged according to the number of times potential users visit the website owner, and there is no charge for no customer visit, so the promotion strength and capital investment can be flexibly controlled. Bidding promotion is to optimize the bidding promotion account of search engines, so as to obtain a higher promotion ranking in the search results of search engines. So as to obtain greater benefits with lower cost and shorter time.

English: bid promotion

English: Promotion bidding

Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. This is a new and mature search engine advertisement, which pays for the effect. With a small amount of investment, it will bring a large number of potential customers to the enterprise and effectively improve the sales of the enterprise. Bidding ranking is a kind of network promotion method of paying by effect. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens.

The basic standard of the quality of an account is that anyone who gets this account will know what this account does, how to do it, and where the focus of the account is. What are the important keywords and so on. Therefore, the structure of bidding account is very important for the network promotion of bidders in the future, and it is also the basis for the work.

skill

Selection of keywords

We should focus on enterprise products and services, and grasp customers' search habits and psychology. The core of enterprise network propaganda is the products, services and brands of enterprises. Names and words related to enterprise products, services and brands naturally become the first choice to participate in bidding. Most of these words are popular, but in practice, the promotion of overheated words is not cost-effective. Enterprises should constantly observe keywords, appropriately add long tail words and improve accounts. Real high-quality accounts are all explored by themselves in practice.

Promotion area and time

According to the characteristics of products, businesses and services, the account promotion area selects areas within the business coverage for bidding. Many enterprises can only put their business in the province, but in the whole country. Although it brought a lot of advertising traffic, it also cost a lot of money. It is inevitable to improve efficiency. Promotion time should be synchronized with customer service consultation, otherwise it will cause a lot of waste of bidding fees.

Keywords Title and Creativity

The choice of title and creativity is very important, which directly affects the quality, and then affects the account quality, ranking, consumption and promotion effect. The title description is standardized, accurate and standard, and the theme is clear; Concise, concise; Highlight relevance with keywords; Highlight actual results.