Is there a talent scout in China?

Is there a talent scout in China? Should there be a talent scout in China?

Where is the China talent scout?

Zhou Lu

Once upon a time, Zhang Yimou made a sensation in the film and television circle by choosing the heroine for the new film Happy Hour online. With the continuous development of online beauty pageant, Xie Dong, the deputy director who has been hiding behind the scenes with Zhang Yimou for many years, has become "the first talent scout in China": his photos and resume have been posted online, and applicants are specially reminded not to mistake one for another. At that time, in the eyes of many girls who were interested in "taking refuge" in Zhang Yimou, the name Xie Dong had become synonymous with luck. Just like foreign talent scouts, as long as they are attracted by him, it means a step closer to their dreams. However, when interviewed by reporters, Xie Dong categorically denied that he was a talent scout, on the grounds that "there is no talent scout in China at present". Is there really no talent scout in China? Does this blind spot really exist in the huge mainland entertainment market? Let's take a look together.

Try it: the mainland recruits talent scouts for the first time.

Beijing Goethe Culture Company established a record company in May 2000 and decided to cooperate with South Korea as an international youth idol group. After the company made a lot of advertisements on TV and newspapers, thousands of teenagers signed up enthusiastically. After careful selection, it was found that few of them met their requirements. Both China and South Korea are satisfied with the comprehensive quality of having only one or two children. Everyone thinks that the draft has consumed so much manpower, material resources and financial resources, and it still does. It is too difficult to find a satisfactory singing group.

Through this operation and combined with foreign experience, the company believes that using talent scouts is a shortcut to save a lot of draft funds and various input forces. In order to select more powerful players, the company decided to try to recruit talent scouts to help find and recommend outstanding talents.

The recruitment criteria for talent scouts are: 1. Enthusiasm and professionalism. 2. Understand the current situation of music. 3. Have a broker's vision, and can keenly capture people's inner strength and predict their development prospects. 4. Strong communication skills and certain social experience. 5. Have certain operation ability and coordination ability.

The salary of the talent scout is a one-time reward of 5000 yuan for successfully recommending a player.

After the advertisement of the talent scout was released, many people showed great interest and enthusiasm and took action one after another. Approved talent scouts can be roughly divided into three categories: one is brokers and cave heads, who often perform around with some singing groups, have the opportunity to find performers and have recommended candidates to the company. The other is groupies, mainly girls, who want to take this opportunity to get close to the literary circle and get in touch with their idols, which is unexpected. There is also a Beijinger who mainly wants to develop his classmates.

But so far, the company has not signed any contract with any prospective scouts, mainly because the candidates they recommend are far from the requirements of the company, which shows that their vision and quality are not ideal enough. One of the little girls is only 15 years old, which brings great contrast to the candidates and requirements, which is determined by her age, experience and experience. As a child, she can't find and choose talents. It can be seen that the talent scout profession actually requires a lot of people.

After a period of running-in and trial operation, Beijing Goethe Culture Company changed its original plan to part-time or amateur scouting system for economic reasons. Mr. Xiang Li, director of the planning department of the company, said: "Our practice has proved that it is very unlikely for performing arts companies to hire full-time talent scouts. On the one hand, it is difficult to find talented people with talent scouts. On the other hand, the training cost of talent scouts is high and the burden is heavy.

Reference: Development of Star Exploration Industry at Home and Abroad

In Europe, America and other countries, talent exploration has really become an industry for nearly 10 years. They are far from just wandering around the street looking for beautiful boys and girls as people think. They need a very professional eye to find out whether the selected object is plastic and has development potential. In addition, they must be part of the broker and be responsible for the initial training.

Now, there has been a talent search website in the Mainland-"China Talent Search Network", which aims to find potential newcomers, discover future stars, and provide professional services for newcomers and enthusiasts who are interested in joining the performing arts industry. The website mainly recommends newcomers to directors and producers in Chinese mainland, Hong Kong, Macao and Taiwan, broadcasts recruitment information in the entertainment industry, provides training opportunities for newcomers who want to further their studies, helps improve their performing arts quality and accomplishment, and lays a solid foundation for future development. This can make the recruitment of directors, producers and brokers simple and clear, reduce investment costs and provide an effective and healthy development environment for newcomers. This gratifying phenomenon marks the beginning of the mainland talent exploration industry.

Lenovo: Calling for talent scouts

The entertainment circle that promotes newcomers is very different from other traditional industries. The products it "produces" are singers and stars, and quality assurance is not "no pains, no gains". The most critical determinant is the innate conditions, comprehensive quality and development potential of the actors it trains. If the performing arts company can find a satisfactory "star blank", it indicates the smooth development and fame in the future; If the selected actors are not satisfactory, the next operation of the company will be difficult, and it can be said that success or failure lies here. From this, it is not difficult for us to judge how important the work of talent scouts is, which is related to the overall situation.

From this association's point of view, the emerging headhunting companies specialize in "capturing senior technical talents and management talents", which can help the circulation of market talents, assist the company's development, and fund personal success while making considerable profits. It is a good thing for people and themselves, so why not? If this successful experience is applied to the entertainment circle, it is a good idea to set up a professional talent search company, explore literary talents and continuously transport them to the industry.

On the one hand, in the process of recruiting actors in advance, interviewing many actors for a role, and investing a lot of advertisements, investors often cannot be targeted. For example, this year's "Happy Hour" crew in Zhang Yimou traveled tens of thousands of miles to choose the heroine, which lasted more than four months and met as many as 40,000 girls. It's a pity that such hard work wastes money and energy. On the other hand, there are a large number of newcomers and fans who want to get involved in the film and television song industry. They often don't have a professional channel to get recruitment information and learning opportunities, and the current mixed situation in the film crew is blind to them, and their rights and interests are sometimes not guaranteed. This further proves that with the marketization of entertainment circles in the mainland, the demand for talent scouts is further urgent.

Few people in the entertainment circle talk about talent scouts now, because the industry has not yet formed. However, we have reason to believe that in the near future, talent scout will become a hot topic in the whole entertainment circle.