Three Summaries on Personal Work of Liquor Salesmen

As a salesperson, work performance is the most important. In addition, it is also important for sales teams to unite and cooperate, help each other, advance and retreat together, and work together in Qi Xin.

As a salesperson, I not only want to sell products, but also maintain and develop potential customers. Full of confidence and loyalty to the company, team and products, and infect and instill this confidence and loyalty to every colleague, strengthen their own work discipline and atmosphere, always put the interests of the company first, strive to establish a good reputation of high-quality brands, and fully cooperate with the company's policies and regulations.

I. information collection and analysis of competitive products

At present, there are four characteristic liquors in the market: XX, XX Daqu, XX Yunbian, X Phoenix and XXX Dry Liquor. Among them, Brewster liquor ranks first in the whole market, followed by XX in liquor.

Competing products are now strongly recommending the set meal and personal consumption activities of the Xie Shi banquet.

1, Xie Shi banquet package: according to the retail price of the shopping mall, add one bottle of red wine, one bottle of Sprite and one bottle of fresh orange to the liquor.

2. Personal consumption: drink designated liquor and give corresponding gifts.

The banquet package of XX wine gives the hotel a small profit, but the wine tyrant has no such plan for the time being.

Second, the market sales situation

At present, our products have just entered the market. Compared with competitive products, our products are in a negative state. However, consumers' awareness and trust in our Gu Jing winery is still high. Some consumers will try our Gu Jing Winery, and some unit leaders are loyal consumers of our Gu Jing Winery.

Three. Problems and suggestions

Although our Gu Jing Winery is the old eight famous wines, it is still new in Jiangxi market. It takes a process for a new brand to enter the market and be accepted by consumers. In this process, not only the quality and taste of the product are needed; But it needs more promotion, advertising and changing marketing model and sales skills.

Fourth, the future work ideas and objectives

Constantly increase self-worth and expand knowledge, especially product knowledge. Strive to open up new outlets and maintain existing customers. According to the market situation, think about the corresponding promotion plan. Strive to do everything assigned by the company leaders. Take this job as your career, do it well, do it well. . . . What are you afraid of sweating? What does the sun have to do with this? The key is that in the near future, I believe that my efforts will always pay off, and I also believe that I will do well. I also believe that Gu Jing Winery will become the leader of this market one day.

extreme

Since 20xx, as the manager of winery business department, I was responsible for the sales of various wines in xx area. In this year, I cherish this job, take responsibility in my work, become a success in the competition, and do a good job in sales to the letter. In the case of poor liquor sales in the financial crisis, I will grit my teeth, strengthen my confidence, pursue Excellence, catch up with the first-class, emancipate my mind, forge ahead in competition, base myself on a higher starting point, adhere to higher standards, achieve faster development and create new glory in liquor sales. We have made gratifying achievements. Below, I will report my work in the past year as follows:

The first is to launch a "zero risk" service.

Since the "zero risk" of XX wine, I have made a serious investigation and study on the zero risk service for consumers, and think that we should serve consumers through the zero defect products and exquisite market segmentation of XX wine. Every bottle of liquor purchased by consumers is printed with 800 national free service telephone numbers. Through communication, the distance between consumers and draft beer is shortened, and the zero-defect quality of XX beer is further strengthened. Through professional service, I helped XX to speed up the delivery of goods in time, from commodity display to container display to ubiquitous POP poster tips. Business representatives followed the whole process, making every dock a perfect dock and a model project. XX beer sells not only commodities, but also professional services, bringing rich returns. According to statistics, the annual sales reached XX yuan.

Second, broaden the market.

Before the beginning of the year, XXX liquor occupied more than 90% of the market in XX. XX wine lags far behind our liquor. In order to compete, we took measures to improve service quality and advertised in many local media, which achieved remarkable results. As a result, the people of XX have become household names about XX wine, and everyone knows it. At the same time, we vigorously promote alcohol in rural areas. In the promotion, giving gifts and rewards is attractive to farmers. For example, in view of the fact that some farmers are in urgent need of agricultural machinery but lack of funds, the first prize will be set as an agricultural tricycle in the prize-winning activities, instead of high-end electrical appliances such as color TV sets, refrigerators and air conditioners, and the winners will be vigorously promoted so that farmers can acquire tricycles with their dreams and identify their brands when they consume; In view of the characteristics that many farmers like to play poker after drinking with relatives and friends, this gift is defined as a specially designed advertising poker, which is beautifully designed and can't be bought in the market. It is very popular with farmers' friends, so the sales volume has increased greatly.

Third, summary.

In a word, I have done a lot of work in sales this year, but there are still some shortcomings, mainly due to insufficient publicity and lack of publicity funds. However, with excellent sales performance, we will do better in the sales of XX wine next year.

Tisso

I entered the company on120XX 165438+ at the end of October, and I cherish the opportunity given me by the company leaders. Through a month's efforts, I have mainly achieved the following six aspects.

I. Training

XX year165438+1October 27th-XX year 65438+February 2nd, the company leaders personally presided over the training. In order to test the training effect, we held the final exam after the training on February 3, 65438, XX, and the invigilation was very strict. Fortunately, I have been working hard and passed smoothly. The superb marketing knowledge, vivid marketing cases, unusually mature marketing experience and rich marketing experience of the company leaders left a deep memory on me, and the training time arranged was also reasonable: learning marketing knowledge in the morning and digesting it at home in the afternoon. After a week of training and study, I carefully recorded the class notes, carefully read the training materials, and comprehensively thought and digested the marketing knowledge. A distinct marketing avenue was presented in front of me, which completely cleared the marketing fog in front of me and gave me a feeling of being suddenly enlightened. Marketing could have been done! I had a little knowledge of marketing before, but now I have a certain understanding of marketing through the ultra-intensive short-term training of company leaders, and I have a deep understanding of the knowledge I have trained (company profile, company human resources system, Wuliangye Co., Ltd., XXX Jiangnan ancient wine, 3+2+3 combined marketing model, etc.). ). At the same time, I also know that I will do the same in future training in combination with my human resources work. This is the model and model for my future training, which is worth learning again and again!

Second, human resource management.

According to the arrangement of the company's leaders, I made a simple innovation in the company's human resources system:

1, in employee registration form, employee recruitment, performance management and kpi performance appraisal;

2. Prepare attendance sheets, organize employee files and input them into the computer;

3, brewing human resource management system;

4. Recommend and hire Su Feng, a part-time graphic designer of the company.

Third, office and logistics support.

1. According to the instructions of the company's leaders, after careful comparison and repeated weighing, we installed a Tietong telephone (number: 69990998) and broadband (cost: 660 yuan includes broadband antivirus software given by Dr. An after one year's off-line). Pay the deposit in 300 yuan to book 800(400) and 7 100XXX toll-free numbers.

2, xx building property management, pay electricity, mail, telephone broadband installation, etc.

3. Assist XX manager to do a good job in the office.

4. Ensure the normal operation of computers and printers, redo the operating system and install drivers.

5. Do a good job of logistics support for the marketing department manager who is away on business (assist Manager Wang in copying, faxing, telephoning and inputting documents, etc.). ).

6. Pay an investment visit to XXX, XX and the region with Manager Wang.

Fourth, regular meetings.

1. Basically, every weekend, company leaders personally preside over meetings, listen to employees' reports, comment on employees' work problems, praise the advanced and encourage the backward, and make work plans for next week. I carefully record every regular meeting, and I am not afraid of making people laugh. I have gained a lot.

The regular meeting gives me the feeling that I will make progress as soon as I attend. In particular, I am still a newcomer to marketing, and I am still relatively lacking in alcohol marketing. Many marketing practices are still limited to the understanding stage, and the opinions of company leaders are very pertinent, which is really conducive to future marketing work; When I was in a marketing dilemma, the inspiration of the company leaders gave me a new feeling of "no way out, but also going to the village".

Verb (abbreviation of verb) XX Liquor Market in Six Counties

1. I realize that I have many shortcomings in wine marketing. I hope to exercise by actually running the market and actively strive for the task of wine market research in six counties and districts of XX from the company leaders.

I'm not afraid of the hard work of traveling. After more than a week of centralized collection of information about wine merchants, I have a preliminary understanding of the wine market in XXXX area. 3. Collect data of wine merchants: XX 29, XX 26, XX 35, XX 4 1, X 30, X 37 (supplementary original data).

Sixth, pay a return visit to the wine merchants in six counties of XX.

1. Those who specialize in making a certain brand of liquor, such as Jin Shiyuan, Yanghe Blue Classic and tanggou Zhenbaofang, will not consider taking other brands of liquor.

2. Basically, winemakers have 2-4 brands in their hands.

3. I am very interested in our 3+2+3 combined marketing model. I think it is very advanced and must do something.

4. There are not many powerful wine merchants (there are mature marketing networks, funds and multiple delivery vehicles), and basically each market is less than 10.

Near the end of the year, most of them are holding an order meeting to actively prepare for the arrival of the Spring Festival in the peak season of gold sales.

6. Wine merchants are very cautious in taking over brands, and they all want to buy less goods and pay less performance bond. Some even proposed to sell a little less goods for trial sale first; Some people say that some goods can be displayed in him first; Someone proposed to set up an office here, and I will do it when the market is mature.

7. Most of them are required to leave investment information and then consider it.