Notice on holding Kaifeng City’s live broadcast contest to benefit people and promote consumption

In order to use online e-commerce live broadcasts and the "Internet celebrity" economy to support and revitalize agriculture, assist rural revitalization, promote consumption poverty alleviation, and further activate the vitality of the consumer market. The Kaifeng Municipal Commerce Bureau plans to cooperate with the Kaifeng Branch of China Post Group Co., Ltd. to organize a "cloud" assistance for rural revitalization to help enterprises benefit the people and "postal services" - Kaifeng City's "Benefiting the People" live broadcast competition to promote consumption. The relevant matters are now notified as follows:

1. Name of the contest

Kaifeng City’s “People-Benefiting Choice” Consumption Promotion Live Broadcast Contest

2. Theme of the Contest

"Cloud" assistance for rural revitalization, helping enterprises and people benefit from "postal services"

3. Organizational structure

Sponsors: Kaifeng Municipal Commerce Bureau, China Post Group Co., Ltd. Kaifeng Branch

Co-organizers: Kaifeng Network Economy Association, Yellow River Water Conservancy Vocational and Technical College, Kaifeng Technician College

Co-organizers: Kaifeng Tisu MCN Industrial Park, Henan Longfan Culture Media Co., Ltd., Henan_Zhong_Film and Television Media Co., Ltd., and Yishiqi Digital Technology Co., Ltd.

In order to successfully organize this competition, the Kaifeng City "Benefiting the People" Consumption Promotion Live Contest Organizing Committee was established. The secretariat of the organizing committee is located in the Municipal Commerce Bureau and is responsible for event organization, promotion and implementation of each stage, and promotion of the competition.

IV. Competition Time

December 20, 2021 - February 28, 2022

V. Competition Process

Activities It is divided into seven stages: registration, event promotion, live broadcast docking, competition start, competition progress, competition selection, competition awarding and summary.

Registration

On a county-by-district basis, organize units, teams or individuals to fill in anchor registration information and preferred product information online or offline. Offline registration information is collected by each county and district commerce bureau. To register online, you need to follow the public account of "Kaifeng Municipal Commerce Bureau" or "Kaifeng Municipal Postal Branch", scan the QR code to download the registration information, fill it out and send it to the organizing committee's email address. After confirmation by the staff, the applicants and enterprises will be notified. Registration is deemed successful.

Event push

The networks and new media platforms of Kaifeng Daily, Kaifeng TV, and Bianliang Evening News, as well as the official websites and public accounts of the city’s commerce, postal and other departments at all levels, are constantly Push competition information and create a strong atmosphere.

Live broadcast docking

The organizer will review the registered preferred product information and anchor status. After review, the selected companies take the initiative to connect with the participating anchors, and through online contact or offline matching meetings, the two parties will clearly communicate with the anchors on the product categories, product prices, live broadcast platforms, promotion forms, etc., and sign a live broadcast cooperation agreement. Book.

Activity Launch

At 9:00 a.m. on January 10, the launch ceremony of the live broadcast competition was held. Leaders of relevant units, representatives of selected companies, and anchor representatives made speeches. The merchant and the anchor sign a live broadcast cooperation agreement. The organizer announced the start of the event. Invite relevant departments and media to attend the meeting.

The event is ongoing

Contestants will live-stream their products through the sales platform. Each live broadcast event must be attended in accordance with the requirements of the organizing committee, with unified topics, unified logos, etc., and screenshots, background data and other information of each event must be retained for the organizing committee's statistics.

Contest Selection

After the deadline for the live broadcast competition, the competition organizing committee will give different weights based on the number of likes the contestants received, the number of fans increased, the number of sales, and the sales volume during the time period. Formulate the awarding rules, conduct comprehensive scoring and evaluate the results. In the end, 5 awards including the Popular Anchor Award, Goods Delivery Expert Award, Outstanding Organization Award, Preferred Product Award, and "Green Packaging" Award in Kaifeng City's "People-Benefiting Choice" Consumption Promotion Live Broadcast Competition were selected.

Awarding and Summary of the Event

In late February, the award ceremony of Kaifeng City’s “People-Benefiting Choice” consumption-promoting live broadcast competition was held to summarize the results of the competition.

4. Participants and conditions

Participants: e-commerce parks, live broadcast teams, e-commerce company leaders in various counties and districts, students from universities in Bian, Internet celebrity anchors, short video Experts, first secretaries in villages, people engaged in online live broadcasting, as well as teams and individuals interested in live broadcasting can sign up.

Participation conditions: Participants must be at least 18 years old, have civil capacity, have positive energy and good conduct, and have no illegal or criminal records or bad records on the live broadcast platform.

5. Participating Products

Counties and districts focus on supporting agriculture and revitalizing agriculture, helping rural revitalization, and promoting consumption and poverty alleviation. Fill out Attachment 3 "Registration Form for Preferred Products in the Live Broadcast Competition", which is highly recommended. 10 products were submitted to the organizing committee for selection.

VI. Award Settings

1. Anchor Awards: Three Popular Anchor Awards will be awarded with certificates and trophies; Six Goods Delivery Expert Awards will be awarded with certificates and trophies; Outstanding Anchor Awards Several people, issue certificates.

2. Organization awards: several outstanding organization awards, certificates and medals.

3. Enterprise awards: There will be three preferred product awards and three "green packaging" awards, and medals and certificates will be awarded.

All award-winning units, teams and individuals will be given priority in the annual evaluation, e-commerce division and other related certificates and qualifications.

7. Other Matters

1. The award rules, corporate anchor cooperation agreement, etc. shall be subject to the issuance by the organizing committee.

2. The competition follows the principle of fairness, justice and openness. If a contestant is found to have maliciously cheated on orders, cheated, false publicity and other violations during the competition, as well as content that damages the social image, the contest organizing committee will immediately cancel the contest. qualifications and notify relevant departments for further processing.

3. The competition organizing committee has the final right to interpret this competition.

Contact information:

Kaifeng Municipal Commerce Bureau, Cong Le, 22771811

China Post Group Co., Ltd. Kaifeng Branch, Zhang Jinan, 23883396

Email: kfzhangjinan@henan.chinapost.com.cn

Attachment:

Attachment 1: List of Live Broadcast Competition Organizing Committee.docx

Attachment 2 : Live broadcast competition anchor registration form.xlsx

Attachment 3: Live broadcast competition preferred product registration form.xlsx

Attachment 4: Live broadcast competition registration QR code.doc

Attachment 5: Unified logo.docx for live broadcast competitions

Kaifeng Municipal Commerce Bureau China Post Group Co., Ltd. Kaifeng Branch

December 20, 2021