What does corporate image include?

Corporate image consists of organizational image, product image, personnel image, environmental image, cultural image and community image. The components of the above types of images can be subdivided into the following categories:

Organizational image: system, system, policy, guideline, process, procedure, benefit, efficiency, credit, commitment, service, guarantee , scale, strength

Product image: quality, packaging, style, trademark, service

Personnel image: leadership, management group, employees

Environmental image: Corporate facade, buildings, landmarks, layout and decoration, display system, environmental protection and greening

Cultural image: historical traditions, values, entrepreneurial spirit, group style, professional ethics, norms of speech and conduct, company etiquette

Community image: community relations, public opinion

1. Introduction

Corporate image refers to the overall image of the company established by people through various signs of the company. , is the core of corporate culture construction. Corporate image is an external manifestation of corporate spiritual culture. It is the overall impression felt by the public during their contact with the company. This impression is obtained through the sensory transmission of the human body.

2. Inner spirit

Inner spirit refers to the spiritual outlook and temperament of an enterprise. It is a comprehensive expression of corporate culture. It is the spine and skeleton that constitutes the corporate image. It consists of the following three aspects:

1. Pioneering and innovative spirit. This is something every business should have and is very important. That is to say, every enterprise should adapt to the needs of the market economy and have the courage to explore and innovate. That is to say, it must continuously conduct public relations activities with the development of society, changes in the environment, the needs of activities and different public objects. Supplement, improve and innovate the content and form to make it richer, more distinctive and more attractive.

2. Positive social outlook and values. Enterprises should have their own social philosophy. They should not only establish a good citizen image in marketing activities, but also care about social issues and social welfare undertakings, so that enterprises can benefit the people and society while developing themselves.

3. Honest and fair attitude. Enterprises should abide by laws and regulations, conduct fair transactions, and provide considerate services. This honest and decent competitive attitude and business style are the foundation of the corporate image.