How should China enterprises objectively understand the craftsman spirit advocated by Japanese enterprises?

Let's first understand what craftsman spirit is. Akiyama Woodworking, Japan's leading furniture manufacturer, has a book called "Craftsman Spirit". The understanding of the craftsman spirit in the book is as follows: the so-called "persistence" means "not giving up" on things; The so-called "don't give up" is also a kind of "depth of thought", thus tempering the mind, cultivating yourself and awakening everyone's first-class spirit. It can be seen that the craftsman spirit is more of an attitude and belief.

In today's fast-paced and high-pressure society, people tend to be impetuous, which makes some enterprises pay more attention to immediate interests and pursue immediate interests such as less investment, short cycle and quick results, thus ignoring the quality soul of products. At present, in order to pursue profits, many domestic enterprises have a vicious circle of sacrificing quality and selling products at low prices. In the Internet era, in the commodity globalization economy, products without differentiation and branding will be eliminated because of lack of market competitiveness.

There are two main points in the craftsman spirit advocated by Japan:

First, love what you do more than anything else, including the money and reputation it brings you; Second, strive for perfection and elaborate production. In the Japanese concept, increasing from 60% to 99% and increasing from 99% to 99.99% are the same concept. Since the Edo era, the "honor law" of product Excellence has been formed among Japanese craftsmen. Japanese craftsmen closely associate product quality with personal honor and disgrace. It is under the impetus of this "honor law" that they are willing to take the initiative to strictly demand product quality, and their pursuit of exquisite skills has reached a neurotic fanaticism, naturally forming a brand representing a unique spiritual culture.

It can be said that the products made by the craftsman spirit have more unique value and are valuable brand building, which is difficult to copy and surpass. For example, Jiro Ono, the Japanese god of sushi, even wears white gloves to protect his hands when he sleeps in order to make sushi to the extreme.

As a big manufacturing country, "Made in China" generally gives people the impression that the quality is not high and the price is cheap. At present, China's manufacturing industry is in a critical period of transition from production to service, from a manufacturing power to a manufacturing power, and from manufacturing in China to creating in China. Therefore, in addition to technological leadership, the cultural "artisan spirit" is equally important. In fact, more and more craftsmen's works have emerged in China, and it is expected that in the near future, there will be more world-renowned products and brands in China.

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Plaid clothes, a woman who loves free travel and is persistent in brand marketing. You are invited to pay attention to the official account of WeChat WeChat: Marketing Flight.