What does Yili's channel advantage mean?

Yili's channel advantages mainly lie in its wide coverage and diversified channels. By deepening the offline store market, Yili has multi-level national sales channels, including supermarkets, convenience stores, commissary terminals, as well as direct stores and franchise stores, to ensure that products can quickly cover consumers all over the country, distribute through diversified channels, and enhance product competitiveness.

Yili's channel advantage is also reflected in the e-commerce platform. With the rapid rise of e-commerce, Yili has also accelerated the layout of e-commerce channels. On e-commerce platforms such as Tmall, JD.COM and Suning, Yili has a rich product line and guides consumers to shop through various promotional means. At the same time, Yili also cooperates with e-commerce to develop emerging channels such as unmanned vending machines to meet the diverse needs of consumers.

Yili's channel advantage also benefits from its strong brand influence. Yili has actively participated in brand promotion and marketing for many years, established a wide brand recognition and reputation, and has a large number of loyal consumer fans. Yili's brand recognition provides high recognition and viscosity for channel partners and consumers, expands sales channels and channel efficiency, and further improves sales performance.