Accessory store syb business preparation plan

Accessories can be said to be one of the indispensable decorations. It seems that opening a jewelry store is also a good choice. I have compiled a syb business preparation plan for a jewelry store for everyone. I hope you like it! SYB entrepreneurship preparation plan for a jewelry store Part 1

1. Basic information

1. Company name: Grid Store

2. Industry type: retail

3. Organizational form: individual industrial and commercial households

Main business scope: major schools in Huaibei City

4. Business location: Huaibei Coal Normal School

Area: Covering an area of ??about 150 square meters

Reason for business location: Because there is no one here or in the entire Huaibei City so far Gezi Store, the main consumers of this store are students and some young girls, and Huaibei Coal Engineering College is a large college in this city, with a large population flow, and the market prospect is very broad.

II. Project Overview

I am a junior college student. My major is nursing, but I have been interested in business a long time ago, even though I am still a freshman in college. But in the current social environment of financial crisis, it is no longer unusual for college students to start their own businesses. Based on my experience, financial situation and understanding of today's society, I decided to open this grid store after careful consideration.

3. Business planning

The main income comes from rent collection, management fees and operating commodities

First rent a store with an area of ??180 square meters, and then carry out renovation of the store. For decoration, make about 30-35 grids one by one on the wall. Then, recruit tenants to rent their remaining spaces to others. Tenants can be students or social workers. Tenants sell the things they want to sell in the selected grid (such as cosmetics, handicrafts, accessories, etc.). However, tenants who want to sell things but do not have time to manage them can use computers to manage their grids uniformly and charge management fees. The current rental and management fees are initially set at 1.5 yuan/day and 2 yuan/day for each grid respectively.

IV. Market Research

There are many grid stores like this in big cities such as Wuhu universities and pedestrian streets, and the business is good. In Huaibei City, I also investigated some of this type of stores. There are some jewelry stores and handicrafts stores, but it is found that the types of their stores are not complete, the prices are expensive, and the consumer range is narrow

5. Market prospects

So far, there is not a grid store in Huaibei City. And its consumer range is relatively wide, ranging from middle school students to adults and even the elderly. The items sold by the grid store are not very expensive either. Nowadays, college students can generally afford it, and the business types are complete to meet the needs of different people. In the future, we can also open many branches in major schools in Huaibei and even in Huaibei City. The market prospects are very promising. Accessories store syb business preparation plan Part 2

1. Summary

A gift development and planning agency once conducted a survey on thousands of people on the gift market. The highest number of gift-giving times is 267 times, the lowest number is two times, and the average is 3.9 times. Among the amounts of gifts, the most expensive reached 1,288 yuan, the cheapest was 11 yuan, and the average was 35.6 yuan. Based on the above data, it is estimated that the gift market: the national population is 1.3 billion; the number of gift-giving people per year is 3.9 times; the amount of gifts per person is 35.6 yuan = the market capacity is 180.5 billion yuan. Emotion is a concept of universal significance, including family affection, friendship and love.

Emotions are everywhere, condensed in relationships such as classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, close friends, lovers, lovers, etc. The simplest and most direct way for people to express their feelings is And the most effective way is to give gifts. The emotional gift industry is an emerging industry full of temptation. As a new economic growth point, developed countries have gradually matured. Specialty stores of various grades and sales points are dotted around, at various levels. Various styles of products fully meet the growing market demand. In China, this industry is still in its early stages of development. Its market potential is huge. 2. Company description

1. Company name: Xi'an Xinrui Trading Co., Ltd. - x98 craft gift professional chain store

2. Company purpose: Let happiness accompany you and promote affordable prices In the end

3. Company service: a gift, a heart, a blessing, a happiness

4. Company form: joint-stock system

5. The company's business model: independent chain operation

3. Company business strategy

1. Current status of the industry

On the one hand, it is a birthday gift store specially opened around birthday themes and fashion accessories chain stores. Currently in Xi'an, there are mainly "Guangzhou Colorful" Love Oxygen Bar, "Happy 365", "In the Mood for Love", "5151" Seker, "Ayaya", Fashion Youth, etc. The business model is in the form of franchise. , the price is higher, the average profit margin is at least 50, and some are as high as 100 or even 200. The management system is also imperfect, the development of each alliance store is uneven, and there is no real scale benefit.

On the other hand, there are traditional individual stores or mom-and-pop stores. Although their operations have existed for many years, they have not achieved scale, have no brand effect, have low awareness, and the economic benefits are not ideal. They can only be regarded as A means of livelihood to support a family.

2. Market Analysis

According to the survey, there are currently three gift-giving phenomena: First, some companies regard birthdays for employees as an important means to improve corporate cohesion. This phenomenon is very common; Secondly, some business people regard birthday gifts as family bargaining chips in business dealings and play the family card; thirdly, in schools, celebrating birthdays for classmates has become a widespread trend. These three phenomena have caused the scope of gift-giving to go beyond the simple categories of family, friendship and love in the past, especially for students. Xi'an has more than 100 universities, private and other higher education institutions of various types, with more than 1 million students enrolled. This makes the gift market broader.

3. Business model

Strategically expand in the form of a chain of self-operated professional stores. Targeting the consumer market of college students, we focus on opening professional stores in commercial streets and university towns around universities to make full use of Local wholesalers cooperate by distributing goods and settling in installments. Carry out brand promotion and strive to make the company's brand bigger and stronger within three years, thereby quickly promoting the company's snowball development.

4. Marketing strategy

Implement unified storefront, unified brand, unified image, unified procurement, unified selling price, unified service quality, unified management system, etc. for comprehensive and unified management. Create economies of scale.

IV. Competition analysis

1. Competitors? Individual stores and mom-and-pop stores. Their business philosophy is relatively backward, and their awareness of market economy and law is relatively weak. Therefore, their business limitations and barriers are relatively large, and their small farmer mentality is serious. Therefore, the quality of the goods they operate cannot be guaranteed, and their purchase channels are relatively messy and complicated. Limitations, single variety, poor service. At the same time, the fashion and novelty of the products are not strong, especially they cannot attract the individual needs of the younger generation. As a chain store, it is backed by strong financial strength and a unified operating model. It controls the quality of goods from the source of purchase, and reduces the cost of goods from various aspects such as circulation, so as to provide more favorable prices. lower prices and better products to consumers.

At the same time, chain stores can carry out some promotional activities and advertising, while farm stores and mom-and-pop stores tend to do their own thing and generally only focus on traditional word-of-mouth. Moreover, their stores are small, and they cannot compete with them from several aspects. In addition, the shopping environment is not ideal, and they cannot provide consumers with better shopping enjoyment and freedom.

2. Competitor birthday gift specialty stores and fashion accessories stores. It has certain standardization, scale and specialization, and its products are also more fashionable and personalized. But its price is higher and its profit margin is large. Moreover, there are large differences in the strength of the franchised companies, and the management system is not sound. In particular, some companies only focus on developing the number of franchise stores and charging franchise fees. But ignores the support, follow-up services and regional protection of franchise stores. This resulted in chaotic management of franchise stores in the later period, uneven development, difficulty in unification, and separate formations, thereby losing the advantages and economies of scale of the franchise chain. As a professional chain store, there is no intermediate link for direct management and chain operation. It has a richer product reserve, more professional operations, more affordable prices, and more humane services. In this way, it can meet people's personalized and fashionable gift-giving needs to the greatest extent, and solve the practical difficulties of difficult gift-giving and even more difficult to give good gifts. A gift, a heartfelt intention, a blessing, and a happiness convey the concept of happy consumption and lead a new trend of happy consumption, which is highly competitive.

5. Business points

1. Employee requirements: a. Salesperson: honest and trustworthy, responsible, motivated, with strong answering ability and professionalism;

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b. Store manager: Must have been working as a salesperson for six months, and can only be appointed after passing the assessment.

2. Staffing: one one-star standard store manager, one deputy store manager, and 2 salespersons (50 square meters).

3. Salary system: Establish a humanized salary system, dynamically distribute wages and bonuses, and employees can participate in shares and receive dividends. Retain talents to the maximum extent;

4. Employment principles: Give each employee full trust and opportunity, use their abilities to the best of their ability;

5. Store size: A one-star standard store is 50-100 square meters, a Samsung image store is 100-200 square meters, and a five-star flagship store is more than 200 square meters;

6. Pricing principles: a. New products (specialty products) will be launched in In the form of Slow-moving items after one month) are downgraded for sale, such as 9.8 is 5, 19.8 is 9.8, and 29.8 is 19.8.

7. Profit rate: a. Unique and personalized fashion products (not sold by local wholesalers) are 50; syb business preparation plan for jewelry store 3

1. Enterprise profile

Main business scope: DIY creative gifts, dolls, trinkets, wallets, exquisite notebooks, desktops

Accessories and other interesting, practical, innovative products that can be used as holiday gifts.

□Manufacturing? Retail? Wholesale □Service □Agriculture

□New industries □Traditional industries □Others

2. Personal situation of the author of the business plan

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Previous relevant experience (including time):

Educational background, relevant courses studied (including time):

3. Market evaluation

Target customer description: 1. The initial target customers are women aged 15---25 years old in Jiangbei, Huizhou, mainly students from technical secondary schools and colleges and young white-collar workers.

2. Retailers with bulk demand in Huizhou City.

Market capacity or the company’s estimated market share:

Huizhou Jiangbei has a population of more than 300,000, and there are many technical secondary schools and colleges (at least 6) near our store

Above), the number of teachers and students is about 50,000. In addition, office buildings such as CITIC City Times, Gemini International Business Building, and Desai Building

have been built on the left and right sides of the city's administrative center, with at least 80,000 office workers.

Only, they are keen on shopping and tend to choose to shop within the region. Therefore, in the initial stage of opening our store, it is estimated that it will account for 3% of the market share in this region.

Change trend of market capacity:

As Huizhou City’s per capita GDP accelerates and grows rapidly year by year, Huizhou City’s per capita disposable income

It is also improving steadily. As an administrative center and business center, Jiangbei will show strong vitality and development potential. With the promotion of business, the market capacity of our store will increase steadily.

Main advantages of competitors:

1. It has been in business for a long time and has a certain number of old customers.

2. Priority was given to better geographical locations.

3. Strong economic strength, large stores, large scale, and large liquidity.

4. Start early and have experience.

5. Better management. Competitors' main disadvantages:

1. There are many styles and quantities purchased, more inventory, and style updates are at a disadvantage.

2. The scale is large, the investment is large, and the risks are also high.

3. Failure to see the huge consumption potential of students and not paying much attention to students’ consumption psychology.

4. Management and sales focus on wholesale and do not pay much attention to retail.

5. There is no innovation in styles in the store. The company's main advantages over its competitors:

1. The store is small, with reasonable layout, low cost and low risk.

2. Make full use of information resources and the Internet, grasp the latest product trends, and continuously launch innovative and interesting gifts.

3. Pay attention to the consumer psychology and habits of college students and young white-collar workers.

4. The purchase quantity is small, which is conducive to product replacement and capital turnover.

5. We will not ignore retail sales because of low profits, we will operate with the same heart and capture the hearts of every customer. The main disadvantages of this enterprise compared to its competitors:

1. Insufficient business experience and no stable logistics chain.

2. With less funds and small scale, the relative expenditure will be larger.

3. When you are just starting out, you need to spend more time on purchasing and marketing.

4. Small scale, short operating time, and unattractive to customers.

5. The geographical location is relatively poor.

IV. Marketing Plan

1. Product

2. Price

3. Location

( 1) Site selection details:

(2) The main reason for choosing this address: ?Jiangbei is the core area of ??Huizhou’s transportation axis, with extremely convenient transportation. Shenzhen, Dongguan and Huitong

The 1-hour living circle will further promote the development of Huizhou’s commercial market.

? Jiangbei Yiwu is a small commodity giant with a total construction area of ??130,000 square meters. The brand of Yiwu

will have great influence. ?There are many universities and office buildings nearby, with great consumption potential. ④The rent is reasonable.

⑤My home is nearby, making it easy to manage.

(3) Sales method (select one and check?):

Products or services will be sold or provided to: ?Final consumers?Retailers□Wholesalers

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(4) Reasons for choosing this sales method: Jiangbei Yiwu’s business model is mainly wholesale and retail. Therefore, making good use of Yiwu’s brand and learning from the experience and business methods of Yiwu merchants will be beneficial to our store’s business. Development and expansion.

5. Enterprise Organizational Structure The enterprise will be registered as

Individual business owner □ Limited liability company

□ Sole proprietorship □ Others

　□Partnership

Proposed name of the enterprise: Xiaoping Gift Shop

Employees of the enterprise (please attach the enterprise organizational chart and employee job descriptions):

Position monthly salary

Owner or manager: 1,500 yuan per person (responsible for purchasing, bulk sales and capital circulation control, etc.)

Employees: monthly salary for one person

(Responsible for the sales of spare parts and basic management of the store) Business licenses and permits that a company with a cost of 1,000 yuan will obtain:

Estimated fees by type

Business license is 50 yuan, tax registration is 50 yuan for a company Legal responsibilities (insurance, tax):

Category Estimated Cost Fixed Tax

6. Fixed Assets

1. Tools and Equipment

Based on the forecast sales volume, assuming a production capacity of 100, the company needs to purchase the following equipment:

2. Transportation equipment

Based on the needs of transportation and marketing activities, it is planned to purchase the following transportation equipment Tools:

3. Office furniture and equipment The office requires the following equipment:

4. Summary of fixed assets and depreciation

7. Liquidity (months)

1. Raw materials and packaging

2. Other operating expenses (excluding depreciation and loan interest)

8. Sales revenue forecast (12 months) 9. Sales and cost planning