Why does Land Rover 1 14 only produce luxury SUVs instead of cars?

Land Rover has always been famous for its luxurious and high-performance off-road vehicles. In recent years, due to the successful sales strategy in China market, Land Rover has achieved brilliant sales performance again.

I think the reason why the Land Rover brand does not produce cars is mainly the brand positioning and research and development capabilities.

At the beginning of the brand establishment, Land Rover has established high-performance luxury off-road vehicles as synonymous with its own brand, which is well known all over the world. Once the car is produced, people all over the world will question the professionalism of the brand.

Then Land Rover, the main research and development direction is off-road vehicle project. Once you want to produce cars, you need to recruit a large number of teams to design and develop car models, which is a very huge project for any company.

In addition, cross-domain research and development of new models need strong funds as support, and Land Rover can only be regarded as a niche brand among many well-known automobile brands, and it simply does not have enough strength to take care of the research and development of car models, so it will be safer to focus on the models in its own field to reduce unnecessary losses.