How to evaluate the controversial job advertisements issued by Coconut Tree Group?

My view on this job advertisement of Coconut Tree Group is: From the advertising point of view, this advertisement is very successful. But from the perspective of social morality, this advertisement is quite a failure, because it uses the pain points of young people as the main entry point of marketing.

How can I put it? Although the advertisements of Coconut Tree Group like to engage in some controversial points, we have to say that the advertisements of Coconut Tree Group are still doing well, because the controversial points in advertisements are the most attractive points for young people and middle-aged people at present, and they are also the pain points of many people now. It is precisely for this reason that this advertisement of Coconut Tree Group attracted a lot of people's attention as soon as it was released, and it also caused a lot of controversy. If we put aside the rationality of these disputes, from an advertising point of view, this advertisement of Coconut Tree Group is very good, because it successfully attracts attention and does the greatest thing with the least money. Of course, from a social point of view, this advertisement of Coconut Tree Group is a bit bad, because it obviously hits the pain point of netizens.

If you have seen the previous advertisement of Coconut Tree Group, you will feel that this advertisement of Coconut Tree Group is also normal, but I guess this time Coconut Tree Group should not escape the fate of being fined, but for Coconut Tree Group, at least this advertisement has overfulfilled its task. In fact, we don't need to have any opinions or comments on the advertisements of Coconut Tree Group, because the advertisements of these groups are deliberately composed and created to cause controversy. This is also a common method in the advertising industry, but this method has high requirements for advertisers. Once you are not sure, you can just say goodbye.

Generally speaking, I personally think that the advertisement of Coconut Tree Group is good as a whole, because the effect of this advertisement is too strong, which is considered as overfulfilling the task. Although it is immoral for advertising to use the pain points of modern young people for marketing, it can't stop its success.