What does soft text promotion mean?

Soft-text promotion refers to "content graphic advertisements" written by planners or company copywriters in the form of news, third-party comments, interviews, interviews and word of mouth. According to the characteristics of their own brands and products, combined with social hotspots or story scenes, and then released to the media where the target users are concentrated through the soft text promotion platform, such as famous products (except the readers of the media themselves, due to the status of the media itself, the weight in the search engine is higher, such soft texts will be easily included, and interested users can search and display for a long time in the future. With the help of the power of the third party in the media, we can increase the authority and trust of information, let users enter the "thinking circle" set by enterprises, and quickly realize brand promotion or product sales with strong targeted psychological attacks. Compared with traditional hard advertisements, soft articles embed brand or product information, and there is little advertising behavior of selling melons and boasting. After reading it, most users understand that this is an advertisement, but it will not produce rejection. Most of them will happily accept the advertising information transmitted in the soft text. The promotion of soft writing is like the spring breeze, which moistens things quietly and overcomes the enemy invisibly. This is the general meaning of soft text promotion.