The era of all-wood custom home has arrived.

10 June 10, Yang Guanglibu's all-wood custom home Red Star Macalline Store opened, and Life Home's first custom home experience center opened in Xiyingmen, Changsha on June10. Since September, Liantianhong Redwood has officially launched its all-wood custom home project, and invited a large number of consumers to visit the model room in person. Inadvertently, all-wood custom-made home brands have quietly emerged in Fuzhou. Yan, the person in charge of Yipin Home, said that in fact, all-wood custom-made home brands began to increase in quantity and scale as early as two or three years ago, but this year they have developed particularly fast, and it can be said that they have entered a period of rapid development. What is the format of all-wood custom home? Why did it rise quietly?

The current situation of all-wood custom-made home has entered a period of rapid development.

Recently, the reporter made a simple survey of the home market in Fuzhou, and found that there is a whole row of all-wood custom experience halls on the first floor of Red Star Macalline Sandi Shopping Mall, and almost the whole floor of the wood area on the second floor of New South Building Materials is all-wood custom home merchants. The number of Xiyingmen Building Materials Furniture Plaza directly shows that there are several businesses that provide all-wood customized home services. In fact, many brands of floors, wooden doors and cabinets provide all-wood customized home services.

As the name implies, all-wood custom-made home is a tailor-made service provided by enterprises from floors, wooden doors, stairs, wallboard, ceiling, cabinets to wardrobes, and even other furniture products, mainly for high-end consumer groups with relatively high floors and large home space. Take Yang Guang Libu as an example. Walking into its exhibition hall is like walking into a palace. From floors, stairs, wooden doors, wallboard, ceiling to wine cabinets, the material styles are completely consistent, and its business scope is displayed in the most intuitive way, providing design, manufacture and sales services for log products such as floors, wooden doors, stairs, furniture, wallboard and ceiling.

Compared with the sales of finished products, this cutting method involves more detailed measurement and production, which requires more and more full communication with the owners. Therefore, there are certain geographical restrictions for brands. Therefore, looking at the whole market, most of the all-wood custom-made home experience halls are local brands, such as Yang Guanglibu, Kaishijie Wood, Yipin Home and so on. Brands from other provinces are mainly brands with deep strength, such as Life Home and Tata.

Huang Xuyong, head of Good Neighbor Floor Factory, said that it is an inevitable trend for local wood enterprises to develop from providing a single product to customizing all-wood homes. Good neighbors also began to develop new products such as wallboard this year.

Analysis on one-stop shopping to meet the needs of consumers

Zhao Xiuyu, director of operation of Yang Guanglibu Wood Industry, said that logs are the most environmentally friendly, widely used and top-grade raw materials in wooden household products. At the same time, log home furnishing enterprises can not only produce different styles and styles of wooden home furnishing products according to consumers' individual needs, but also perfectly match the wooden home furnishing products that consumers need, providing consumers with a one-stop solution, so that consumers can realize the goal of buying all kinds of all-wood home furnishing products in one stop, saving time and effort.

In addition, all-wood customized home products have good supporting services before, during and after sale, which brings a lot of convenience to consumers. The whole home can save consumers a lot of trouble in decoration, and the one-stop service concept caters to the needs of current consumers. At present, it is difficult for a single wooden door or staircase product to meet consumers' demand for home, so enterprises need to innovate and launch upgraded products. Therefore, in order to meet the market demand, many wood enterprises integrate various resources and launch all-wood home improvement products to meet the needs of consumers.

The person in charge of the custom-made home of Life Home said that at present, its products include floors, wardrobes, wooden doors and wallboard. These household products are displayed in the experience store, which allows consumers to experience the real scene of the living room space more intuitively, so as to know what they really want, and they can conduct 3D apartment design experience online, make an appointment online, and order samples offline, avoiding the problem that they were all beautiful at that time but the overall style was not harmonious. At the same time, the introduction of this one-stop home marketing form can solve the problem of low sales per square meter when a single product is displayed and sold in the traditional building materials market, thus diluting the store rental cost of manufacturers.

Trend: Increased competition. All-wood custom home focuses on the high-end market.

In addition, in recent years, the severe market environment in the home furnishing industry has prompted more enterprises to enter the all-wood customized home furnishing market. Deng, marketing planning manager of Xiyingmen, said that in the past two or three years, the building materials industry has entered a period of stable low tide, and the market cake has been forced to shrink. At the same time, with the prevalence of price reduction and volume absorption activities such as bargaining meetings and group buying meetings, the profit margin of the low-end market has been further squeezed out, and many people in the industry feel the predicament faced by the low-end market. Relatively speaking, the consumer groups in the high-end market have not been greatly affected because of their strong spending power. Therefore, the high-end market has become the target market targeted by many brands. Log products originally belonged to high-end products, and their prices were higher than those of low-end products with manual customization services. Compared with simply selling finished products, its profit rate is obviously higher.

For manufacturers, in this context, the more single the product line, the more difficult it is to do. Therefore, it is necessary to constantly explore new product lines to enhance the added value and comprehensive competitiveness of products. Taking the road of whole household has become an effective way for the original wooden door manufacturers to expand the market. 20 13 On March 24th-26th, more than 2,000 exhibitors launched more than 15% of all-wood home improvement products at China (Guangzhou) Home Improvement Expo, which indicated that the one-stop customized shopping mode that consumers are keen on-All-wood home improvement is rapidly rising.

(The original title is: All-wood custom home quietly rises in Fuzhou)