What kind of knowledge products does the book integration industry need?

What is the essence of knowledge payment?

The essence of knowledge payment is actually to transform knowledge into products or services, and realize social value and commercial value by selling these knowledge products or services.

In the era of information explosion, people's strong desire to learn, constantly improving the ability to pay, gradually cultivating the habit of paying, and a lot of fragmentation time that needs to be used push learning users to find ways to improve themselves and solve their anxiety.

As a result, many knowledge products or paid services that can help users improve their cognition, upgrade their ability and solve problems have begun to stand out.

For content producers or course developers, the knowledge payment platform provides them with a channel to publish high-quality content and realize realization.

Because a good knowledge payment platform has its own traffic, high-quality knowledge products can obtain continuous sales and income on the platform.

In recent years, people pay more and more attention to the breadth and depth of self-knowledge, and people's acceptance and recognition of knowledge payment are constantly improving. As a result, the scale of domestic knowledge paying users has maintained a steady growth trend.

With the continuous development of the Internet industry, with the gradual maturity of the operating mode of the knowledge payment platform and the continuous enrichment of content and forms, the overall market scale of the industry is expected to accelerate.

What is the best ability of practitioners who pay for knowledge?

-It is the ability of "curriculum development" and "curriculum design".

In fact, the production capacity of knowledge products, as a basic skill to enter the industry, has ranked first with the ratio of 44. 13%.

Why do more and more people choose to enter the field of "knowledge payment" in recent years?

40.83% of employees said that they chose to enter this industry because they are optimistic about the development prospects of this industry/Qian Jing.

In addition, 24.06% of employees want to start personal sideline business and get extra income besides wages.

There are also 18.34% employees who entered the industry because of the company's business development or the transformation of traditional industries.

In 20021year, 8.48% practitioners entered the knowledge industry because of the epidemic, and finally tasted the sweetness in the knowledge industry, and produced the compound interest effect through accumulation and operation, so they continued to operate their own knowledge products and made great achievements in this industry.

This shows that the epidemic has accelerated the transformation speed of offline commerce, and also spawned a number of new knowledge-paying practitioners.

1? The Rise of Book Integration Industry

Since three years ago, an industry has gradually emerged quietly. This industry is called "the integration of books and classes".

This industry is sometimes the front end of knowledge payment industry, sometimes the back end of knowledge payment industry, sometimes the supplier of education and training industry, and sometimes the integrated agent of education and training industry. ...

In a word, this is a brand-new industry.

Maybe you don't feel it now, but many people have already smelled it and started to enter this industry to expand their territory.

The product forms of the integration of books and lessons are very rich, including reading columns, reading communities, theme reading, reading good books, interesting storytelling, audio-visual storytelling and other modes.

Get and Himalayan reading column, ten o'clock library audio book, Zhihu reading club reading activities, headline reading column, etc. , all belong to this type.

How did the book integration industry develop to today?

Let's go back to the source and have a look.

2? The past life of the book and classroom integration industry

From 20 12, online education mode appeared, and the first generation of knowledge sharing websites went online. Many people began to tell books, read books and share books on the website.

In 20 14, a number of education service providers emerged in the official account of wechat.

Wechat official accounts, which involve reading, easily stand out in that bonus period, such as "Book List", "Reading at Ten o'clock" and "Reading in Fan Deng".

20 16 online skills training industry has developed rapidly, and reading apps have begun to appear.

Column subscription and community learning broke out, and many learning communities began to emerge in this year.

In 20 17, a large amount of capital poured in, which promoted the development of the whole industry.

Because of the book-centered product form, low acquisition threshold, short production cycle and many ways of playing, various learning platforms have also launched book-centered learning columns to avoid missing the learning groups with a soft spot for books.

Since then, various online and offline learning projects such as * * * reading community, book interpretation, theme reading and reading salon have started to develop rapidly.

20 18 —20 19, the competition pattern was initially determined, and the head education platform began to pay attention to the introduction of book products.

Therefore, in order to cooperate with the development planning of the platform, content entrepreneurs have taken action to select classic bestsellers, polish high-quality courses, and unite resources from all sides to quickly form standardized book products.

With the improvement of market education, many learning platforms began to "study both inside and outside". At present, their efforts are to polish representative courses, strengthen users' association ability and expand diversified business forms.

At the same time, we should also make targeted product recommendations according to the user's learning level and learning preferences.

For example, you and Lao Wang next door are studying a course at the same time, but because of the different learning styles and knowledge reserves in your, the learning paths planned by the system for you are also different.

Therefore, when you open an online learning platform on your computer at the same time, the learning content presented to you may be completely different.

2020-2026 54 38+0 With the rise of live broadcast and short video, the integrated products of books and lessons began to step onto the stage of short video and live broadcast.

The ways to sell books by short video include recommending various books, reading the essence of books carefully, analyzing the wisdom of books, extracting golden sentences from books, and explaining books in scenes.

The ways to sell books live include introducing the author's background, telling stories in the book, showing dry goods in the book, sharing reading feelings, and interpreting stories in the book.

Whether you sell books through short videos or live broadcasts, you can get good sales, and you can also set up a poetic blogger.

Nowadays, a series of products based on "books" have become the standard of book integration industry.

3? What kind of knowledge products does the book integration industry need?

At this stage, audio reading, book interpretation, good book reading, theme reading, punch card reading, book micro-teaching and so on are developing in full swing in major knowledge payment platforms.

Many people have formed the habit of continuous learning through this kind of book products, and also formed the consciousness and habit of paid learning.

And reading guidance, writing, storytelling, reading club leaders, book trainers … have also become specific occupations in today's social division of labor.

It can be seen that the industry of "integration of books and classes" has gradually matured.

For every booming knowledge payment platform, they need richer book products to meet the diverse learning needs of users.

According to the investigation and observation of users on various knowledge learning platforms, they found that people who love books like books with characteristics, strong differentiation and practicality, which can bring them a sense of experience and gain.

The book products produced by the technology of "turning books into lessons" can just meet these characteristics.

What is the reason?

4? Learning clubs that turn books into courses have become book product suppliers of many knowledge payment platforms.

The process of "turning books into lessons" is a combination of the essence of books, your experiences, your thoughts and your creative inspiration.

Therefore, the process of turning a book into a lesson is not a simple transmission of a knowledge system, but a collision of two sets of thinking systems, which is the same upgrade of two sets of knowledge frameworks.

This course is very distinctive because it is taken from books and goes beyond the original.

Students who "turn books into courses" often turn many books into courses. Some of these books are in the same field, while others are in different fields.

Combining books from different fields into a course can realize the interweaving and infiltration of contents, and the course products are more distinctive.

At the same time, in the technology of "turning books into lessons", advanced curriculum positioning technology and curriculum development technology ensure that the "book lesson products" produced by students are practical and unique in the market.

Moreover, the technology of "turning books into lessons" can turn the contents of books into interesting cases, learning activities and experience scenes, so that your audience can have a strong sense of gain and experience when learning your courses.

Because of this, many platforms have been hoping to launch knowledge products made of "books".

The high-quality platforms we have cooperated with students who turn books into courses include today's headlines, global human resources think tanks, career future of Zhongjing Century, training magazines, class pet schools, lecturers' treasures, Himalayan, simplified book platforms and so on.

Many students who "turn books into lessons" have realized the realization of turning books into lessons on these platforms.

Learning clubs that learn books into courses have obviously become book product suppliers of many knowledge payment platforms.

5? Six typical realization modes of books.

There are many forms to turn books into reality. After learning the technology of "turning books into lessons", you can turn the books you have read into online classes or offline classes, subscribe to columns, lecture manuscripts, short videos or live broadcasts, and even become a reading community.

When you turn the book you have read into a course, you can do online training camp, online recording and broadcasting course, online live class, offline open class and internal training of the enterprise to realize the realization.

When you turn a book you have read into a subscription column, you can open a paid column on today's headlines, Zhihu, Knowledge Planet and other platforms, and share the book you have read in the form of words.

When you turn a book you have read into a manuscript, you can submit it to platforms such as Youshu, Himalayan, lazy people listening to books and reading at ten o'clock to earn a manuscript fee.

When you turn the books you have read into short videos or live broadcasts, you can sell books through short videos and live broadcasts, earn sales commissions and help more people read good books.

When you want to gather a group of people to study together, you can build a reading community. You provide reading methods and skills, undertake reading services, and guide users to learn * * * *, and membership fees are the income of your labor and wisdom.

If you also want to have a set of weapons to turn books into lessons in your own equipment library, so that you can feel more confident when walking in rivers and lakes, then you can choose to learn the course of "turning books into lessons" or buy the book "Turning books into lessons". Of course, reading is definitely not as practical and experiential as class.