Design skills of color printing and folding printing of color leaflets.

If you plan to print a leaflet advertisement about your products or services, you may want to read this article from www.dzysw, sheet-fed printing. It will tell you in detail how to design your leaflet, how to write your copy, and how to make a DM advertisement that can attract the public's attention and create good sales performance.

The leaflets mentioned in the following articles are commonly called: leaflets, leaflets, color pages, folding pages, three-fold pages, posters, DM advertisements, billboards and advertising leaflets. For the convenience of explanation, leaflets are used uniformly.

First of all, talk about the design and production of leaflets. No matter the catering industry (restaurants, hotels, restaurants, snack bars, restaurants, etc. ), beauty salons, hair salons, clothing stores, jewelry stores, Internet cafes, mobile phone stores, optical shops, etc. It is best to print a batch of leaflets and distribute them effectively when opening, which has three advantages: first, to quickly enhance the visibility of the store, second, to attract more new customers, and third, to increase turnover and create good performance. Whether you are a large restaurant or a newly opened beauty salon in the community, you should quickly improve the visibility and influence of the enterprise and let more customers know about you! There should also be some attractive measures in the opening leaflet, such as discounts when opening, and attracting guests to spend at home by satisfying their greed and cheapness.

How to write leaflets

When planning to print leaflets, many people like to search for proofs or open leaflets online through Baidu. In fact, there are very few samples that can be found online. If you want to make a good leaflet, you can actually grasp several aspects. First, write a copy according to the planning scheme (the text content of the leaflet advertisement). The content of the text is first of all a title, which can also be said to be a theme. Remember, this does not mean the name of your store. You should have a very attractive theme or title. For example, the headline: Guangzhou is eating all over the city! Subtitle: Xin Xu crayfish is the most picky eater in Guangzhou. The headline is eye-catching and suspenseful, attracting everyone to read the advertisement carefully. For another example, the advertising leaflet for the opening of a shoe store in Longyan, Fujian designed by Zhangping Taiyi Advertising Company is printed with all kinds of eyes, and an oval blank is attached. On the blank, a sentence is written in big letters: If there is any defect, please look for it carefully. The following fine print is explained in detail. 65,438+0,000 leaflets made the newly opened shoe store gain an excellent reputation and sold out the shoes in just a few days. Shoe store owner immediately went to Guangzhou to purchase shoes and replenish them less than three days after opening. As a title, there are many ways to write it, such as creating suspense, sensational, gentle and considerate, and so on. Enterprises should write according to their own actual situation.

Next, let's talk about the content. When a leaflet was sent to the consumer, the eye-catching title attracted him, so that he would not throw away the leaflet but read the details with interest. Then the content and words on this advertisement must make consumers who see the leaflet have the desire to enter the store for consumption. Explain your products or services in detail, and make consumers have a strong desire to come to your store with sensational language. Then please remember that the text content of your product or service must be concise, and please remember that it is concise rather than complicated. According to many years' experience in designing and printing leaflets by sheet-fed printing network, many bosses will make several mistakes when setting the contents of leaflets. First, the content is too simple. Some bosses have a lot to say. There are many attractive products in the shop, but he doesn't know how to express them. As a result, there is very little written on the leaflet. No matter how much, should we at least introduce the products and services clearly? Look at the officials! Second, the content is too complicated. The boss of this kind of leaflet always has a lot to say, and he is afraid that he can't say it clearly, so it seems that he can't say anything clearly in the end. Third, careless, hehe, there are quite a few people of this type. Printing leaflets costs money. Even if you find a sheet-fed printing net from Guangzhou, they can print leaflets at the cheapest price in China. A4 double-sided color printing 480 yuan costs 3000 yuan, Zhang Cai, but you should know that what you want to do is your own advertising. As a result, I put a picture of the product on it and wrote an introduction. Either I misspelled the phone number or I missed the detailed address. After the advertisement went out of the street, the consumer wanted to come to the door but found that where are you, boss? ! In fact, there are quite a few such careless people. Look at the advertisement in Guangzhou Daily. There are really many companies that have posted the contents of the recruitment and forgot to write their contact information ~ Haha.

Leaflet layout

Let's talk about pictures first. A good picture is worth a thousand words! However, some enterprises always try their best to put a lot of pictures on it when designing leaflets. Actually, you don't need a mask. It's enough to highlight the key points. All you have to do is attract guests to your home through small advertisements in leaflets or highlighting your products or services. There is no focus, only a bunch of words and pictures, so what can be left in the brain after reading it? ! Beauty salons and hair salons may wish to put some pictures about the shops when printing leaflets or coupons. For example, your appearance is very beautiful and easy to be remembered at a glance. You can put a picture of the appearance of a shop or some pictures of shops working with beauticians and hairdressers. Thereby deepening the impression of consumers.

Key points of leaflet design and printing:

Opening leaflets should highlight the festive atmosphere of opening and use some preferential measures to effectively attract guests to visit.

School leaflets, enrollment leaflets, such as kindergarten enrollment leaflets, school enrollment leaflets, family education leaflets should be careful not to be too flashy. Kindergarten enrollment leaflets should have the feeling of childlike innocence. At the same time, please note that the leaflets are for parents. Therefore, in addition to the introduction and teaching instructions of the garden, parents must have a sense of security and identity.

Design appreciation of hotel leaflets, hotel leaflets and hotel opening leaflets Welcome to the sheet-fed printing website www.dzysw

The design appreciation of photo studio leaflets, photo studio leaflets, wedding photo studio leaflets, photo studio opening leaflets and the latest photo studio leaflets should grasp the season and theme of the event. The paper used for leaflets must be high-grade, and different papers should be matched with different advertising themes to attract new people. The design must be rich and colorful, and the words don't have to stand out.

The design of cake leaflets, mooncake leaflets, catering leaflets, beverage leaflets, mooncake leaflets and catering leaflets should highlight product characteristics. For example, cakes and moon cakes must be photographed by professional photographers in the studio. Show attractive colors of products. Design doesn't need too many words. Focus only on products. Diners might as well put more exquisite dishes to attract diners. It is also very important for the catering industry to tell stories, such as how the origin of a dish is finely processed and what materials are used for cooking. These stories can not only capture the curiosity of diners, but also become a good story passed down from mouth to mouth after a meal, which has won the restaurant a reputation.

Product leaflets, enterprise leaflets, drug leaflets, cosmetics dm leaflets, company leaflets, clothing leaflets, cosmetics leaflet formats, hairdressing leaflets.

Flyer design works, flyer design appreciation, flyer design appreciation, Korean flyer design appreciation.

How to write the leaflet? A detailed description of the proofs can be found here: www.dzysw.

Supermarket advertising leaflets, supermarket leaflets due to the large delivery volume, so the paper is usually recommended to use105g coated paper, by using thin paper to reduce costs. Supermarket promotional leaflets should be printed and distributed frequently, and the price should be highlighted on the leaflets to attract consumers.