A long vacation cannot save the bankrupt scenic spot! What are the reasons for the bankruptcy of 5A scenic spots?

With the development of the times and the progress of economy, people’s money bags are bulging. In addition to good food and clothing, after meeting these material life needs, everyone began to pursue poetry and distant spiritual life. As a result, travel has become a thing that many people are passionate about, and the domestic tourism industry is also becoming increasingly popular.

It stands to reason that the tourism industry is booming, and tourist attractions in various places, especially those national 5A-level scenic spots, should also be thriving. Why do some scenic spots not only fail to develop well, but instead decline step by step, and in the end they have to announce Bankruptcy, such as Longtan Grand Canyon in Luoyang, Henan.

Henan itself is one of the birthplaces of Chinese civilization. Luoyang is one of the four ancient capitals in Chinese history. Luoyang Longtan Grand Canyon is located in the Daimeishan Global Geopark in Luoyang, Henan Province. It is a typical red rock peak. The canyon scenic spot is dominated by the geological and landform landscape of the valley group. There was once a poem that vividly described its beauty: "The cliffs are green and beautiful, the dragon pools are stacked, and the jasper and cinnabar are one after another." Qianxun Mountain stands on the wall and is dyed with black, and the water in the spring is blue. ?

The scenery here is famous for its majestic, precipitous, strange and secluded gorges, valleys, pools and waterfalls. It is a rare natural landscape and ancient historical relics in the world. In addition, the local climate It is cool and known as "paradise". From 1998 to 2018, Longtan Grand Canyon has a history of 20 years. Since it was rated as a 5A scenic spot in 2013, the annual ticket revenue is said to be as high as tens of millions. Why did it then plummet and eventually become the first in China to declare bankruptcy? What about the 5A scenic spots?

First of all, the fate of being bankrupt despite being rich in resources is equivalent to holding a good deck of cards but playing them badly. It shows that the operation is not good. There is a problem in the operation of the scenic spot, and the publicity awareness and initiative are too poor. Henan’s tourism slogans do not reflect the characteristics of the local beauty at all. We really need to reflect on it and learn from other cities.

Secondly, the operators are eager for quick success. For example, after the business in the scenic spot boomed, the operator invested 800 million yuan in the expansion and reconstruction of the scenic spot, but the funds did not return as expected, resulting in the company being unable to make ends meet. Blindly pursuing interests will most likely end badly, and national 5A scenic spots are no exception.

Finally, if you invest too much, you want to make money quickly. The wool comes from the sheep. Many scenic spots have begun to charge excessive fees, and the fees are very unreasonable. There is also a rule that "scenic spots cannot survive without robbing customers". In this way This creates a vicious cycle in which the higher the fees, the less tourists there are, and the less tourist attractions there are, the less likely they are to survive.

When it comes to the bankruptcy of Longtan Grand Canyon, you will see words such as "China's first bankruptcy", "5A scenic spot bankruptcy", "loss of liabilities", etc., which makes people sigh endlessly. This year started with the epidemic, and many people stayed at home without traveling. Without tourists, there would be no income. The capital chain was definitely broken. In the end, the accumulated debt exceeded 900 million, and we had to declare bankruptcy. In fact, this is not only the reason for the bankruptcy of Longtan Grand Canyon, but also the bankruptcy of other 5A scenic spots. Other scenic spots should maintain a sense of crisis, get inspiration from these typical cases, be prepared for danger in times of peace, and take precautions.