What kind of person is suitable to be a copywriter?

I have seen all kinds of copywriters, and of course I can see many similarities in them, but it is not necessarily due to their own characteristics, but due to long-term work and professional environment. acquired certain habits. I think that if you fully understand the content and requirements of copywriting work and feel that you like it very much, then don't worry about whether it is suitable or not. The so-called appropriateness is used to guide those who have no special hobbies and interests in their hearts.

However, there is a very common misunderstanding about being suitable as a copywriter - if you are good at writing, you are suitable for being a copywriter. Essentially, copywriting and writing should be two different directions of development. People often write articles for many purposes, such as learning knowledge, cultivating the soul, feeling stories, and appreciating the beauty of literature; but the only purpose of copywriting is to promote users' goodwill towards the brand and purchase goods (to put it bluntly, it is to persuade users to pay).

Behind writing are thoughts, knowledge, sentiments, emotions, etc., while behind copywriting are user psychological analysis, advertising data analysis, and sales thinking. Therefore, a person with good literary talent is not necessarily suitable for copywriting. Of course, copywriting skills can be trained, as long as you like or persist. But the kind of person who naturally likes to persuade others, is good at understanding the needs and psychology of others, and likes to help others with this and that, will be a suitable person to be a copywriter.

Copywriting is to help sales, so as long as the writing ability is still OK, the more sales-conscious and sales-minded people are, the more suitable they are for copywriting. But please pay attention to the premise, that is, you cannot be a person who hates writing, and you must be able to accept the work content of long-term writing. It doesn't matter if you don't like it very much at the beginning. When you get a constant sense of accomplishment from your work, you will soon like it.