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Why does Xicha only require college students to take part-time jobs?
As a new tea brand, Xicha has achieved remarkable success in the market in recent years. In its human resources strategy, there is a striking phenomenon: it is more inclined to recruit college students to do part-time jobs. So, what is the reason behind this?
First of all, college students have relatively high cultural literacy and learning ability. They are usually more receptive to new things and can quickly master tea product knowledge, production technology and service standards. This will undoubtedly improve the service quality and customer experience for Xicha.
Secondly, college students' spare time is relatively flexible, which can better adapt to the busy hours of the catering industry. For example, weekends and holidays are the busiest times for catering brands such as Xicha, and college students are usually free at these times, which can provide stable labor support.
Moreover, recruiting college students to take part-time jobs is also part of the strategy of rejuvenation of Xicha brand. As representatives of young consumers, college students can inject more youthful vitality into hi-tea and help brands compete better with the young market.
Personal experience analysis:
I worked part-time in Xicha during my college years, so I have a deeper understanding of this problem. In my opinion, another important reason why Xicha likes to recruit college students to take part-time jobs is their work attitude and team spirit.
College students usually work hard and have a strong sense of responsibility. During my part-time job at Xicha, I deeply realized this. Whether making drinks or serving customers, everyone can do their best and strive for perfection.
In addition, the teamwork spirit among college students is also excellent. In the tea-loving working environment, we often need to cooperate with each other to complete some tasks. Everyone can help each other and make progress together, which has a positive impact on improving work efficiency and team cohesion.
To sum up, Xicha tends to recruit college students to take part-time jobs, mainly because of their cultural literacy, learning ability, flexible time arrangement and younger brand image. At the same time, college students' work attitude and team spirit are also valued by Xicha. "
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