How to evaluate Lu Han's album Imagination?

2065438+April 27th, 2007-Imagination Technology Company (IMG. L) It has been confirmed that its semiconductor IP technology will have a good development opportunity in China, and it has increased its investment in this area to meet the opportunity. In the past year, Imagination's teams in Shanghai and Beijing have developed steadily and are expected to grow by 50% in the coming year.

Liu Guojun, vice president of Imagination and general manager of China, said, "Imagination has established a strong global development strategy, focusing on providing leading and disruptive IP solutions. China is one of our most important strategic areas, and we are constantly expanding and optimizing our local team. We believe that China Semiconductor Company and its OEM customers can truly differentiate themselves by adopting imaginative IP. We are working closely with China enterprises to develop innovative products that can have a positive impact on people's lives. "

Imagination helps China enterprises to succeed.

Imagination, firmly rooted in the fields of mobile, consumer electronics and network, is now making great strides in the fields of automobiles and Internet of Things. The company also provides very attractive products for emerging fields such as AR/VR/MR, artificial intelligence (AI) and 5G, and is committed to meeting the increasingly complex and unique processing needs of these technologies.

In China, Imagination has recently added some new customers in the fields of PowerVR, MIPS and Ensigma technology, and further consolidated its relationship with many existing customers. China enterprises use imaginative intellectual property rights to provide various innovative products.

A new product equipped with high-performance PowerVRXT series GPU recently released by MediaTek is HelioX30 flagship processor. In addition, the SC986 1G-IA chip of Spreadtrum adopts XT series GPU. Since 200 1 launched the original PowerVRMBX architecture, the newly released market-leading PowerVR8XE and 8XEPGPU are the most authorized and fastest PowerVRGPUIP kernel series, which mainly meet the needs of low-end mass processing.

Continuing its leading position in technology, Imagination will launch the first PowerVRSeries8XTGPUIP kernel based on the breakthrough Furian new architecture in May. This GPU has a close relationship with enterprises in China, which will help them get the latest graphics and computing performance comparable to the world's leading smartphone processors-these processors have good power consumption and area indicators.

With the recent launch of new products based on MIPSCPU architecture by companies such as Juxin and Zheng Jun, MIPS will continue to advance in the embedded system market in China. MIPS has been very successful in many large-scale applications recently, including LTE modems, networks, Internet of Things peripherals and audio applications. Imagination's MIPSI6500 and other multi-threaded MIPSI-class CPUs are developing very well-this is an efficient solution for heterogeneous computing applications, including self-driving cars. In 20 17, Imagination will launch a new model of this CPU, which can be used by China enterprises to develop powerful and efficient systems to meet the functional safety requirements of automobiles, industries and other safety-critical applications.

Imagination's Ensigma Internet IP can be applied to the end-to-end solutions of Wi-Fi and Bluetooth RF and software, including the 802. 1 1n solution with the lowest power consumption in the industry. Very flexible IP can be used for integrated or discrete RF solutions currently produced. EnsigmaIP provides a variety of software stack options to support customers for applications such as deep embedded controllers, OTT devices and set-top boxes. Intellectual property rights have never been so successful, and a large number of new contracts were signed last year, including several semiconductor companies in China. The development opportunities in China are very good, especially the ensigwi-Fi solution.

Provide China solutions for new market segments.

ImaginationIP exists in a large number of devices used in OEM and infrastructure industries in China. Especially with the recent development of VR/AR, China companies such as Actions Torch Core and Allwinner Quan Zhi have deployed their solutions. In ADAS, the rapid development of comprehensive autonomous driving technology has prompted partners such as Mobileye and Denso to vigorously promote imaginative solutions. In addition, the market solutions of base station 5GLTE such as CaviumOCTEONFusion series demonstrate the universality of MIPS architecture.

MalikSaadi, general manager and vice president of strategic technology of ABIResearch, said: "Driven by the government's strategic direction, China's semiconductor market, especially the Internet of Things and wireless networks, will flourish in the next few years. These trends will encourage domestic suppliers to use more third-party intellectual property rights to develop their own solutions. Imagination IP is widely used by important chipset suppliers such as Qualcomm, microchip and Mobileye, which is very suitable for development. The adoption of it by enterprises will help the business development in China market. "

Developing ecological support system

Imagination continued to increase investment in intellectual property research and development, and the company also established new partnerships with China enterprises in various fields, thus promoting the business development of customers. This includes expanding cooperation with companies such as Ann Bunny and Tencent.

Imagine also cooperating with some very influential international organizations in China. This includes the Heterogeneous System Architecture (HSA) Foundation, which works with the organization to benefit the industry community in China by reducing the complexity of high-performance heterogeneous systems. In addition, Imagination is working with organizations including GlobalPlatform, prpl Foundation and Internet of Things Security Foundation to solve key security and interoperability issues. This is based on the embedded security work such as Imagination's own OmniShield security technology, and it is also inseparable from the support of organizations such as the open source prpl Foundation.

Support college students in China.

The Imaginative University Program (IUP) offers many programs around the world, with more than 8,000 members and more than 500 universities participating. 18 Newly-established Network Single Chip Microcomputer Laboratory in China Universities. More than 60 schools are allowed to use the revolutionary MIPSfpga teaching kit. In June, Imagination will release MIPSfpga2, which will become the most comprehensive teaching material for computer organization teaching. All MIPSfpga textbooks and tutorials, as well as Harris's important textbook "Digital Design and Computer Architecture" are available in Chinese. In addition, through the cooperation with MOSIS, university researchers in China can realize MIPS architecture on hardware.

Imagine joining hands with Godson and Xilinx to jointly launch the "First National Computer System Ability Training Competition for College Students" sponsored by the Teaching Steering Committee of Higher Education Computer Major of China Ministry of Education. Students will use MIPS-based Loongson Development Board as the design platform and MIPS instruction set for design.

Imagination is recruiting in China.

In order to realize its growth plan, Imagination is actively recruiting a series of positions in Shanghai, Shenzhen and Beijing. This includes customer support, field application, hardware design, project management and engineering positions in other fields such as CPU, GPU and network. And MIPS hardware design engineer.

The MIPS R&D team in Shanghai has designed several popular MIPS CPUs and is currently developing other key products, including the next generation MIPS CPU for modems, Internet of Things, automobiles and artificial intelligence.

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