What does the job of applying for market supervision generally do?

The main contents of market supervision:

1, responsible for the training, post assessment and salary evaluation of all employees in the store.

2. Be responsible for the personnel management of the exclusive store, such as recruitment, appointment, promotion, transfer and dismissal. ?

3. Be responsible for the pre-preparation and post-implementation of new products in the store. ?

4. Be responsible for the management of employee welfare and salary procedures in the exclusive store, including reporting to the company. ?

5. Preside over the weekly, monthly, quarterly and annual marketing meetings of the store manager, inspect the store regularly and fill in the store inspection report.

6. Supervise the implementation of store promotion activities and the feedback of promotion results. ?

7. Ensure the accuracy of all reports submitted by the store. ?

8. Supervise and guide the sales of direct stores and franchisees. ?

9. Supervise the implementation of company policies in direct stores and specialty stores. ?

10, complete all investigation tasks assigned by superiors. ?

1 1, and provide scientific and effective promotion schemes according to market conditions. ?

12. Assist franchisees to investigate the market and prepare the investigation report. ?

13. Assist investment personnel to investigate the background information of franchisees. ?

14. Assist franchisees to select the store location and determine it. ?

15. Guide and supervise the renovation of franchise stores. ?

16. Assist in the comprehensive training of franchisees.

Extended data:

I. Market supervision:

Market supervision, also known as research supervision, is a measure to supervise and check market research (investigation) afterwards. This is a framework of market research organization structure. The organizational structure of market research should include three frameworks: research manager, research supervisor and researcher, which restrict and supervise each other. Market supervision is an indispensable part of market research. Concept of supervision: A supervisor is a person who manages employees who manufacture products and/or provide services.

Second, the role of market supervision:

Market supervision is to check the results of business representatives' visits to terminals, which is a powerful supplement to help business representatives find and solve problems, and also to cooperate with salesmen to realize collaborative visits to terminal principals and decision makers.

At the same time, the marketing director is also responsible for the inspection of terminal operation, including hard terminal and soft terminal inspection. Hard terminal inspection mainly refers to product inspection and publicity materials inspection. Soft terminal inspection includes entrance observation, assistant orientation test, product knowledge test, publicity material inspection, assistant random inquiry and detailed inquiry after identification.

Information collection, collecting terminal information covered by local major competitors; Understand the characteristics and competitive advantages of similar products; Understand the reasons why similar products sell well; Understand the ability of distributors and distributors to cover their own products and the sales data of terminals; Understand the industry's evaluation and reputation of the terminal, and understand the relevant statistics in the industry; Understand the terminal on the spot, including area, number of salespersons, geographical location, estimation of people flow, surrounding community status, consumption level, etc.

Generally, an enterprise has multiple products, and new products are constantly being introduced to the market. However, it is difficult for promoters to receive product knowledge training at the same time. At the same time, due to the high mobility of promoters, market supervisors need to give special guidance on a regular basis to help promoters better promote their products. When the staff is tight, it is even necessary to change the promoters.

References:

Baidu encyclopedia market supervision