What are the types of online advertisements?

With the global coverage of the Internet and the rapid spread of information, online advertising, a new promotion channel, has gradually become the new favorite of the media industry and a new economic growth point of the advertising industry. Compared with traditional media advertising, online advertising has rich and unique forms and advantages, and with the further popularization of broadband networks, new advertising forms will emerge one after another. At present, the common forms of online advertisements on website pages are as follows:

1、? Brand graphic advertisement

Brand graphic advertisements mainly include banner advertisements, button advertisements, mouse-induced pop-up boxes, floating logo/ streaming media advertisements, picture-in-picture advertisements, skyscraper advertisements, banner advertisements, full-screen advertisements, couplets advertisements, window advertisements, navigation bar advertisements, focus map advertisements, pop-up windows and rear projection advertisements.

2. Text link advertising

Word chain advertisements take a row of words as advertisements, and click to enter the corresponding advertisement page, which is mainly in the pure text ads form of file format.

3. Video advertising

The forms of online advertisements based on online video include embedded video advertisements (pre-advertisements, post-advertisements, gap advertisements), full-background advertisements on channel pages, and video title advertisements.

4. Rich media advertising

Rich media advertisements mainly include inserting rich media advertisements, expanding rich media advertisements and video rich media advertisements. It is a form of online advertising born with the rapid development of information technology, which refers to the comprehensive use of various special media means such as sound and image to provide advertisements with similar TV effects on the Internet. Include one or a combination of the following common forms: streaming media, sound, Flash and programming languages such as Java, JavaScript and DHTML. Rich media can be used for various network services, such as website design, e-mail, banners, buttons, pop-up advertisements and plug-in advertisements. With the increasing popularity of broadband, the wide application of rich media advertisements enriches the elements of online media, and its expressive force and impact have brought new impetus to online advertising. According to iResearch Market Consulting, the expressive force of rich media advertisements will be closer to that of TV advertisements, and its influence on media audiences will gradually increase. As an extension of traditional TV advertisements, rich media advertisements will be used more and more in brand enterprises, which will make online marketing more infectious.

5. Classified advertisements

Classified advertising refers to the classification of all kinds of short advertising information according to a certain method, so that users can retrieve it quickly, and generally put it in a fixed position on the page. Internet classified advertisements are similar to classified advertisements in newspapers and magazines, and they are websites that provide advertising information services. Provide in-depth advertising information, which can be classified and retrieved by products or enterprises in the website. This form of advertising provides a quick and effective way for visitors who want to know information. The contents of classified advertisements are mostly small-scale commercial information closely related to people's daily life, such as selling, recruiting, leasing, housekeeping and so on. Because classified advertisements can best reflect the search, interactive function and cross-regional advantages of the Internet, their targeted delivery ability and audience differentiation ability are better than ordinary flag advertisements and huge advertisements, and more and more audiences have become accustomed to querying classified advertisements on the Internet. However, as the original carrier of classified advertisements, newspapers have gradually lost this part of the market share.

6, e-mail advertising

E-mail advertising achieves advertising effect by sending e-mails with advertisements to users. E-mail advertising has the characteristics of strong pertinence, which can make it send specific advertisements for specific users or specific user groups. There are two ways of e-mail advertising: direct mail advertising or e-mail footnote advertising. Direct mail advertising is to send a paragraph of advertising text or web page to users; E-mail footnote advertisement is to add an advertisement to the footnote of an e-mail, linking to the home page of the manufacturer's company or a specific page providing products or services. E-mail is sent very fast, usually more than 500 thousand messages can be sent a day. The advertising cost is extremely low and the advertising coverage is wide. For some e-mail audiences, this is tireless. They may not be the target customers of the manufacturer, but they also receive many e-mail advertisements. This requires manufacturers to carefully select accurate databases when placing e-mail advertisements, and confirm that the recipients are the target customers who are interested in their products and services.

7. Interrupted advertising

The English name of spot advertisement is "intermittent", and different organizations may have different definitions of it. In China Internet Information Center (www. CNNIC.cn), which is defined as "gap page" intermittently, is described as follows: "gap page is a page inserted when content is normally transferred between visitors and websites. The gap page has been delivered to the visitor, but the visitor did not actually explicitly request it. They are a bit like TV commercials, interrupting normal programs and forcing them to watch them. There are various sizes of spot advertisements, including full screen and small window, and the degree of interaction is different, including static and full dynamic. Browsers can stop watching advertisements by closing the window (TV advertisements can't), but there is no warning for the appearance of advertisements. ?

8, search engine advertising

All kinds of advertisements based on search engines and their sub-products, including ranking products (competitive ranking and fixed ranking), content advertisements (such as Baidu precision advertisements), brand advertisements and other diversified advertisements. The form of search engine advertisement is the website link advertisement displayed on the right side of the search results page, which belongs to the type of charging by click. Because search engines are the most commonly used means for netizens to find information, people find information and create excellent opportunities for enterprises to promote products and services. Therefore, this kind of keyword advertisement, which is not easy to arouse the audience's disgust, is a form of online advertising that many manufacturers are willing to adopt.

9, other forms of advertising

Other forms of online advertisements include digital magazine advertisements, games embedded advertisements, IM instant messaging advertisements, software download advertisements, interactive marketing advertisements, screen saver advertisements, bookmark and toolbar advertisements, pointer advertisements and wireless networks.