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Responsibilities of marketing specialist

In foreign companies, the marketing department is divided into channel department, brand department and promotion department. The positions are usually market representative, marketing director, channel representative, channel director, channel manager and marketing manager.

In state-owned enterprises, the marketing department is divided into brand management department, marketing department and planning execution department. The marketing specialist is located in the sales area and has the following responsibilities:

1. Assist the regional manager to plan the marketing plan of the region according to the requirements of the company.

2. Communicate, train and guide the office director, business representatives and affairs representatives for the company's marketing theme activities.

3. Conduct on-site supervision and inspection on the development of marketing theme activities required by the company.

4. Organize relevant personnel in the region to check and accept the promotion activities of each office.

5. Review the promotion application and promotion expenses of offices in the region.

6. Assist the regional office to strengthen and standardize the management of basic work.

7. Collect market information and industry trends.

8. Complete the temporary tasks assigned by the company.

As a growing company, any position is very important to it, but what is more important is whether you like it or not. Does it suit you? How? What is better to do?

State-owned enterprises and foreign enterprises have their own advantages and disadvantages. Foreign companies learn more and play less. State-owned enterprises learn less and play more. So choosing a company and position depends mainly on where you are now and what state you are in. Being targeted is the most important thing!

Operating system

1. Formulate annual and quarterly market plans, including product promotion strategy, brand building strategy, specific action plan and budget, and be responsible for implementing the market plan within the company, and organize and guide regional market personnel to formulate and refine the market implementation plan in the region, and

Responsible for organizing, supervising and evaluating the implementation.

2. Be responsible for making new product listing plans, including determining product positioning, making product benefits, and transmitting product listing information and product benefits through effective use of market communication tools such as POP, promotion, advertising and public relations activities. , responsible for coordinating the purchasing and marketing work of dealers related to the launch of new products, and planning and implementing the promotion, training and analysis of new products.

3. According to the brand building strategy and plan, cooperate with advertising companies to create and develop brand and product advertisements, and be responsible for the effective delivery, creativity and production of POP and other sales tools related to brands, products and promotions, as well as the design and production of display counters and other sales tools.

4. Responsible for planning, implementing and evaluating consumer promotion, channel promotion and other forms of brand promotion, so as to improve sales and brand awareness. Through effective creativity and joint promotion with other brands or companies, the brand influence and sales performance can be enhanced.

5. According to market information such as retail data reports and third-party tracking reports, analyze market competition, find market opportunities, put forward action suggestions such as product development, sales expansion, price and promotion for the purpose of improving market competitiveness, organize internal discussions, and promote the implementation of the action plan.

6. Be responsible for the approval and implementation of various market inputs, such as advertisements and counters. Responsible for budget monitoring and adjustment.

7. Manage the marketing team and provide marketing training and guidance for members of the marketing department and employees of relevant departments. Responsible for evaluating and motivating team members.

ask

Experience in brand marketing or national channel marketing (trade marketing, field marketing or marketing operation) is required.

Highly self-motivated, and have successful experience in managing and leading teams.

Excellent communication skills, able to effectively coordinate and communicate with other colleagues in the company.

Excellent data analysis skills, and find and solve problems.

Full of energy and passion, cheerful and enthusiastic.

Good oral and written communication skills in both Chinese and English.

The first focus is the feedback, implementation and supervision of regional market information.

The second is the marketing management of the company headquarters, from top to bottom.