What criteria are used to select e-commerce talents?

"Wisdom, faith, benevolence, courage and strictness are simple to say and very difficult to do. What should I do? The more difficult things are, the more you can live up to expectations, and the more you have to practice.

A team can't have only generals, no soldiers, or an army of one person. With * * *, we also need ordinary employees, or ordinary employees with potential. To grow and develop, an organization needs to cultivate real skills of finding, persuading and retaining people, which are closely related to culture and business, including physical office environment, welfare and so on. In essence, this is the soft embodiment of a company's strength and the embodiment of the spirit and temperament of the person in charge. As an e-commerce company that opens a shop, we must first treat employees as people. They are people with distinct personalities, not tools, not machines, and not the private property of the boss.

Do your own requirements: a basic qualified operation manager must first manage the operation data, manage his own time, manage the tasks to be completed and his own health. These can be regarded as a qualified person. Next, we can expand better, that is, expand the recruitment base of the team, but do not lower the recruitment standards. Peng Lei, chief human resources officer of Alibaba Group (who has the ability to gather people and is a fighter among experts) has four bottom lines for the team selection of Didi Chuxing:

First of all, people have a better understanding of this industry.

The second is sunshine, which means to be more positive and not always have negative energy;

The third is PiShi. Pi Shi means that without blx, it will be broken at the touch, because in the fierce competition environment, it is difficult to take into account each other's emotions, but as long as you know what you are doing;

"The fourth is introspection, three provinces a day.

As long as a person meets these requirements, he is a very qualified talent for us.

These four points are really the essence. From the perspective of finding someone, Alibaba has changed from diaosi to Gao Fushuai. Most of the mistakes we have made and the contents we summarized are unnecessary, but I think we can follow these four basic skills of finding people in the early or late stage of starting a business. "

By what means to recruit:

"In fact, if you really take the time to think, you will find that there are many resources that you have not used. Local university resources, network of contacts, local people from other places, local outsiders, personal social circles, and various talent veins, forums, training courses, etc. They are all channels for recruiting people. When you are not a magnet, you can only turn yourself into more beautiful food, and then someone will be willing to send it to a circle of friends! Under the reward, there must be a brave man. For the recommendation of talents, please don't be stingy with your red envelope. Alibaba Group recommends talents internally, with rewards ranging from 1 1,000 to 5,000 yuan. So don't complain that you can't recruit people, but you can't find people yourself. "

"For example, how to establish an internal mechanism for people in the team to recommend, if your company has no future, who will let their friends jump into the fire pit; For another example, how to get through the resources of local universities, even in remote second-and third-tier cities, there must be at least one local university; Network, training, meetings, etc. These are places where electric businessmen gather. There are always locals in other places, and some want to come back to work ... these are more effective solutions than complaining. If a leader does not have this kind of thinking, then he is destined to be a bad person in charge. "

Every department has a suitable person in charge, so it is necessary to cultivate the talents of the second echelon, which is precisely the biggest bottleneck for the continued development of startups. I think the most important reason why most companies can't develop is that the middle level is promoted from the bottom. They will do things and manage themselves, but they will not lead and manage others. This is a difficult problem that needs to be solved by the person in charge of the operation. Only by solving this problem can we continue to develop.

Excerpt from (Confessions of an E-commerce Operation Director by Jinniu City)