Milk tea poster background-baking blackboard newspaper blackboard newspaper daquan

Blackboard About Baking Blackboard Picture Materials Blackboard Design Baking

Bakery 38 Blackboard Skills Festival Blackboard Photo Gallery

Picture materials of cake shop blackboard blackboard

Baked blackboard picture album

European baking blackboard wallpaper chalk poster background wall decoration baking cake shop decoration wallpaper

Western food theme small blackboard newspaper

003d hand-painted black and white simple blackboard newspaper coffee wallpaper casual milk tea bread cake baking coffee shop wallpaper

Bakery blackboard blackboard picture information

Blackboard newspaper design bakery

Dessert promotion blackboard blackboard picture daquan

Baking blackboard picture daquan baking small blackboard picture daquan

Blackboard newspaper design bakery

Western food theme small blackboard newspaper

Baked blackboard picture album

Picture materials of cake shop blackboard blackboard

Bakery 38 Blackboard Skills Festival Blackboard Photo Gallery

003d hand-painted black and white simple blackboard newspaper coffee wallpaper casual milk tea bread cake baking coffee shop wallpaper

Bakery blackboard blackboard picture information

European baking blackboard wallpaper chalk poster background wall decoration baking cake shop decoration wallpaper

Blackboard newspaper design bakery

Hand-painted blackboard newspaper is suitable for the small blackboard of bakery to update the culture of hand-painted blackboard newspaper in bakery.

Requirements of a toy store business plan: 1, prospect forecast. This paper mainly introduces the background, reason, significance or purpose of choosing this project. Cake shop business plan:

catalogue

I. Summary of the Plan 3

Second, the enterprise introduction 3

1, project name 3

2. Project objective 3

3. Project declaration 3

4. Industry Overview 3

5. Store name 3

6. Store theme song 3

7. Publicity slogan 4

8. Store trademarks 4

9. Store Address 4

10, store layout 5

Three. Market analysis 5

1, questionnaire survey 5

2, network survey 9

3. Forecast 1 1

Four. Personnel and organizational structure 12

Verb (abbreviation of verb) financial plan 12

Marketing strategy of intransitive verbs 15

1, posters and leaflets 15

2. Online advertising 15

3. Television broadcast 15

4. Newspapers and magazines 15

5. Business arrangement 1

Seven. Risk management 16

Eight. Timetable: 16

I. Outline of the plan

With the development of economy, fierce competition is inevitable, and "fidgety" and "depressed" have become common words; At the same time, today's children lack opportunities for practice; In addition, the psychology of "seeking differences" occupies an indispensable position among the public, especially young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential among petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a self-help condition and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the shortage of funds for our college students, we decided to build an industry from small to large, start with a simple "DIY cake shop", launch our own brand, gradually expand our own industry and form a one-stop DIY food chain. Create a city typhoon shelter!

Second, the enterprise introduction

1, project name: DIY cake shop -DIY food chain store

2. Project objective: to build a city typhoon shelter and lead the young fashion!

3. Project declaration: My cake, my youth!

4. Store name:

I cake-DIY bakery

note:

& lt2> I'm homophonic with "love", that is, I like cakes and our cake shop! .

5. Store theme song:

Tiantian-Jay Chou

Main lyrics: I savor what you said about loving me.

It will be played in the store for a certain time every day.

6, propaganda slogan:

My cake, my baby!

Note: youth has two meanings. On the one hand, it is the embodiment of our positioning for young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cakes and has its own look!

7. Store trademark:

Note: The candle on the top is a variant of the letter "I", and the circle on the left is a cake and the letter "C". Together with the "ake" at the back, it means "cake", and together with candles, it is the name of our cake shop!

8. Store address:

Choose a place near the school, near the young people's gathering area and with convenient transportation. Because the main target of this project is young people, everyone will follow the principle of simplicity first, and because its students are constantly updated, the school can ensure the durability of its students, so it chooses a lot near the school.

Three options:

& lt 1 & gt； Street shops near Hualian in Wudaokou, Haidian for rent.

Area: 50 square meters

Description: There are many colleges and universities around, and the transportation is convenient. Most people are familiar with the places where college students' consumption is concentrated, and there is no doubt about the consumer groups. It is an excellent field of store management.

Wangpu, near the west gate of<2> University for Nationalities, has catering conditions.

Area: 45 square meters

Property information: near the main street, there are water supply and drainage and power supply. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

& lt3>, Gong Wei village street restaurant for rent.

Area: 40 square meters

Property Information: This store is located in the bustling street area of Gong Wei Village, close to the university, with concentrated bus stop signs on the main road and many brand restaurants, clothing stores and snack tea shops around it. There is a large flow of people, with a pure floor and a width of 8 meters. Can be registered, suitable for all kinds of clothing accessories, brand snacks, western-style tea houses and other industries.

9. Store layout:

Styles adopt diversified layouts, such as fairy tale version, European version, jungle version and warm version, which are independent of each other and have different themes and styles, aiming at different people's preferences. (itself is a DIY shop, let it be "independent" to the end! Everyone has his own unique artistic conception. )

There are reference pictures for making cakes all around, which are very big and easy to see, so it is convenient for everyone to make cakes.

Third, the market analysis

We are mainly divided into two parts to carry out the survey, and the survey group is mainly concentrated in college students, and make corresponding charts and industry analysis according to everyone's choice. The following are the data we collected from the survey. See table 1 and table 2 for sample questionnaires and online surveys.

1, questionnaire survey:

Because the main target group of this project is college students themselves, the main survey group of the questionnaire survey is college students.

(Note: Some options are multiple choices, so the percentage of some options is increased to 100%. )

& lt 1 & gt； Frequency of going to the cake shop:

& lt2>, the purpose of the cake:

Birthday is also the main market for cakes, so we will use birthday utensils DIY cakes to make birthdays more unique.

& lt3>, market satisfaction:

The types of cakes on the market can basically meet the needs of the public. Although it will have a certain impact on DIY cake, on the other hand, it can also directly learn from the existing experience and models in the market.

& lt4>, DIY attitude

Generally speaking, people are still very optimistic about DIY, so we still have a lot of room for development.

2、

& lt5> Would you like to take the time to make your own cake?

Boys are more rational than girls, girls pay attention to romantic feelings, and boys are more practical. So we will focus on girls and develop our industry.

& lt6> cake price:

The price of the cake is relatively concentrated between 50- 150, so we will arrange the raw materials of the cake according to this specification, which is basically positioned at the price of 100/ block, with slight fluctuation.

& lt7> cake size:

People still make cakes mainly for entertainment. A cake that is too big is not suitable for people to make. So we initially set it as 12 inch/piece, which can be adjusted between 10-20 inch according to different situations.

& lt8> The shape of the cake:

& lt9>, concerns:

Health and safety and material storage are the most concerned issues for everyone. Therefore, under the premise of issuing hygiene licenses, we will increase disinfection equipment and update materials in time to ensure the freshness of materials.

& lt 10 >, production environment

People still like elegant environment, so we will give priority to Jing Ya's comfortable style among different styles.

& lt 1 1 & gt； Partner making cakes:

& lt 12 >, DIY cake shop frequency:

Timeliness determines the importance of our address selection. So we choose to be near the school, because new students join the school every year, so we can say that our students are endless.

& lt 13 >, publicity channel:

Most students chose "friend recommendation". Therefore, it is essential to pay attention to repeat customers. By creating a good atmosphere and establishing a system of recommending friends' discounts, our DIY cake shop will definitely catch fire!

2. Network survey:

The network covers a large area, from which we can find people from all walks of life to determine our object orientation.

(Note: In order to expand the coverage of voting, we adopted the multi-channel and multi-person voting method, and now only some of them are screened, and the statistical table is all the overall data. )

& lt 1 & gt； Pay attention to the gender of the population

Girls pay more attention to cakes, so we focus on girls.

& lt2>, age of people concerned:

Young people are our main targets, mainly college students and primary and secondary school students.

& lt3>, the wishes of followers:

Our DIY cake shop is still very promising.

& lt4>, the concerns of followers:

Different from the results of the questionnaire survey, people on the internet are more worried about the time of cake making. Generally speaking, time is more important, so we have formulated a series of efficient schemes.

Frequency of<5> coming to DIY cake shop:

Just like the questionnaire survey, only by firmly grasping the huge consumer group of students can we have a steady stream of customers.

3. Prospect forecast

Through our investigation and study for more than a month, we made a questionnaire survey, published an online poll, visited many DIY businesses, and summarized many advantages.

First of all, everyone's attitude towards DIY is still very friendly. The data shows that more than 80% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, if we grasp people's psychology, there will be good results.

Secondly, girls like cakes more than boys. And most of those who can't choose are boys, but they will also choose to come with their girlfriends, so as long as we can satisfy girls, why worry about not having students?

Third, we are college students. Coming out of the campus, we know exactly what students want and what they don't want. Being able to communicate well with customers is the key to the success of starting a business. Therefore, this will inevitably become our good resource!

Fourthly, through our own budget and successful cases, the cost of opening a DIY cake shop is less than 654.38+10,000 yuan, which is very feasible for us college students who have no financial resources and the risk is very low.

Fifth, we visited many DIY businesses, and everyone generally used the word "unlimited prospects" to describe it, which is enough to see the development potential of this industry.

At the same time, many risks have been found, but solutions have also been found.

First of all, making your own cake is really a time-consuming and laborious thing. Many people will not patronize because they have no time for a long time. So we improved the technology, added an elegant and comfortable atmosphere, and temporarily calmed everyone's restless hearts.

Secondly, cake itself is synonymous with luxury, so many people choose to come only once. So we need constantly updated students, so we built the store near the school, and new students come every year, which means new customers come to our DIY cake shop every year! Business has been going on!

To sum up, it is not difficult to see that the scene of DIY cake shop is still very impressive. As long as we have ideas and information, we will be able to achieve it!

Four. Personnel and organizational structure

Verb (abbreviation for verb) financial plan

1. Start-up capital: 65,438+10,000 yuan. (If necessary, you can apply for a loan of 70,000 yuan. )

2. Procedures: (business license, health permit, registration, tax registration, etc. ) 1000 yuan.

Health permit: Go to the Health Bureau to apply for a health permit (about 150 yuan).

Business license: After completing the hygiene license, bring the hygiene license, ID card of the person in charge, real estate certification materials, contracts and photos to the local industrial and commercial office for business license (about 140 yuan).

Tax registration: go to the tax office to apply for the tax registration certificate within 30 days after obtaining the business license (about 100 yuan).

Preferential policies for college students' entrepreneurship in Beijing;

College graduates (including junior college students, undergraduates and graduate students) engaged in self-employment shall be exempted from self-employment registration fees (including industrial and commercial registration, change registration, change of business license and copy of business license), self-employment management fees, market management fees, economic contract verification fees and economic contract demonstration text fees within 1 year from the date of approval of business. In addition, if you start an informal enterprise, you only need to register in the street of your district and county, and you can be tax-free for 3 years.

College students who start their own businesses can apply for a loan guarantee of up to 70,000 yuan from the bank and enjoy a loan discount. At present, Beijing Minsheng Bank and commercial banks have begun to accept applications for college students' entrepreneurship loans, which is also one of the government's policies to support college students' entrepreneurship. The loan methods include directly applying for loans from banks, applying for discount loans for small and medium-sized science and technology enterprises, and guaranteeing loans with new technological achievements or intellectual property rights.

3. Store: rented, Haidian District,/month.

& lt 1 & gt； Street shops near Hualian in Wudaokou, Haidian for rent.

Type of house: shop

Area: 50 square meters

Rent: 2 1000 yuan/month (paid in half a year)

Description: There are many colleges and universities around, and the transportation is convenient. Most people are familiar with the places where college students' consumption is concentrated, and there is no doubt about the consumer groups. This is an excellent business place for shops.

Wangpu, near the west gate of<2> University for Nationalities, has catering conditions.

Type of house: shop

Area: 45 square meters

Rent: 9500 yuan/month

Property information: near the main street, there are water supply and drainage and power supply. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.

Infrastructure: water and electricity

& lt3>, Gong Wei village street restaurant for rent.

Type of house: shop

Area: 40 square meters

Rent: 10000 yuan/month

Property Information: This store is located in the bustling street area of Gong Wei Village, close to the university, with concentrated bus stop signs on the main road and many brand restaurants, clothing stores and snack tea shops around it. There is a large flow of people, with a pure floor and a width of 8 meters. Can be registered, suitable for all kinds of clothing accessories, brand snacks, western-style tea houses and other industries.

Infrastructure: water and electricity

4. Mechanical equipment: 20,000 yuan.

Gas stove: 3500 yuan for two boards on the first floor of New South brand.

Egg beater: 20l Lian Heng 1700 yuan.

Bread proofing box: stainless steel 15-layer kitchen brand 1500 yuan.

Fresh milk machine: 1700 yuan.

Cake display cabinet: refrigerated 4000 yuan.

Worktable: stainless steel 1000 yuan.

Egg beater: Sanneng brand 37 yuan, high temperature resistant paper 10 yuan.

Scraper: It should be delivered.

Decoration nozzle: OK. 150 yuan.

5. Facade and interior decoration: 1 0,000 yuan.

Indoor styles occupy different places, but the elegant style is the main one.

Decoration company:

Company name: Beijing Hongkun Century Decoration Co., Ltd.

Address: Room 705, Wanjing Apartment, No.28 Beiwa Road, Haidian District

Style: warm and romantic

6. Air conditioner (one): 1500 yuan.

Midea KF-23GW/Y-X(E5)

7. Raw materials: 6,543,800 yuan.

Corn flour, low refined flour, sugar, salad oil, tata powder, etc.

8. Advertising fee: about 20,000 yuan.

& lt 1 & gt； , leaflets, posters, etc. ：

Company: Xiaoshuidi Design Studio

Form: 30% discount brochure

Design fee: 1200 yuan

Printing: 5000 copies (1 yuan/copy)

Form: leaflets

Production fee (including distribution fee): 0. 1 yuan/piece.

Printing: 5000 sheets

Form: coupon (punched)

Production cost: 0.5 yuan/copy.

Printing: 500 copies

Form: poster

Production cost (including posting cost): 5 yuan/sheet (60*80cm).

Printing: 1000 sheets

& lt2>, website advertising fee:

Form: website advertisement

Publicity fee: 9000 yuan/year.

10. Employee clothing expense: 900 yuan.

300 yuan *3=900 yuan.

1 1, others (customer disposable aprons, packaging materials, etc. ): 5000 yuan.

Apron: 2.5 yuan/piece

Packing box:

Membership card production cost: 0.5 yuan/piece.

12, activity fund: 1 ten thousand.

Six, marketing strategy

advertisement

1, posters and leaflets:

Distribute leaflets and put up posters in major universities.

Early stage: 5000 pieces in total.

2, online advertising:

Pre-stage: Publish advertisements on major websites (such as Intranet and Xin Kai).

Later stage: With the development of the enterprise, games with application software will be developed and cakes will be promoted in the later stage.

3. Television broadcasting:

Play advertising videos on TV programs and radio stations suitable for young people.

4. Newspapers and magazines:

Publish large-page advertisements in young people's newspapers and magazines.

(2) Business arrangement

Business hours:

Monday to Friday: 6: 00-23: 00 (for customers)

Holidays: open 24 hours.

Business content:

& lt 1 & gt； The customer told the shop assistant that he wanted to make cakes, biscuits, tiramisu or chocolate, and the shop assistant prepared the necessary raw materials, such as corn flour, low refined flour, sugar, salad oil, tartar powder and so on. , and measured the right amount of water. Customers only need to stir, bake and shape to get the cake they want.

& lt2> We also handle finished cakes for breakfast and dinner, as well as cakes such as chocolate.

& lt3> We implement a membership card system, that is, every consumer who visits our store three times in a year or recommends a good friend to our store will get a beautiful membership card, and with this membership card, he can enjoy a 10% discount.

& lt4> All members of our store who come to our store for shopping on their birthday will get a special birthday present to surprise you! Non-member customers can get a birthday card and a gift when they come to our store on their birthday.

& lt5> We provide free photo service, and take photos of customers who make cakes for free, leaving unforgettable moments. If customers need it, we can send them electronic photos.

There is a message board in the<6> store. You can write anything you want to say to your friends and family, or what you think of us. We provide exquisite cardboard for free to warm you, me and him!

Seven. risk management

In the market survey, we found many risks, but we also found solutions.

First of all, making your own cake is really a time-consuming and laborious thing. Many people will not patronize because they have no time for a long time. So we improved the technology, added an elegant and comfortable atmosphere, and temporarily calmed everyone's restless hearts.

Secondly, cake itself is synonymous with luxury, so many people choose to come only once. So we need constantly updated students, so we built the store near the school, and new students come every year, which means new customers come to our DIY cake shop every year! Business has been going on!

Moreover, there are our competitors in the market. We must always update our products, always start businesses and always advertise.

(Attached Table: Questionnaire)

Will you be moved when you see those delicate and lovely cakes? Do you want to be in the fairy tale kingdom and make your own "exclusive" cake in a romantic atmosphere? In order to appreciate, taste or relax, we are organizing our own DIY cake shop to meet your needs! Now we are investigating this. Here, we solemnly promise that the survey results are for research purposes only, and the survey results are confidential. I hope you can spare some precious time to fill it out truthfully. Thank you!

1. Your gender is male or female, and your age is _ _ _ _ _.

2. Your occupation is _ _ _ _ _ _ _ _ _ _ _ _

Do you often go to the cake shop? ()

A, often B, only go to C on certain days, hardly ever.

4. What do you usually buy cakes for? ()

A, birthday celebration b, leisure and entertainment c, romantic mood d, simple love

Do you think the cake patterns on the market can meet your needs? ()

A, can b, basically can c, dissatisfied with d, can't.

6. What's your attitude towards DIY? ()

A, I'm optimistic that B is the development trend C, and I'm a little worried about D, which is totally inappropriate.

7. Would you like to take the time to make your own cake?

A: Yes. B, I don't have time

8. What is the price of the cake you can accept? ()

A, below 50 b, 50- 100C, 100- 150D, 150 above.

9. What size cake do you think is suitable for you to make?

A,/kloc-under 0/5 inch b, 15-20 inch c, 20-30 inch d and over 30 inch.

10. What shape of cake do you like to make?

A, circle b, square c, triangle d, grotesque

1 1. What are you most worried about if you want to make your own cake? ()

A, health and safety B, material reserve C, time problem D, price level

E. Others (please specify) _ _ _ _ _ _ _

12, what kind of environment do you want if you make your own cake? ()

A, Jing Ya's comfortable environment B, warm fairy tale kingdom C, romantic and warm

D, others (please specify) _ _ _ _ _ _ _

13. If there is a DIY cake shop, who would you prefer to go with?

A, friend B, family C, lover D, children

14. How many times will you go to DIY cake shop?

A, only go to see the fresh B once, not C, often, whenever you have time.

D, occasionally, (please specify the frequency) _ _ _ _ _ _

15. How did you learn about this new store?

A, friends recommend B, TV and other media C, newspaper D, network E, leaflets and posters, etc.

Thank you for your participation in our survey!

World Entrepreneurship Laboratory