Taobao classification problem. If you know how to enter! Urgent!!!!!!!!!!!!!!!!!!!!

Let me answer and teach you how to open a store on Taobao (it’s free)

1. Before opening a store:

A. Register

Member name: Your name is very important. A distinctive name can make others pay attention to you and remember you. What constitutes distinctiveness is a matter of opinion. What is more taboo is an overly long English name or It’s a completely meaningless string of numbers. We are all Chinese. Although some of us are good at English, I believe that most Taobao buyers are just like Pig Nao (if Pig Nao is wrong about this, please send me a letter). I don’t know much English. To me, a string of letters is like a string of meaningless numbers. I may not be able to remember them even if I see them N times.

B. Apply for certification

Apply for certification: It is a small action that only requires a few clicks of the mouse, but it requires a long time of patient waiting. To upload an ID card, it is best to use a digital camera or scanner to take a photo of the ID card ( Scan), although there is a fax method to upload the ID card, the quality of the fax is sometimes very poor. Many people have tried to upload it N times, but it is still blurry and cannot pass the authentication. Most sellers If you have a digital camera, it shouldn’t be difficult to take a clear picture :), and then wait for three working days, and the certification results should be available. If you cannot pass the certification for some reason, Taobao customer service will contact you: )

Taobao University: Waiting for certification is not a long time, but what should I do with this time? It’s time to do market research and study. There are a lot of things you need to learn before opening a store. Taobao University is a good place. In addition to the supply of goods, you need to consider issues such as price, delivery, and after-sales. And these issues, You can find the answer at Taobao University, and it is good to learn more from the experience of your predecessors.

2. Pass certification

A. Purchase

The certification has been passed, but you cannot open a store yet. You must maintain 10 items for sale.

After a few days of thinking about what to sell and where to buy the goods, you can start. Taobao University has many excellent posts about supply. If you don’t understand, you can read it. , you also need to read the best posts of Experience Talk House.

If you do not have a physical store or a very good source of goods, Zhunao recommends that you sell some fashion gadgets that are not too expensive, or unique DDs. Most of the buyers on Taobao are school students and Young office workers, mostly between 15 and 35 years old. Once you have found the product’s positioning and audience, you can start visiting similar stores on Taobao. Research more high-end stores to see their products, sales, and features. , it’s best to know and know the other, it’s best to have a baby that no one else has but I have

B. Take a photo

The baby has come in. It’s time to take a beautiful photo of the baby. It is not recommended to use photos provided by the supplier. Real photos can make buyers feel real and reflect the authenticity of the baby. The seller’s intentions, there are many posts on Taobao University about taking photos and editing photos, you can learn from them. In short, you can take pictures of the baby beautifully, but the premise is that it does not lose its authenticity. Photos that are processed too much are prone to distortion. , it may cause trouble in future transactions

After taking the photo, you can put a light watermark on the photo, and mark your store name on the watermark (the store has not been opened at this time, but it should be (Have thought about the store name). After you open the store, you should also add your store address. This is to prevent someone from stealing your baby pictures. If you add it and someone else steals your pictures, then you should laugh. , because someone is helping to promote your shop for free

C. Baby name

With the beautiful baby picture, it’s time to put the baby on the shelf. The baby name should also be chosen well. Think about what you would use if you were a buyer and wanted to buy this product. What keywords should be used for searching? In addition to giving your baby a beautiful name, you should also pay attention to commonly used keywords. This is an important factor to ensure that your baby is searched.

Here are the baby pictures of Xiangxin girl.

For example, in the above picture, Zhu Nao estimates that the DD should be a bracelet, but the name of the product is Eleanor Fashion Crystal Hall Natural Rose Quartz. The name only explains the material of the bracelet, but does not Write the most important word "bracelet". If I were a buyer, when buying a bracelet, I would search with "bracelet" as the keyword. This baby would lose the chance of being viewed. I rarely buy it. The home club has a strong purpose, specifically searching for the word "pink quartz". There are also many products sold with different naming problems, missing many opportunities to be searched, so you need to pay more attention

D. Baby description

Beautiful baby description is essential. Zhu Nao is a web designer, the art is pretty good (hey, I’m a little narcissistic), and I have a very strong sense of whether the page is beautiful or not. , I am very disgusted to see some baby descriptions that use many fonts, colors, and set many different font sizes. This is not only unorganized and makes people unable to find the key points, but also the fonts that are too large or too small can easily make people confused. I feel disgusted, and coupled with the colorful colors throughout, it's like a pot of eight-treasure porridge with a lot of ingredients, but you can't taste it.

Really beautiful baby descriptions are well organized and focused. They may not have too many colors, but they are easy to read and make people feel comfortable.

It is recommended that when describing the baby, it is best to use only one to three colors, preferably no more than three. The font is Song Dynasty, which is the most suitable for reading. It is best to use only one size of font. , the title font can be highlighted with color, and when the description is relatively trivial, a table can be used to standardize it so that buyers can read it better.

In addition to the aesthetic content, you also need to think about the content of the baby's description. If you have beautiful writing style, you will be right to make the baby description more attractive. Excellent salesmen use eloquence to attract customers. Buyers, you can also use writing to attract buyers, but remember not to be inaccurate, because it will bring you trouble

E. Price setting

Price is also an important factor in whether a product is sold or not. When everyone is shopping, they will consider the price factor and set a competitive price for your product.

Of course, the price is closely related to the source of goods and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others.

Refer to stores of similar sellers to see how their prices are set. Price wars are not recommended here. Some people on Taobao are doing business at a loss. I don’t know what the intention is. Since it is a business, Of course, the primary purpose is to make money. If you lose money for the sake of evaluation, you are putting the cart before the horse. You want to make money when opening an online store. The main purpose is to make money, and evaluation is just a manifestation of integrity.

F. Shipping costs

In addition to price factors, shipping costs are also a focus of buyers. It is most popular among buyers to use low postage as much as possible, especially for goods worth only a few yuan. If the postage is set high, Will cause resentment among buyers.

I once saw a mobile phone that was only sold for 1 yuan. I was puzzled. I clicked in and saw that the postage cost was more than 2,000 yuan. I was angry when I saw it. I firmly BS this kind of deception. !

G. Validity period

The validity period here refers to the validity period of the product release. Occasionally, I will see people complaining on the forum that Taobao’s validity period setting is too short. There are only two options: 7 and 14 days. It is also recommended that Taobao add a longer period. time.

Then, in fact, the shorter the remaining time of the baby, the higher the possibility of transaction, because the baby that is about to end will always be ranked at the top of the search, and the greater the possibility of being browsed, so It is recommended that you take 7 days as the first consideration when choosing the validity period. Compared with 14 days for similar products, you will have two chances to be at the top, while 14 days only has one chance.

3. Open a store Here

A. Store name

After loading 10 products, you can finally open a store. You need to choose a good store name. The store name can be modified, so if you don’t think of it at the moment, you can choose one first, and then change it if you think of a cool store name. come over.

The store name is the same as the membership name. It should also be attractive and attract people's attention. It is best to be able to see the store name so that people can understand what your store sells

B. Store logo, store introduction and store announcement

Beautiful store logo, store introduction and announcement are indispensable. Don’t leave these places empty. Make a beautiful store logo and write your name on the announcement. In the promotion description and store introduction, you can write the main items, and then write some short articles. Buyers will feel your attentiveness, and attentive sellers will make buyers feel at ease

C. Avatar and signature

The forum is a very good communication window on Taobao, and of course it is also a good place for publicity. Posting advertisements is expressly prohibited, so advertisements must be placed on the forum avatar and signature. , Zhunao has many customers who are found through the forum. The beautiful avatar and signature are indispensable

The forum avatar is still the avatar on your Wangwang business card. Whenever Taobao friends and When you chat, he will see your avatar. If the avatar is very beautiful, the advertising effect will be achieved

4. Shipping

The baby is sold, don’t be happy It’s too early. After receiving the payment notification from Alipay, there are still shipping customs to go through. Whether it is regular mail or express delivery, you must save as much money as possible to safely transport the baby to the buyer. Regarding how to save money on shipping, There are many posts on Taobao University, so I won’t go into details here

5. Service and after-sales service

Selling a product does not mean that the transaction is over. There is also after-sales service. Well, sellers who are confident in their products have very good after-sales service, whether it is technical support (this seems to be only available for IT products and electrical products, hehe), or return and exchange services, they must be in place. If you are a good seller, a good seller will have many repeat customers. Don’t underestimate this group of customers.

Zhu Nao has a lot of repeat customers because of its enthusiastic service and after-sales service (don’t blame me for being too narcissistic, hehe), and there are also new customers introduced by old customers. There are more customers. There will be customers who are promoting you consciously or unconsciously

6. Publicity

What should I do if the aroma of wine is too deep in the alley?

Posting

Each company has its own way of publicity. Some people post posts on forums. Of course, they are not advertising posts. Posting is also a way to bring in customers and let everyone know. The way of your store, the higher the gold content of the post, the stronger the advertising effect, the premise is that you need to have a beautiful avatar and signature

Business card

Print it for yourself A business card, marked with the store name and website, and sent to relatives, friends, classmates, and colleagues. These may be your potential customers. When sending the product, you can also send it with a business card, so that your customers can show it to their friends. When he buys things online, he may pass his business card to his friends. In this way, you have another potential customer

Search engine

The Internet is vast, and you want to If you want more people to find you or find your products, you cannot ignore the role of search engines. More than 90% of information is found through search engines. Therefore, log in to your online store on major engines to let more people find you. More people can search for you

Use more other networks

A girl told me that her products are also selling well in some forums. If you like to For forums, you can make a cool forum avatar and signature file for yourself, and point the link to your store. These are all good ways to increase the exposure rate of your store

7. RPG (Role Playing Game) )

Role playing is a form of game that I like very much, and I also use it in opening stores.

I often see people complaining about poor business in forums and asking for advice everywhere. Why don’t we find the reasons ourselves?

Putting aside the identity of the seller, let’s play the role of a buyer. If you sell silver jewelry, go buy silver jewelry and see if you have a chance to buy the products in your store.

There are many ways to buy. You can search it from Taobao’s category catalog, or use product search or store search. Purposeful buyers may know clearly that what they want to buy is a necklace or bracelet. So give it a try yourself, enter "sterling silver bracelet" in the search, and see what the search results are like? Look down one by one, do you see what you like? Is this one you like ranked on the first few pages of the search? Is there any of your babies in there? Is the price acceptable and what are the shipping costs? What is the difference between the product you want to buy and the product in your store?

Playing the role of a buyer without a strong purpose again, they may search for the products they want from the catalogue, they may sort them by time, they may sort them by price, they may sort them by various Methods and various angles to play a buyer. The identity of this buyer may be a student, a white-collar worker, a man, a woman, a mother, or a child. He may surf the Internet during the day, afternoon, evening, late night, or early morning. His economic conditions may Very good, medium, or relatively poor, etc. If you think about it from another person's perspective, you will know why your product cannot be sold. It may be because your credit is not high, or the product is not searched at all, there are no views, and the price is higher than others. Factors such as higher shipping costs or higher shipping costs than others.

Think about the problem as a buyer, and you will know what is wrong with your business methods and what improvements need to be made. If you are a buyer, it will be very convenient and easy. If you want to buy the product you want, and this product is from your store, then you will succeed:), satisfy yourself, and of course the same consumers as you will be satisfied

Make sure you want After opening an online store, "what to sell" becomes the most important question. When determining what to sell, you must position the products for sale based on your own financial resources, product attributes, and convenience of logistics and transportation.

At present, the online transaction volume of personal stores is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories, etc. In this regard, there is not much difference between opening an online store and a traditional store. Finding a good market and competitive products are important factors for success.

When considering what to sell, you must base it on your own interests and abilities. Try to avoid getting involved in areas that you are not familiar with and are not good at. At the same time, target customers must be identified and products selected based on their needs. At present, mainstream Internet users have two major characteristics. First, they are young and use games as their main purpose for surfing the Internet. Students account for a considerable proportion of Internet users; second, they are office workers, which represent another basic characteristic of mainstream Internet users - white-collar workers or quasi-white-collar workers. Once you understand the basic characteristics of mainstream netizens, you can decide based on your own resources, conditions and even hobbies whether to cast a wider net and hit the mainstream, or to go eccentric and find your own way. Specialty stores are popular everywhere. If you can find fashionable and unique products, such as homemade accessories, DIY toys, custom-made clothing and other products or services, online stores will be the best choice.

In addition, the attributes of the product itself also restrict sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original capital, it is indeed a big burden. Online transactions cover a wide geographical area, and some larger, heavier and lower-priced goods are not suitable for online sales because the logistics cost of mailing the goods is too high. If this cost is allocated to the buyer, It is bound to reduce buyers’ desire to buy.

What are the most popular items to sell in online stores? Which products do people like to buy online the most? According to the latest statistics from **.com, crystal, sterling silver necklaces, color screen mobile phones, bedding, jeans, etc. have become the most searched keywords. These keywords show people’s shopping fashion from one aspect, and also provide opportunities for those who want to do online business. People provide store opening guidance.

1. Jewelry: "Crystal" and "Jade Pendant" are hot sellers. The jewelry category has always been the most active category for online transactions in China. In 2004, crystals and personalized pendants, the new favorites of popular jewelry, were favored by buyers.

In the first half of 2004, **wang crystal bracelets sold an average of more than 800 crystal bracelets per month, and the monthly transaction volume of A-grade jade pendants reached more than 3,000. The hot sales of crystal, silverware and jadeware led to a sales boom in the online jewelry category in 2004.

2. Home gift categories: "Zippo" and "Bedding" are favored. Buying gifts has always been a thoughtful task. Judging from the gift sales in 2004, people's gift-giving is increasingly based on taste and personality. Zippo lighters, which have a certain status symbol, have become a new favorite. The sales volume of "Zippo Classic Chrome" alone in 2003 exceeded 20,000 units. The hot sales of bedding illustrates another major feature of online shopping - practicality. Home decoration can reflect the owner's taste and mentality, whether it is elegant, cartoonish or fashionable. In 2003, the sales volume of **.com's four-piece bedding sets alone reached 30,000 sets.

3. Mobile phone categories: “photographable”, “color screen” and “polyphonic” are favored. Mobile phone owners will never let go of any new function that can show their personality. In 2004, mobile phones that can take photos and videos have undoubtedly become the focus of fashion. The affordable price and functional Sony Ericsson T618 has sold 4,000 units online. So many. There are still many buyers of mobile phones with color screens and polyphonic functions. Motorola T720 is one of the typical examples. Its online sales reached more than 4,500 units in 2003, and its momentum continued unabated in 2004.

4. Clothing categories: "jeans", "polka dots" and "stripes" continue to be popular. Denim clothing is a constant trend all year round. No matter what occasion you attend, as long as it is matched properly, denim clothing can show its unique charm. The low-waist slim-fitting denim trousers that became popular in 2004 are even more popular among white-collar workers. About 2,500 pairs are sold on **.com every month. The polka dot stripe pattern that became popular in 2003 continues to become a bright spot in online shopping. Among them, polka dot striped women's bags are the best. Because of their reasonable prices, they can sell nearly a thousand units per month on average.

5. Collection classification: The craze for “Olympic”-related collectibles continues. The outstanding performance of Olympic athletes in Athens triggered the 2004 Olympic craze and also led to the collection of various Olympic-related souvenirs. The online collection category was extremely popular during this period. From June to August 2004, the sales volume of Olympic items exceeded 1,000 items.

According to the analysis of **.com, the most promising online stores in 2004 are sports products, real estate and other related industries. Their most common feature is that they are no longer as fancy as the previous online hot-selling products. and electronics, they are all real daily necessities, but the requirements for personalization are also very high.

In 2003, the online shops in China were booming. Among them, the products with the largest sales volume were pendants, mobile phones, computers and other products. The main reason for the hot sales was that the young people who went online were interested in fashion, Decorative and high-tech pursuits. In 2004, the sports category ranked in the middle of the ** category gradually stood out. In the first three quarters, more than 6,000 sports bottles alone were sold. The "XX Sporting Goods" store, which specializes in selling sports products, has an average monthly sales volume of more than 6,000 pieces, with a turnover of nearly 500,000 yuan.

Fitness equipment suitable for indoor sports such as fitness balls and yoga mats, as well as exercise instruction VCDs that are hard to find in video stores, are also popular items in online stores. Leading e-commerce experts point out that operating these things may be more suitable on the Internet, because the Internet can easily gather a loose but growing group of enthusiasts offline.

In 2003, the number of real estate agencies operating on the Internet reached an astonishing number of more than 2,000, and in 2004 this number nearly quadrupled. More and more renters are searching for houses through the Internet. As far as the current situation is concerned, **.com rents about 5,000 new houses and 3,000 second-hand houses every day. There is no offline agency that can compare. This kind of "supermarket" environment is undoubtedly It is very beneficial for small intermediaries to win customers.

Online real estate agencies can attract a large number of customers and properties from other places. According to incomplete statistics in Shanghai, the ratio of Shanghainese, non-locals and foreigners buying houses this year is 75:20:5. Returnees can find suitable houses overseas through the Internet, and the feeling of "home" is everywhere through the Internet. Now, in addition to Shanghai listings, a large number of listings in Beijing, Qingdao, Wuhan, and even Hong Kong have been listed on the Internet. Every year, the real estate category has a transaction volume of up to 60 million yuan. With the liberalization of the real estate transaction market, online real estate agency shops will definitely become popular in 2004.

Where to find the source of goods

After deciding what to sell, you need to start looking for the source of goods. The reason why online stores have space and low costs is an important factor. Mastering the source of high-quality and low-priced goods will master the key to e-commerce operations. Take clothing products as an example. Some well-known brands have uniform prices across the country. They can only be sold at a minimum of 15% off in general ground stores, but can be sold at 20 to 20% off online. On the Internet, the prices of clothing products are 20% to 30% off those in shopping malls.

So, how can we find low-priced sources?

1. Act as a market hunter

Pay close attention to market changes and make full use of product discounts to find low-priced sources of goods. Take the famous brand clothes that are very popular online for example. Sellers often find high-quality brand clothes during the season change or in sales, and then resell them online, taking advantage of the regional or time-space price differences to obtain sufficient profits. There are some cosmetics sellers on the Internet. After getting familiar with the managers of high-end cosmetics counters, they can get the products at as low as 30% off before the new products are launched, and then sell them online at the counter's price of 10% off. Because the cosmetics are sold at a higher price, the profit It is also correspondingly richer.

2. Pay attention to foreign trade products

Foreign trade products have always been a popular variety sold online because of their advantages in quality, style, fabric, and price. Many famous brand products that sell for hundreds of dollars abroad are sold online for only a few hundred yuan, making many buyers flock to them. The Taobao store recommends that the lady is engaged in foreign trade. Due to her work, she has accumulated a lot of souvenirs from various places. After giving some of them to relatives and friends, there is still a lot leftover. On the recommendation of a friend, Ms. Zhang started selling her idle items online. All the items were sold out soon after logging out. Now, her store has more than 200 regular customers.

If new online entrepreneurs have foreign trade manufacturers they are familiar with, they can get goods directly from the factory. There are many good things among the remaining products of foreign trade orders. Most of these products only have 1-3 pieces. The styles are often the most popular next year or now, and the prices are only 40-30% off the shopping malls. They are very marketable.

3. Buy brand overstock

Some brand products have a lot of overstock, and some merchants simply sell all their inventory to full-time online sellers. Branded products are one of the categories that attract much attention online, and many buyers directly search for their favorite branded products. Moreover, although many brands are overstocked in a certain region, their wide network coverage can make them become best-sellers in other regions. If you have enough bargaining skills and can buy their inventory at a low price, you will definitely make huge profits.

4. Get foreign discounted products

Foreign world-class brands are very cheap on the eve of seasons or holidays. If the seller has relatives or friends abroad, you can ask them for help and get attractive discounts to sell online. Even if the selling price is 40 to 30% off that in traditional shopping malls, there is still a profit margin of 10 to 40%. This sales method is attracting the attention of some international students. The store of Riben's international student "Momotaro" sells Riben's latest cosmetics and beauty and nutritional health products, which are sent to China and even other countries in the world through air transportation. Currently, it has stores on Taobao and **. Because its cosmetics are fresh, faster and cheaper than domestic counters, they are popular. In addition, some international students from the United States and Europe are also selling clothing and luggage products of top brands such as "Victoria's Secret" and "LV" online, with profits above 30.

5. Wholesale goods

Be sure to visit regional wholesale markets, such as Xizhimen, Xiushui Street and Hongqiao in Beijing, Xiangyang Road and Chenghuang Temple in Shanghai. Not only are you familiar with the market, You can also get very cheap wholesale prices. Pingping, a Taobao seller in Beijing, lives in Nancheng, Beijing. There are many wholesale malls near her home. In addition to purchasing goods near her home, she occasionally goes to large wholesale markets such as Xizhimen Zoo to shop for goods. By establishing a good supply and demand relationship with some wholesalers, we can get first-hand popular products and ensure low prices for online sales.

After finding the source of goods, you can try selling a small amount of goods first. If the sales are good, you can consider increasing the purchase quantity. On the Internet, some sellers have a good relationship with their suppliers, and they often purchase goods only after the goods are sold. This will neither occupy funds nor cause a backlog of goods. In short, no matter what channel you use to find sources of goods, low prices are the key factor. Once you find a source of high-quality and low-priced goods, your online store will have the foundation for success. 4408 Hope this helps you!