Interviewing the manager of a chain restaurant, the boss asked what the store plan was and how to answer it.

Understanding the market, positioning services, improving efficiency, enhancing brand influence and expanding business are the answers. Details are as follows:

1. Understand the market: analyze the market environment and consumer demand, understand the advantages and disadvantages of competitors and market trends, and formulate corresponding business strategies accordingly.

2. Positioning service: according to the brand, style and positioning of the store, determine the target customer groups and service methods, formulate dishes and service items that meet customers' tastes, and pay attention to user experience and customer satisfaction.

3, improve efficiency: through the management process and information system, improve the efficiency and quality of restaurant management, reduce costs and waste.

4. Enhance brand influence: Increase the publicity of the store through various channels (such as social media and offline activities) to enhance brand awareness and influence.

5. Business expansion: according to the market demand and development trend, timely expand business and expand market share, such as opening new stores and launching new products or services.